Only B2B

SEPTEMBER 21, 2021

Every effective marketer and salesperson understands the true value of B2B data and how it can help them reach their overall business goals. Thus, in today’s world, Intent Data is one of the most crucial pieces of data for driving sales and marketing insights. What Is Intent Data? appeared first on Only-B2B.

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Martech

DECEMBER 10, 2021

Microsoft Advertising has added Asian-owned, Latin-owned, Women-owned and Diabetic-friendly business attributes, enabling advertisers to showcase more of their selling points and values, the company announced Thursday. These four new attributes join the 32 Marketing with Purpose business attributes that Microsoft introduced in September.

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Martech

OCTOBER 7, 2021

Amy Williams founded Good-Loop, a Scottish-based business, at the age of 24 to distribute ethical advertising and drive brand donations to charities selected by the consumer. The business benefits of doing good. “From its inception, the business has been about kindness and community, and helping people eat well.”

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Binary Demand

MARCH 26, 2024

In this article Introduction Intent-based Marketing Implementation Strategies Limitations Examples Conclusion [ps2id id=’implementation’ target=”/]A Step-by-step Guide to Implementing Intent-based Marketing Intent-based marketing isn’t exclusive to large corporations anymore.

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Unbounce

APRIL 4, 2019

When you’re just starting out, it can be a struggle to find simple advice about where you should be advertising your business online. So how do you know where you should be advertising for your business and your demographic? Consumers searching in Google have high purchase intent. Purchase Intent.

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Zoominfo

DECEMBER 28, 2020

Related: How Business Search Behavior has Shifted During the Coronavirus. Accessing a visitor’s intent data helps marketing understand where B2B decision-makers are in the buying cycle. Marketing and sales would meld their communication expertise with prospects’ intent data to take more sales over the finish line.

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NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. To properly leverage intent data and efficiently drive more business, here’s what you need to know.

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Madison Logic

JANUARY 17, 2024

While companies of all sizes have seen an increase in cyberattacks, there’s been a dramatic spike in attacks targeted at small (10-49 employees) and medium-sized (200-499 employees) businesses in recent years. Understanding the organizations most ready to invest in security solutions starts with data.

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Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Real-Time Vs. Streaming Intent Data: Which One Is Better? VIDEO] Exactly how does intent data work?

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Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Real-Time Vs. Streaming Intent Data: Which One Is Better? VIDEO] Exactly how does intent data work?

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PureB2B

MAY 13, 2022

To make informed decisions and improve business outcomes in a world that generates an overwhelming amount of data, organizations need methods and tools to analyze this data to help deliver actionable insights. In other words, you need to use data to make strategic and effective business decisions. Scope of Work.

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PureB2B

JUNE 13, 2022

For B2B businesses especially, the category of intent data has emerged as an indispensable asset to strategic prospecting and lead generation, which helps scale sales efforts across the board. But how do today’s B2B companies get their hands on such valuable intent data?

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Zoominfo

FEBRUARY 15, 2023

For many sales professionals, today’s business environment is unlike anything they’ve ever seen. To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. GTM Plays Automated go-to-market plays that can rapidly scale your business.

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Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. A marketing workshop can help you implement a content marketing strategy that turns that dream into a reality. Here’s how we’ve built our marketing workshop to help our clients achieve success. No problem.

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Aberdeen

SEPTEMBER 27, 2019

Add to that the fact that 57% of sales reps expect to miss their quotas each year and you have a recipe for serious business underperformance. Resolving the issues that drive salespeople to leave your company can improve retention and lead to better business results. Set Your Sales Reps Up for Success with Intent Data.

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Martech

JUNE 15, 2023

Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior. This continual refinement can help improve targeting precision over time. Lead generation: For some businesses, the goal might be to generate leads. Strategies.

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Binary Demand

MARCH 26, 2024

increase since March 2020, signifies a major change in how we perceive B2B intent data. The reason is that businesses recognize a fundamental truth that purchasing decisions aren’t solely made by companies. This realization underscores the immense value of understanding the intent of these individual decision-makers.

