PureB2B

SEPTEMBER 1, 2020

Majority Investment in business intelligence firm expands innovative solutions offered by DSG; Company names Bill Harrigan as SVP of M&A and Corporate Development. Philippines-based Cobena was founded in 2016, and was recognized in 2019 by APAC Business Insights as one of the fastest growing business intelligence companies.

Top of Funnel 62

Top of Funnel Enterprise Management VALS Marketing Management 62

Litmus

MAY 31, 2019

In London, Booking.com’s Fabio Carneiro looked at how a design system fueled by modular components can help fix the challenges that come with high-volume, enterprise email programs. Taking a more practical approach, Jesse Blanner from Meredith Corporation looked at how to create more efficient workflows with the help of modular design.

Trends 52

Trends VALS Conference Webinar Metrics 52

Content4Demand

AUGUST 25, 2020

While incredibly valuable for your business, hero content takes a lot of time and brain power to create. Because hero assets are designed to resonate with the largest possible base of buyers and generate a ton of leads for your business, they typically connect to a much larger trend or business issue. Influencer Input.

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Litmus

JUNE 7, 2019

From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. Level: For Everyone. Get your ticket ?. What will you learn?

VALS 49

VALS Paid Search Agency Enterprise Management Email Campaigns 49

Litmus

MARCH 5, 2021

I—along with the rest of the email team—dug into our bookmarks and found some treasures that have helped us along the way. And I hope they help you, too. Seeing how other brands, businesses, and senders send email always gives me ideas. Milled can help. The Open Rates Newsletter from Val Geisler.

Examples 104

Examples VALS Newsletter Communities 104

BenchmarkONE

NOVEMBER 11, 2021

No matter what your business size or niche is, customer satisfaction is a key to business success. billion social media users who spend a considerable amount of time on social media platforms, providing social customer care is an important element of customer satisfaction that brings your business to the next level.

Ideal Customer Profiles 82

Ideal Customer Profiles Tips Customer Satisfaction VALS 82

Webbiquity

MARCH 19, 2024

Guest post by Val Razo. With the growing popularity of Instagram B2B marketing , using Instagram ads can be an effective solution for business-to-business companies that want to stand out from their competitors and grab the attention of their audience on the platform. billion users, attracting more B2B marketers.

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Hubspot

MARCH 27, 2018

In 2010, Fast Company named Majora one of the 100 most creative people in business. Janet is the Director of Marketing at Customer.io , a curator at A Song A Day, and has written for publications including 99U, Fast Company, The Next Web, Business Insider, and Lifehacker. Val Geisler @Lovevalgeisler. Majora Carter @majoracarter.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Sprout Social

APRIL 14, 2017

While a social marketers number one priority is maintaining the social presence for the organization they represent, sharing social best practices with colleagues can help your brand raise awareness, improve community relations and positively impact recruiting efforts. — Val Vesa (@adspedia) April 12, 2017. Build the Foundation.

Personalization 56

Personalization VALS Brand Identity Branding 56

ConvertKit

NOVEMBER 20, 2020

Many people talk about email marketing as if it’s the secret to success as a creative business owner. Email can do amazing things for your business, like sell online courses , book your freelance services , and drive hordes of traffic to your store. Email marketing is easier for busy creators to manage. Here’s why.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Onalytica B2B

FEBRUARY 17, 2016

This is allowing many small agile businesses to create competitive advantage.” One thing is for sure: the Internet of Things is the genesis of countless new business models, that revolutionize our day-to-day life. Like in any data-driven business model, customer-centricity and relevance are key factors to excel.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Litmus

JANUARY 24, 2020

Delivering is brought to you by Litmus —the only platform trusted by professionals to help you send email with confidence, every time. That’s not helpful. Delivering is brought to you by Litmus —the only platform trusted by professionals to help you send email with confidence, every time. Jason Rodriguez.

CAN-SPAM 66

CAN-SPAM Email Marketing VALS Privacy 66

The ROI Guy

FEBRUARY 4, 2009

VMware has just released a new ROI / TCO calculator to help calculate the advantages of virtualization in not only reducing capital expenditures, but reducing on-going operating expenses as well. Your Sales & Marketing Ready to Do Business with F. Is Marketing Too Busy? CFOs Take More Control: Frugalnomics in Full Effec.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Litmus

JANUARY 23, 2024

I—along with the rest of the email team—dug into our bookmarks and found some treasures that have helped us along the way. And I hope they help you, too. Seeing how other brands, businesses, and senders send email always gives me ideas. Milled can help. Let us be your inspiration guide!

