Lead Liaison

DECEMBER 1, 2022

Best Practices for Transcribing Business Cards and Contact Information. Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. The best method for your business depends on your use case. accurate on average.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Martech

APRIL 19, 2023

Research shows that businesses make up to three billion decisions annually and a recent survey by Gartner reported that 65% of decisions are more complex (involving more stakeholders or choices) than they were two years ago. The average S&P company loses $250 million annually due to poor decision-making. What is decision intelligence?

Allocation 121

Allocation Marketing Attribution Enterprise Management Marketing AI 121

Marketri

MARCH 6, 2024

Gain Visibility Within Trade Associations When I started Marketri, I was an unknown in the tight-knit Philadelphia and Bucks County communities, having only moved to that area from Maryland two years prior. Messy books = messy business. It’s easier to get business when you’ve had business! The reason is straightforward.

Ad Building 118

Ad Building Tips Brand Identity Branding 118

Martech

FEBRUARY 20, 2024

Diversity is good business Here is a tiny sample of that research: The top 100 Fortune 500 companies have more diverse boards than the other 400 companies. Diversity is good business Here is a tiny sample of that research: The top 100 Fortune 500 companies have more diverse boards than the other 400 companies. in 2022 to 31.3%

Business 96

Business Paid Search Agency Work Management Sample 96

Stevens & Tate

SEPTEMBER 24, 2022

Possibly one of the most useful parts of attraction marketing for your business is that you become the thought leader in your industry. Buyers as well as industry leaders will turn to your brand to help solve their problems as you make them more aware of the issues they face. Thought Leadership. Remember, it all starts with data.

Top of Funnel 140

Top of Funnel Thought Leadership Planning Trade Show 140

SendX

MARCH 18, 2021

Email marketing helps you increase brand awareness and generate more sales. However, with the right approach, your email list will become a hugely profitable part of your business. Why is a Healthy Email List Essential to Your Business? Here are five pointers to help you on your way: 1. Set a realistic budget.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

MARCH 9, 2023

Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. Many of these global firms specialize in certain industries or processes, while others will tackle any kind of business challenge. You’ll find these firms quoted often in the press.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Kaon

MARCH 26, 2019

This article was originally published by Chief Executive, “Kaon Interactive CEO on Bridging Innovation and Business,” January 18, 2019. Kaon Interactive CEO and President Gavin Finn is all about bridging the gap from technological innovation to the marketing and business side.

Business 202

Business Trade Show Differentiation Deliverability 202

Go Beyond SEO

NOVEMBER 15, 2021

Did you know that business ownership is one of the most stressful choices you can make in your career? Did you also know that you can manage your stress even as a business owner? The Benefits of Setting Business Boundaries. Setting business boundaries helps you laser focus on the perfect client for your business.

Business 78

Business Work Management Small Business Marketing Marketing Management 78

Zoominfo

OCTOBER 13, 2022

In 2020, like most businesses around the world, AGL found itself facing a pandemic crossroads. This is the story of how Zambo and his team at AGL not only weathered the most economically disruptive event in recent memory, but grew their business and increased revenue by 275% in just three years. That decision was just the first step.

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Valasys

APRIL 5, 2024

It’s where online word-of-mouth thrives and businesses grow. This approach prospers by personal contacts, giving rise to the new business that makes brand awareness increase. It’s advisable to make it possible for customers to spread their admiration of your business accordingly. Friction kills referrals.

Word of Mouth 40

Word of Mouth Business Sales Qualified Leads Multi-Channel 40

Hubspot

MARCH 25, 2024

Anyone not living under a rock knows that subscription businesses are huge these days: The global subscription market is projected to reach $1.5T If there’s ever a “subscription apocalypse” – like everyone trading in their subs for a Tesla – the person you should call for help is Daniel Layfield. Now onto the questions: 1.

Ad Building 53

Ad Building Business Outgrow Pricing 53

Trade Press Services Newsletter

APRIL 4, 2024

Podcasts offer a Swiss army knife of benefits,” says Dr. Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting. Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

B2B Digital Marketer

FEBRUARY 29, 2024

Proven Strategies for Rapid International Expansion Expanding Businesses Across Borders In our latest podcast episode, we invite you to join us on a journey into the world of international business expansion with our guest, Nataly Kelly, Founder of Born to Be Global and author of “Take Your Company Global: The New Rules of International Expansion”.

Business 52

Business Marketing Management Planning Barriers 52

Tony Zambito

JANUARY 12, 2022

Qualitatively interviewing business buyers and consumers. In these various engagements over the past few years, I interviewed a few hundred business buyers in different parts of the world. Buyers in France, Denmark, Greece, and Poland had very parochial and protectionist attitudes towards trade regulations.

Buyer Personas 228

Buyer Personas Display Trends Marketing & Strategy 228

Marketing Insider Group

SEPTEMBER 20, 2023

Quick Takeaways: There are many types of AI helping marketers scale and enhance traditional strategies. According to salesforce, more than 80% of consumers in both spaces say being treated like a person, not a number, is critical to winning their business. The answer is yes—no doubt.

