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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. What does this mean for your business? Here’s how.

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How promotional merchandise magic can make the difference in your marketing campaigns

Biznology

Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. The right promotional products can help make your brand and your message memorable. Merchandise that stands the test of time.

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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce Marketing Cloud

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. Clearly AI product recommendations can help brands win more this holiday season to grow their business and build customer loyalty long-term.

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How Sur La Table uses AI to power customer experience

Martech

It’s designed for enterprise organizations, but can also be managed by small teams within those businesses, making Discovery feasible for Sur La Table. “We The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website.

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14 Data and Business Analytics Leaders to Watch

Zoominfo

Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. He was previously Manager of Predictive Modeling Analysis (Merchandising) at AutoZone. Follow Sene on Twitter.

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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

To personalize or not to personalize: Coveo CMO, Mark Floisand explains why the data signals from both your business and your users need to merge for your digital strategy. However, this would be absolutely terrible for any business. But it has to make business sense, too. A conversion is only as valuable as what it returns.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

Grocery merchandising experts Symphony RetailAI have also launched a COVID-19 Insights Hub , which reports snippets of information with explanations. and India were generally more satisfied with how businesses had behaved and more optimistic about how quickly things would return to normal. Retail foot traffic tracker Placer.ai