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SmartBug Media

MAY 13, 2022

According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. 73 percent say intent accelerated their pipeline. 53 percent say intent improved ideal customer profile definition. Tactic #1: Easily Prioritize Accounts.

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Launch Marketing

JULY 26, 2023

Applying the right lead generation tactics throughout the entire year can make all the difference in ensuring an organization meets its business goals. Trend #3: Leveraging Intent Data and Illuminating Buyer Interest In the fast-paced world of B2B lead generation, harnessing the power of intent data can be transformative.

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Top Rank Marketing

DECEMBER 22, 2023

Harvard Business Review “Brand promises are about the brand. Customer promises are about the customer. Have you come across your own top B2B marketing news item that we haven’t covered? If so, please don’t hesitate to drop us a line in the comments below.

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The Lead Agency

JULY 21, 2020

Thus, adjusting your business’ practices to ensure they’re suitable for and sufficient in the current climate is imperative – as is reassessing, updating and regularly monitoring the effectiveness of your B2B marketing strategy. The Changing Face of Events. Transforming Your Approach to Events.

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Aberdeen

DECEMBER 17, 2019

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. And you have to position yourself as the right business for them. The good news is that data can change all of this by helping B2B marketers identify, engage, and nurture potential customers at the right time.

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Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

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Outgrow

APRIL 9, 2024

EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Those are the biggest challenges and opportunities for deploying AI tools across any enterprise for business. On the hard KPI side, we measure everything from awareness down to purchase intent.

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Martech

FEBRUARY 13, 2024

For instance, you should have a longer leash for consistent communication for users who came to your site organically and expressed a level of purchase intent. More than keeping you out of spam folders, it should help you put your best foot forward to engage your full user base effectively. Get MarTech! In your inbox.

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Only B2B

FEBRUARY 11, 2024

With the market becoming saturated with businesses, attracting the right buyers requires precise targeting. That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. Must Read: What is Intent Data and How it Can Help Your Company?

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Hubspot

MARCH 27, 2023

Long gone are the days of solely visiting brick-and-mortar businesses to find what you need. But, it's advantageous for businesses to sell services online, especially now, when a plethora of services can be offered virtually. Figure out what you’re selling Are you going to offer all your business’ services online?

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Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment.

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SalesIntel

JANUARY 21, 2022

What is Intent Data in a Nutshell? Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

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Heinz Marketing

NOVEMBER 30, 2019

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned? A look at purchase intent modeling to help align your top sales talent to the highest value accounts. Great read via Business 2 Community. Thanks for your advice, Brent Thomson. Great article, Vivian Hou.

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Marketing Insider Group

MAY 20, 2020

Nowhere is this more evident in marketing and business than with the phenomena of meaningful brands. According to the Havas Group, which helped to coin the term ‘meaningful brands’ with the annual Meaningful Brands study , meaningful brands “inspire meaningful connections between people and brands to generate business results.

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Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. The data helps B2B companies predict the action of their prospects. Common Uses of Intent Data. Common Uses of Intent Data.

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Liveintent

SEPTEMBER 8, 2022

Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. With NCP, you can do just that and help drive traffic to your website. billion in 2023. What are the benefits?

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Madison Logic

JULY 6, 2023

Previously seen as a technology confined to science fiction stories, statistics reveal that an increasing number of companies are now incorporating AI into their business operations. In 2022, 35% of businesses worldwide reported using AI technology in some capacity—an increase of four percentage points from 2021. Let’s find out.

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DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

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Launch Marketing

APRIL 12, 2023

Messaging is at the core of every B2B business. Target Audience Knows Who You Are and What Your Offering Is B2B messaging helps you convey your product, service or solution offering to your target audience. Consistent messaging can also help keep your product top of mind.

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Aberdeen

DECEMBER 17, 2019

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. And you have to position yourself as the right business for them. The good news is that data can change all of this by helping B2B marketers identify, engage, and nurture potential customers at the right time.

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