The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers
Marketing Insider Group
APRIL 17, 2023
Even if an expert has time to help you, they might not be motivated to do so. As some of the smartest people in your company, SMEs want to understand how their participation will impact sales or advance their careers. Then, close the loop by sharing performance metrics with the SME to reinforce the value of their participation.
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