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Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial

Customer Experience Matrix

The system makes it easy for small business to generate leads through social marketing campaigns and track results. The deal makes sense and will help Infusionsoft expand its social media capabilities, which have been limited. Starting price is $30 per month after a 30 day free trial. It will continue to operate independently.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Small businesses constantly cite cost as a major roadblock to adoption. The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. It is also putting together its own set of templates and workflows to help users get started.

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Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. The remaining strategies are designed to help those who cannot. Among B2B vendors, Eloqua is the poster child for this approach. But not everyone can afford through training and preparation for a marketing automation deployment.

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LoopFuse Captures More Web Traffic Data

Customer Experience Matrix

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. All of these are valuable reports.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

They aim to be a complete business operating system for very small companies (under 25 employees). My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail. Maybe next week. [I

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How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. If you don't have enough leads to keep your sales team busy (or happy), focus first on creating more content to attract more people to your website. The Solution.

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How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? If you don't already have well-defined personas for your business, that's where you'll need to start. Cater to the Persona's Individual Needs, Problems, and Interests.