Examples 86

Examples VALS Newsletter Design 86

Litmus

NOVEMBER 1, 2018

In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. Jason: Totally agree with Val here. That would be awkward.

VALS 56

VALS Webinar Metrics Peer-to-peer Advertising Benchmark 56

The ROI Guy

FEBRUARY 4, 2009

Never has cost-analysis been so critical for technology users to justify spending and for technology providers to prove the business case in order to assure that the proposed solutions are a priority and make the budget cut. Bullet-proof business cases need to be made for any money to change hands.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Brandpoint

DECEMBER 3, 2020

After a year like 2020, it’s hard to want to get into the prediction business. Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. Personalized marketing will be important to replace that face-to-face value that many businesses have now lost.

Planning 156

Planning Paid Search Agency VALS Allocation 156

The ROI Guy

FEBRUARY 4, 2009

To help keep on-going costs lowe, Microsofts competitors have delivered some powerful management tools and utilities to help keep the cost of managing the virtual environment as low as possible (upgrade management, lifecycle management, live update, etc.). Your Sales & Marketing Ready to Do Business with F.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

NetLine

SEPTEMBER 20, 2018

Our team not only attended, but sponsored, spoke, moderated and exhibited (talk about busy!). And, When deploying an outbound content syndication lead generation campaign, it’s helpful to immerse yourself into the average org chart of the company size you’re targeting. Hello, managers!

Cost per Lead 58

Cost per Lead VALS Top of Funnel CPL 58

Brandpoint

DECEMBER 5, 2018

Related content: Is Business Blogging Still Worth It?]. Any pre-writing organization that works will keep you on track and help you write more quickly. This can be helpful for highly technical topics that may take an actual human explanation. Here are a few other ways an editor can help you save time with your blog writing.).

VALS 107

VALS Barriers Skype Wikipedia 107

Unbounce

JANUARY 14, 2020

You meticulously craft an ecommerce email marketing campaign that’s gonna help you sell a ton of products. Email marketing offers some of the best ROI in the business. More specific landing pages help you hit on more customer segments. This is where a landing page builder helps. We’ve all had it happen.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Outgrow

FEBRUARY 5, 2024

I was actually in Singapore helping a friend of mine open up her video game virtual item marketplace. Because he helped me understand why blockchain and tokenization were super important. Let’s say that Val is the guy who created Steam, so think of Fortnite, well, not Fortnite, but CS GO right counterstrike.

Advertising Agencies 52

Advertising Agencies Outgrow Video Marketing Mobile Marketing 52

Content Marketing Institute

MARCH 29, 2018

It makes business sense to reuse answers to customer questions from a unified set of content modules delivered across channels: chatbots, product documentation, training, marketing materials, and so on. As Noz puts it: “What you must have for chatbots is extremely helpful everywhere else.”. mrcruce Click To Tweet. Wanna build a bot?

Marketing AI 107

Marketing AI Conference Top of Funnel Enterprise Management 107

Unbounce

JULY 30, 2019

But there’s no good reason you shouldn’t plan campaigns around other special days relevant to your business. Here are a few ideas to help you go beyond lame-duck discounts: BOGO (Buy One, Get One) Deals. Creating targeted PPC campaigns with tailored landing pages (using Dynamic Text Replacement ) can help.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Litmus

SEPTEMBER 25, 2023

And we need help figuring out what’s slowing us down from getting there. Learn more Panel: Exploring the Impact of AI on Email Marketing – Cynthia Price Our next item of business? ” – Leah “Generative AI is the best help for a senior copywriter.” Thanks for the tips, Val! Behavioral science.

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. If they are not appearing on searches most of their business is gone. Make that, Section-8 housing for your small business.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. If they are not appearing on searches most of their business is gone. Make that, Section-8 housing for your small business.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

These social games are run on their SDN, keep histories that are shared socially, and afford winning teams valuable discounts for that store and local businesses. Starbuckers will likely happily accept an interruption coupon from Starbucks, yet be tentative with any other business. I agree about Facebook in general.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144