Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. According to Harvard Business Review, boosting customer retention by just 5% can actually increase your revenue by 25% to 95%. This article shares 8 pointers to help you get started on the right track. That’s where customer retention comes in.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Tomorrow People

NOVEMBER 21, 2017

From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. Helps create a sense of urgency. Positions you as current and up-to-date.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Tomorrow People

OCTOBER 3, 2017

In this, it can be helpful to partner with a specialist content marketing agency to develop an approach that makes you stand out from the rest of the pack. You know more about your business than anyone else. They help you differentiate and be original. They’ll help you think less salesman, more journalist.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Tomorrow People

OCTOBER 10, 2011

Staying ahead is what business is all about. But how can a five step inbound marketing approach help you get - and stay - in front of your competitors? The important aspects of raising your business profile online. Do you know who’s looking for your product or service right now? Source: Hubspot Marketing).

Inbound Marketing 120

Inbound Marketing Ideal Customer Profiles Profiling Keywords 120

Tomorrow People

OCTOBER 12, 2011

As a continuation from Monday's Zoober - Inbound Marketing Methodology to Outflank Your Competition post on listening to your potential customers talking , we will be elaborating more on the next two steps you need to take in order to make inbound marketing work for your business. Creating is another essential step in the Zoober methodology.

Inbound Marketing 120

Inbound Marketing Planning Webcast Buying Cycle 120

Tomorrow People

MARCH 5, 2012

Often, this entails some form of information or product trial intended to help solve the visitor's problem. If a lead should mention a competitor in a tweet on Twitter, for example, or use specific keywords, you can automatically send that lead a Direct Tweet. 3 Points Necessary to Gain a New Customer. Effort Versus Results.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Tomorrow People

APRIL 25, 2012

It helps to shape public perception of a business and what it has to offer. A strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting. But creating a range of content is only just the beginning.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120