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Build Trust and Loyalty: The Importance of Brand Authenticity for Your Business

Vision Edge Marketing

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

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Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy

SmartBug Media

Businesses were forced to jump into remote work, and some of us were able to offer guidance on the ins and outs of working from your kitchen table with dogs barking at the Amazon truck in the background. Build an all-inclusive inbound marketing engine. Have small page sizes for fast load times.

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Our Favorite Marketing Automation Features in HubSpot

SmartBug Media

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

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HubSpot pairs community with a connected platform

Martech

The last few years have left many of us feeling disconnected in our homes and work lives as well as increasingly intolerant of disconnected digital experiences, whether as consumers, as B2B buyers, or both. But the first in-person Inbound conference since 2019 seemed the right forum to articulate it. Bringing us back together.

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4 Ways to Maximize HubSpot for a SaaS Business Model

SmartBug Media

Yes, I am talking about HubSpot. If you’ve read anything I’ve written about SaaS, I’m probably sounding like a broken record, but SaaS marketing is challenging. In fact, there isn’t another type of marketing that’s similar. Why HubSpot for SaaS? It really is built for SaaS marketers. What Makes SaaS Unique?

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HubSpot Review: Is It the Right Tool for Email Marketing?

Optinmonster

Are you looking for the right email marketing software for your business but not sure which one is the best to use? Then this HubSpot review is for you. Email marketing software is just one tool that marketers and businesses use to reach out to their customers. What Is HubSpot? Flexibility.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!