KoMarketing Associates

JUNE 22, 2017

For B2B companies, advertising a product or service to businesses through search engines is the perfect way to generate leads. Issues arise, however, when a company finds themselves unknowingly targeting irrelevant users thanks to poor keyword selection, ad copy and landing pages. Write Ad Copy Focusing on Businesses.

Lead Generation 122

Lead Generation PPC Paid Search Agency Tips 122

KoMarketing Associates

MAY 21, 2019

And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. Of course, I could create an entire book on why a multi-channel keyword strategy is necessary but that’s not what this blog post is about. We are all busy.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

APRIL 26, 2018

Services, platforms, technology, reporting, analytics, and more – we are successful marketers because we have a solid roadmap we use to drive program results. Ultimately, you know what your business excels at and every proposal should be tailored not only to your strengths but also to the objectives of the program.

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

FEBRUARY 15, 2018

Customer Service. Customer service has transitioned to helping customers on platforms that go beyond the phone. Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. Website Outreach. Ad Creation.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

AUGUST 6, 2019

In coordination with buyer journey mapping , personas help marketers conceptualize how target audiences may interact with an organization and associated solutions. SEO and PPC Keyword Research. Keyword research is both a fundamental and critical component of search marketing programs; paid and organic. Technology advancements?

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

JULY 30, 2019

In this post, we will look at how marketers can set up content marketing efforts to focus on specific business objectives. When developing content to spur traffic growth and build brand awareness, be sure to include keyword research as a part of your process. This is where content marketing objectives come into play.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

JUNE 7, 2018

the financial services industry). One of the primary reasons why content gets stale or stymied into one angle is because all of us are experts in our own business. However, just because we know a lot about our industry or business, we shouldn’t assume that our customers, clients, or target audience knows the same information.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

FEBRUARY 5, 2019

By staying on top of what’s showing up in search results around core keywords and phrases, search engine marketers will have a better understanding of what’s required to rank, and the types of assets needed in order to get there. Use keyword/keyword variation (when possible and natural). x services] in [y location]).

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. By teaching myself the basic principles of HTML using WordPress, I’ve created a career in marketing plus helped startups grow at scale.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Don’t be Afraid to Talk about Your Services.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

APRIL 13, 2017

The ultimate goal of business is to capture more customers and close more deals. Form submission is an essential tactic of PPC that’s used broadly across B2B businesses. The idea is simple: Once a visitor arrives on a landing page via a search ad, he/she fills out a form to express interests in the business. Baidu Shangqiao.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

DECEMBER 10, 2015

Customer Service Communication. Customer service communication is a great place to start. B2B marketers should check out the ticket queue, FAQ section, or even a customer service forum to see if there are any repeated questions that could be answered in a blog post. Keyword Search Data. Sales Team Feedback.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

KoMarketing Associates

JUNE 19, 2014

As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. We’re able to gain a better understanding of how people are talking about our industry, our product/service, and build genuine relationships with our customers and fans. Target Keywords & Keyword Phrases.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

JULY 11, 2019

We’ll show you what you need to do to manage your company page on LinkedIn in 2019, and give you a few opportunities for extra credit so your company can stand out and win more business. According to LinkedIn, most companies use this space to describe their “vision, mission, values, and a brief description of their products and/or services.”

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

MAY 13, 2020

While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Well, oftentimes, the top few spots of organic rankings, especially for competitive terms, are taken up by websites with a massive business (and domain authority) behind them. Why is this so important?

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

JULY 31, 2018

For example, local SEO is still important for B2B companies, but it’s easy for it to fall through the cracks, especially if businesses don’t have a local store or serve customers around the country (or even worldwide). Search for a page for your business before creating one, as you can claim auto-generated pages. Claim Review Pages.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

JANUARY 8, 2015

We spend so much time thinking about how we can get our customers to buy our product or use our service but we don’t always think about the basic necessities they need to do so. SERPStat is a free keyword suggestion tool that scrapes Google search results to provide you with keyword suggestions. LinkedIn Groups.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. Ad groups should be grouped tightly into themes with closely related keywords. Keywords & Messaging.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

OCTOBER 23, 2014

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. When you get to this screen, Fill in the following: Title: Organic Metrics to Services Pages.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

JULY 20, 2016

Because they’re immersed in the act of daily execution and oversight in their field, they face the intimate details of business scenarios your products or services are presumably trying to resolve or improve. Skim the verified reviews for keywords, criticisms, and observations written by readers. Final Thoughts.

