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Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers? If you can help with those missions, say so.

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A Guide to Marketing Automation

Zoominfo

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. This will help you determine whether or not your new technology is living up to expectations.

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Sales is ultimately successful only with marketing’s help — and vice a versa

Mereo

And some organizations in the past have realized sustainable revenue performance with no or little marketing help. According to Marketo and Reachforce research, sales and marketing alignment can help businesses become 67% better at closing deals. Yet, the potential of a marketing and sales fueled organization is powerful.

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A Guide to Marketing Automation

Zoominfo

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. This will help you determine whether or not your new technology is living up to expectations.

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Choosing a Data Provider for your Business-to-Business Product, Part I: Market Landscape

Orb Intelligence

In a relatively short period of time, lead scoring, predictive analytics, and other innovative technologies have permanently transformed the way business-to-business (B2B) marketers and salespeople manage the sales funnel and close more business. A good example are ReachForce and InsideView.

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Sales and Marketing Alignment — Find a Way!

The Mx Group

48% of business professionals don’t believe their sales and marketing teams are properly aligned to achieve their business goals. Marketo and Reachforce ). Aligning Sales and Marketing can help companies achieve 19% faster revenue growth and 15% higher profitability. Sales and Marketing: State of the State. LeanData ).

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Reuniting Your Salesforce: 3 Ways to Make Realtime Count

Mereo

Here are some of the greatest opportunities in-person provides that can help boost your organization’s revenue performance. According to a Harvard Business Review report , one out of every two managers fails at accountability. Marketo and Reachforce found that organizations are 67% better at closing deals with aligned teams.