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Why are SIC and NAICS Codes Important to Marketing?

Leadspace

The most reliable way to identify a company is with SIC or NAICS codes. . Most marketers don’t understand why these codes are so much more than just a random assortment of numbers–however, a majority of business databases and other research tools use these codes to classify and organize industries. industries. Fun stuff, right?

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Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer

ANNUITAS

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

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Your Employees Need a Common Vocabulary — A Good Taxonomy Helps

Salesforce Marketing Cloud

We never want to send mixed messages, and using a common language helps prevent that. A business uses a taxonomy to classify its content. While we work closely with our data governance teams, our Taxonomy team has really helped move the needle in getting our company to speak the same language. But it goes deeper.

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

.” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.” 4/4 I did NOT help Apple wreck a nice beach.

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Building The World’s Best Firmographic Data Foundation

Zoominfo

B2B sales and marketing teams need reliable firmographic profiles of their target accounts that will stay up-to-date amid the rapid pace of change in business. Sourcing a continuous stream of reliable business data isn’t a straightforward process. businesses are small businesses with fewer than 500 people.

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11 Benefits of Lead Forensics’ Software

Lead Forensics

IP tracking is a very effective way of improving your business efforts. Lead Forensics is a powerful lead generation tool designed to reveal the businesses visiting your website. So first and foremost, IP tracking can massively help your sales teams. Uncover new leads This is what Lead Forensics is all about.

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Email 101: Tell Me Something I Don’t Already Know

The Point

To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader. As a busy IT leader you know …”) that does nothing but try the reader’s patience. Don’t lecture me on a business trend or challenge or problem that you think I should care about.