Paid Search Agency 296

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 296

PureB2B

JUNE 29, 2022

Building networks among local businesses is a powerful tool that provides value for your business and your personal life. What is Business Networking? Business networking involves socializing with professionals in your industry with the intention of establishing mutually beneficial relationships. Win More Business.

Ad Building 62

Ad Building Business Network Marketing Ideal Customer Profiles 62

Navigate the Channel

MAY 22, 2023

Amazon Business’ sales accounted for 1.4 And although, by 2025, Amazon Business’ market share will grow to 2.4 percent, many B2B companies remain wary of using the online giant for business sales. But, even within surveys showing concern, B2B companies see Amazon Business as an opportunity.

Amazon 65

Amazon B2B Sales CMS Development Enterprise Management 65

Marketing Craftmanship

NOVEMBER 22, 2023

The most valuable type of earned media is bylined articles in respected business and industry trade publications that showcase your firm’s intellectual capital. If your firm would like to learn how to improve the return on its PR investment, let us know how we can help.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. The visualization helps strategists find hidden patterns, trends and correlations.

Marketing AI 108

Marketing AI Work Management Marketing Management Customer Satisfaction 108

Buffer

MAY 23, 2022

Emailing has especially proven to be an effective medium for small businesses to connect with their customers. If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content.

Small Business Marketing 106

Small Business Marketing Email Marketing Business Paid Search Agency 106

Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. It also imposes consumer protection rules similar to ones governing financial trading. A business capable of gaining a monopoly on a market will always do so. Provide transparency customers can verify that. Why we care.

Amazon 120

Amazon Paid Search Agency Ad brokers Facebook 120

Binary Demand

MARCH 11, 2024

This is particularly evident in the stark contrast between individual consumers and businesses. It is more than just a transactional exchange of products or services; it is a nuanced process where one business strategically communicates with another about the value and benefits, they offer.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Navigate the Channel

JANUARY 22, 2024

rade shows are an integral part of the business world. Whether your company is preparing for a compact 10′ by 10′ booth or a sprawling 40′ by 50′ trade show exhibit space, the importance of training your booth staff cannot be overstated. Why is staff etiquette important at trade shows?

Trade Show 65

Trade Show Rules Impressions Barriers 65

The Point

MARCH 18, 2020

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. . Continue to run, develop, and even expand nurture programs.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Binary Demand

MARCH 11, 2024

This is particularly evident in the stark contrast between individual consumers and businesses. It is more than just a transactional exchange of products or services; it is a nuanced process where one business strategically communicates with another about the value and benefits, they offer.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Trade Press Services

OCTOBER 2, 2023

B2B businesses can benefit from reviews as well. Popular third-party review sites include Google Business, Yelp, Facebook, or niche platforms like Capterra , UpCity , G2 or Clutch.co. Popular third-party review sites include Google Business, Yelp, Facebook, or niche platforms like Capterra , UpCity , G2 or Clutch.co.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

Valasys

AUGUST 3, 2023

In the rapidly changing world of digital innovation, data has become an essential component of businesses. So, in this article, you will learn about data security and some crucial ways to make sure your business data is completely secure. As the importance of data grows, so does the need for strong data security protocols.

Phishing 52

Phishing Business Trust Marketing Rules 52

SmartBug Media

DECEMBER 22, 2023

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. These priorities intertwine, shaping the intricate evaluation of trade show success.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

The Marketing Blender

DECEMBER 20, 2023

Winning in this crowded space requires businesses to elevate their marketing efforts. Adapting to AI and Automation is changing the marketing game, and businesses need to adapt. Businesses must be strategic in utilizing AI to stand out rather than contributing to the noise.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

ConvertKit

APRIL 27, 2021

Running a successful coaching business means you have a lot of plates to keep spinning. You’re busy running coaching sessions, onboarding new clients, creating new programs, managing social media…the list is endless! And even though coaching is a fantastic business model, you’ll burn out if you’re always trading time for money.

Automation 102

Automation Business Burn Rate Tagging 102

Buffer

MARCH 10, 2022

I didn’t set out with the intention to become a massive global brand, but it’s the dream for so many small business owners. Here are some of the steps that helped me scale my company—as well as a few things I wish I had done differently along the way. It also helped early wholesale accounts take me seriously.

Small Business Marketing 85

Small Business Marketing Business Trade Show Fulfillment 85

TrustRadius Marketing

SEPTEMBER 23, 2022

If there’s anything people in the world of small business like, it’s time and money. So shift swapping and shift trading helps with schedule disruptions, but what about no-call, no-shows? The app also enables your employees to punch in and out, trade shifts, and access the schedule from their mobile devices.

Enterprise Management 52

Enterprise Management Work Management Small Business Marketing Software 52

Televerde

JULY 19, 2022

Today, socially conscious companies exist in practically every business sector. Paying attention to and responding to social needs is critical if a business wants to succeed. Years of evidence show that promoting sustainable practices and incorporating social justice principles into a business naturally leads to financial success.

Paid Search Agency 64

Paid Search Agency Companies Lead Ranking Business 64