Optinmonster

APRIL 17, 2023

In this article, we’ll go over some email subject line best practices to help you write clickworthy subject lines. That’s why writing better subject lines is a great way to improve email open rates Some email clients also include preview text next to the subject line.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

Conversica

SEPTEMBER 30, 2021

Let’s explore what’s happening with email pixel tracking for open rates, what that means for Marketers, and how Conversica helps companies get the most out of their email marketing and lead outreach. Open Rates Are Dying: What’s Happening Now? Engagement Rates, Not Open Rates, Are the Way of the Future.

Open Rate 52

Open Rate Click Rate CAN-SPAM Trigger Marketing 52

Fount Media

JULY 3, 2023

One critical measure that helps to gauge your business’s email marketing effectiveness is the email open rate. But, how do your open rates stack up against those in your field? appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Open Rate 40

Open Rate Marketing & Strategy B2B Email Marketing 40

Marketing Insider Group

APRIL 12, 2021

Recent research shows email open rates dropped in 2020. You don’t just need people opening your emails: you need them receiving, opening, reading, and finding value in them. On one end, you can work with any email provider to send a ton of emails with zero access to help or guidance. Image source: Pexels.

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 270

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 270

SendX

JUNE 24, 2021

This helps you create engagement and increase the chances of sales by promoting your brand. Email deliverability is essential in email marketing because you will always want your audience to open whatever you send them and interact with your brand. The current business environment depends on numbers and data more than anything else.

Marketing AI 195

Marketing AI Lead Ranking Deliverability CAN-SPAM 195

SendX

JUNE 12, 2020

Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. Now, some don’ts.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Hubspot

FEBRUARY 8, 2018

Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Maybe your current rate is 20%. Find out how your email open rate compares to your industry. The overall average open rate across all industries is 32%. Let’s do some quick math.

Open Rate 96

Open Rate Sample Marketing Management Public Relations 96

Hubspot

JULY 12, 2019

I felt like a salesperson with this perfect prospect, but I couldn't find the words to convey how I could change this person's business. Let's say, for example, you have a drip for businesses that download your company's case study featuring a customer whose Midwest SMB benefited from your contract accountants. Open Rate: 44.3%.

Open Rate 83

Open Rate Campaigns Case Studies Case Study 83

SendX

FEBRUARY 4, 2019

Over the course of last few years, I have been helping our customers with their email marketing. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line.

Open Rate 150

Open Rate Email Marketing Tactics Course 150

Marketing Insider Group

JUNE 8, 2021

KPIs : Conversion rate (landing pages, forms, purchases) and referral pages to conversions. KPIs : Email open rates, social media metrics (likes, shares, follows, mentions), backlinks, time on page, and bounce rate. The pandemic changed how businesses message, market, sell, and more. Image: CMI.

Content Marketing 296

Content Marketing Lead Scoring Lead Ranking Planning 296

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. To help it stand out from all the other marketing conferences that promise to be exciting and different, Influitive created a series of videos about Buck, a wacky camp counselor character.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Hubspot

APRIL 6, 2018

And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e.,

Open Rate 93

Open Rate Template Peer-to-peer Click Rate 93

Benchmark Email

MARCH 14, 2023

Newsletters have become a trendy and cost-effective way for businesses to maintain consistent outreach with their subscribers and alert them of important milestones and rollouts. However, the… The post 5 Newsletter Templates Ideas That Will Help You Increase Conversions appeared first on Benchmark Email.

Newsletter 105

Newsletter Template Conversion Advertising Benchmark 105

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. Email marketing costs 82% of businesses between 0% and 20% of company budgets. Not convinced?

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Delivra

JANUARY 2, 2019

Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate. The click-through rate (CTR) simply measures how many emails resulted in a recipient clicking your call-to-action link. 3 ways to improve your click-through rate.

Click Rate 51

Click Rate Open Rate CTR Email Marketing 51

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Customizing subject lines using user data can increase open rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Martech

MAY 24, 2023

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. Look for signals that a customer isn’t ready to buy yet and needs help learning how a given product might fit.

Email Marketing 104

Email Marketing Gartner Peer-to-peer Privacy Policies 104

Zoominfo

MARCH 21, 2022

Sending candidates automated emails helps establish an initial touchpoint to get a response from candidates. Text has a considerably higher open rate than email. Better response rates mean a more robust talent pipeline for the organization. But executing all these emails, calls, and text messages is a lot of work.

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

Only B2B

JUNE 18, 2021

Businesses use sundry marketing techniques to reach a wider audience and make more sales. So, here we will be sharing the valuable Email Marketing stats for every business to consider. What Is Email Marketing and Why Businesses Find This Marketing Technique Reliable? Average Email Open Rate Is 21.33%.

Statistics 127

Statistics Email Marketing Planning Stats 127

SendX

JUNE 10, 2020

While this is true that people might open the emails but will hardly click through your content. Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%. While it is essential to take a break, leaving the customers altogether is not what any business would want.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Act-On

FEBRUARY 16, 2024

Begin by checking your open rates. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Our clickthrough rates increased from 1.32% to 17.93%.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. You get deep insights that inform smarter business decisions. Guest post by Eduard Klein. What is B2B Marketing Automation?

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

SendX

FEBRUARY 21, 2020

So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. How can you unlock its full potential and use it to grow your business? Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns?

Email Marketing 203

Email Marketing B2B Marketing B2B Planning 203

Only B2B

APRIL 14, 2021

Overwhelming numbers of businesses are investing a great budget to make “Data-Driven” decisions. Data is the Asset to any business. It helps the marketer to get precise decision-making ability on any of their marketing campaign. A regular database update is mandatory for every business. Therefore, focus on data cleansing.

Campaigns 118

Campaigns CAN-SPAM Marketing Budget Deliverability 118

SendX

MAY 6, 2021

As simple as it sounds, without leads, you don’t have customers, which means you don’t have a viable business. Forms like this are used for a wide variety of reasons, whether it’s collating lead information, general business enquiries, online purchasing, customer comments or in exchange for goods and services. At least not for long.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Outbound Engine

DECEMBER 7, 2018

If you want to increase email open rates, it’s important to focus on writing strong subject lines. Consider these two statistics: 35 percent of recipients decide if they’ll open an email based on the subject line alone. If you’re still unsure about the ins and out of email marketing, OutboundEngine can help.

Open Rate 40

Open Rate CAN-SPAM Statistics Email Marketing 40

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. How can you help them do it better?

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Another good clue; measure your email open rates, and take a look at the subject lines that performed well in the past. I made you a 1-page framework to help. So, how do you do it?

Creativity 331

Creativity Examples Marketing Budget Urgency Marketing 331

Contently

JULY 22, 2021

Instead, with the help of its team of trusted freelance Contently writers, Marriott quickly published stories that would fuel its audience’s day dreams about travel. The newsletter averaged a healthy open rate of 15 percent. This one got a 28 percent open rate. ” Local travel for a global audience.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Three things in particular would help marketers rev up their innovation strategies: access to the right metrics easily connecting data sources together to accurately engage across channels unlocking data across their ecosystem, including silos between teams, amid changing industry privacy rules. Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. That is the same approach to create a sound business video content marketing strategy. An investment in SEO means that you need to create a constant flow of content to help you get found.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Zoominfo

MAY 20, 2021

At the start of this stage, email marketing strategies help customers make a payment or commit by e-signing a contract. In stage four, email can be used to determine which customers are no longer interested in your brand or doing business with it. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139