Content Marketing 120

Content Marketing Planning Peer-to-peer Content 120

KoMarketing Associates

AUGUST 14, 2014

Any time we bring on a new team member here at KoMarketing, one of the first things we do is get them up to speed on our clients, their products/services, industries, and much more. Can you please provide a succinct overview of your business? What is your current keyword strategy and what are your core focus terms?

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

KoMarketing Associates

JULY 31, 2014

Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners. And finally, network evaluation will also help in defining the types of Twitter profiles that are influential in the industry (which I will elaborate on later).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

KoMarketing Associates

MAY 15, 2014

One of the first things we do after onboarding a new client with interest in our industry news services is develop an in-depth questionnaire to better understand their brand and objectives. We ask clients to provide an overview of their business, messaging keys, and keywords that they would like to focus on in the industry.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

JULY 31, 2013

First, customers are busy and it can be difficult to get their time for such an exercise, especially for such a potentially penetrating question. Keyword Referral Reports. Thorough review of keyword referral reports help B2B marketers understand the types of words and phrases visitors used to find content through search engines.

Brand Identity 120

Brand Identity Branding B2B Search Engine Marketing 120

KoMarketing Associates

JANUARY 12, 2017

It’s a realistic outline of 8 steps to help you get started with this key piece to an overall digital marketing plan in China. While businesses don’t need to have their website hosted in mainland China, companies do have to ensure the site can be opened in mainland China and have adequate site speed. Get Your Chinese Website Ready.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

JANUARY 12, 2017

It’s a realistic outline of 8 steps to help you get started with this key piece to an overall digital marketing plan in China. While businesses don’t need to have their website hosted in mainland China, companies do have to ensure the site can be opened in mainland China and have adequate site speed. Get Your Chinese Website Ready.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

MAY 31, 2016

Last week, during Google’s Performance Summit , the company announced a series of exciting changes to their online services. Call a Business. Visit the Business Locally. Another area where Google is improving their services is for Remarketing. The first will help businesses that are using the location ad extension.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

KoMarketing Associates

MARCH 21, 2013

Optimization goes beyond keywords and broader design implications. Search Results: Take note of how Google (and Yahoo/Bing) shift design and layout , and integration, of search engine results for important keyword phrases, to uncover new content opportunities and tactics for visibility. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

SEPTEMBER 1, 2015

This year, both Rebecca and I will be headed down to the show, where Rebecca will be gathering fresh PPC knowledge to bring back to the team and I will be hanging out on a couple panels: Session : Content, Keyword Research & The Art Of Audience Engagement. Discover Global Markets: Business Forum Series.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

KoMarketing Associates

NOVEMBER 12, 2019

If you’re a B2B SaaS marketer considering your 2020 plans, we hope this roundup of best practices for B2B lead generation will be helpful. We’ve got several blog posts that can help: 21 PPC Lead Generation Tools for More High-Quality Leads. At least, that’s what we all hope for. And it is becoming increasingly true.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

SEPTEMBER 29, 2017

Of course, not every speaker was strictly marketing or sales focused, but each brought their unique perspectives on being successful in the crowded and competitive business world we live and work in today. If you’re not telling the story about what your products or services can enable the customer to do, then you’re just selling things. “If

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

KoMarketing Associates

JANUARY 8, 2019

Data not only gives us information on usage, behavior, and trends that we need to shape content initially, it also helps us track conversions to learn if we are moving the needle with the content we are creating. User search terms: If you have a site search bar, make sure you can see the keywords users are entering.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

APRIL 14, 2016

On a bigger scale, the opportunity cost of not taking care of real business is much more significant for entrepreneurs. Which product or service most closely matches their pain? If your blog, detailed product pages, customer reviews, and how-to guides aren’t online (or are thin), does your business really exist? Guess what?

Startups 120

Startups Work Management Marketing Management Content Marketing 120

KoMarketing Associates

AUGUST 8, 2013

That’s pretty high and I want to know if the page is missing information or if I’m perhaps I’m targeting the wrong keyword. Keyword phrases. It can also help you create content that addresses real customer needs versus what you think they need. What keywords are people using in their questions? Time on page.

Top of Funnel 120

Top of Funnel B2B Content Advertising Funnels 120

KoMarketing Associates

SEPTEMBER 20, 2016

While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Work across the organization (sales, marketing, customer service) to identify a handful of frequently asked customer questions. Before anything else is done, you must first identify a question to answer.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. Often a new client will come to us looking for services, or a person within a client’s business will come to us with a question, and unfortunately, what they want is the SEO that we no longer offer.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

MARCH 15, 2016

As I’ve mentioned on Social Media Examiner before, many active local community and industry groups are rife with opportunities to connect with an audience that may be looking for your exact product or service. Because you’re targeting specific people, make your ads about the products or services that you want them to purchase.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120