Marketing Insider Group

FEBRUARY 19, 2024

Businesses should assess their specific needs to determine whether freelancers, agencies, or a combination is the right approach to achieve success. This agility allows businesses to respond to immediate needs or experiment with new content strategies without overcommitting resources. Scalability First off, scalability is a big word.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Here’s how digital marketing services can boost your business, and which ones you need to make the biggest impact with only a small chunk of your marketing budget. Content Creation. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Square 2 Marketing

FEBRUARY 9, 2024

Your prospects want to work with a partner that will educate them, help them choose the right services and provide dependable support after the sale. Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business.

Case Study 82

Case Study Case Studies Studies Peer-to-peer 82

Optinmonster

FEBRUARY 15, 2024

It’s a truly overwhelming process for most small businesses. You can even create your own reusable templates to help reduce repetitive tasks like changing colors, fonts and uploading logos. Resource Library If you’re like most businesses, your marketing resources are scattered everywhere. What’s Coming Next?

Small Business Marketing 98

Small Business Marketing Leads Lead Marketing Qualified Leads 98

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. So, freelancers, why aren’t you using them in your new business efforts ? What is a case study?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Marketing Insider Group

DECEMBER 14, 2021

Since your brand and reputation mean everything as a business, you need to be completely satisfied with your content before clicking publish to ensure you’re making a solid first impression to potential customers. It all starts with providing helpful feedback and suggestions that guide your writers. It’s a win for everyone.

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. It helps you to evaluate your steps and learn from others’ mistakes. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

KoMarketing Associates

MARCH 3, 2021

The Hinge Research Institute recently published its “High Growth Study 2021,” and statistics showed that high growth firms – those that have experienced exponentially high growth as of late – are much more likely (26.2% Automating a flawed strategy seldom helps.”. But simply owning the tools is not enough.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. Five little-used digital marketing techniques for your business. Publish original studies. It helps people discover your brand through search engines and social media. It helped the article attract a lot of shares and backlinks.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 111

Case Study Case Studies Studies Work Management 111

Data Cleaning/CRM Appending

DECEMBER 21, 2023

The modern generation of the 21st century witnessed a massive growth of businesses and companies around the globe. Every other day you would find a business lifting its head into existence. The arrival of so many businesses together leveled up the game of the competition.

Case Study 52

Case Study Case Studies Analysis Studies 52

Kevin Indig

APRIL 25, 2023

Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool. What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. A cost-friendlier alternative to expensive audits. The same is true for content.

Case Studies 141

Case Studies Case Study Studies SEO 141

Marketing Insider Group

MAY 11, 2021

Today, the competition among businesses is fierce – especially online. They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. If you fail, customers may take their business elsewhere. They want to find convenient solutions quickly.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. So, freelancers, why aren’t you using them in your new business efforts ? What is a case study?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Sword and the Script | B2B

MARCH 26, 2024

This year the two companies polled 3,484 business executives globally. Another 60% “said that piece of thought leadership had made them realize their organization was missing out on a significant business opportunity.” In other words, thought leadership helped them to see themselves in the very problem the vendor was solving.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Marketing Insider Group

NOVEMBER 16, 2020

Those using it tend to be e-commerce companies, but it has value for any type of business that looks to convert through digital mediums. According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. It’s just become much more efficient with technology.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. Quick Takeaways. Demonstrating Authority and Expertise.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study. Why the change?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. As Neil Patel points out, expanding your business “almost always requires a larger team.”

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. If your marketing and sales teams are disjointed, you could convey mismatched messaging and confuse potential customers, losing their trust and business forever.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. Focus on how you helped your customer overcome their toothache.

Case Study 62

Case Study Case Studies PR Studies 62

Vision Edge Marketing

APRIL 11, 2023

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. I propose the same is true in business. Even in life there are requirements.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Webbiquity

APRIL 5, 2023

Businesses use a variety of digital assets to streamline their day-to-day operations and enhance their online presence. Image credit: George Milton on Pexels However, managing these assets can be daunting, especially for businesses with large content volumes. What goals does the business want to achieve? What is DAM Software?

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. Study your audience and how your brand can satisfy their needs, and only align with shows that represent your values and resonate with your target audience.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Trade Press Services

APRIL 1, 2024

Businesses that can attract, develop, and retain great employees have a distinct advantage in today’s competitive business environment. As such, when organizations invest in their workforces, they also invest in business growth. Every business needs clearly defined goals as part of its strategic plan for growth. “By

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Stevens & Tate

MARCH 22, 2021

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. Many consumers will ask friends and family for recommendations or look up online reviews before doing business with a particular brand. Engage through storytelling.

Case Study 59

Case Study Case Studies Studies Word of Mouth 59

Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. This means consistently demonstrating your business knows the key issues, opportunities and players in the space. This is true generally in innovation.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52