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Tony Zambito

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4 Helpful Elements Of Buyer Personas Essential To Your Brand Storytelling

Tony Zambito

Buyer Personas , archetypal representations of actual buyers based on qualitative research, have been helping to inform brand storytellers about their central buyers and insights into the story of buyers. Instead, helping you to create a narrative that puts your buyer at the center of a story.

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4 Areas Of Actionable Buyer Insights Can Help You Deliver A Differentiating Digital Buying Experience

Tony Zambito

There are four areas marketing and sales leaders can gain insights into that will help them make informed decisions on what to drop and how to move forward: 1 – Avoid and drop assumptions. Employ design thinking to arrive at how buyer insights can help you to design better digital buying interactions for your target buyer personas.

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Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Tony Zambito

Once bustling communities adjacent to business parks are quiet. Amidst all of this, many businesses are singing the praises of working from home. And when it comes to business, the history of sweeping mental health under the rug still exists. To fall for the glamorization of WFH is to fall down as a business leader in a crisis.

Business 252
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7 Ways The Future Of Business In An Existing And Post Covid-19 World Will Change

Tony Zambito

In a period of ninety days, the world and business of commerce have been shocked by its foundations. Causing senior leaders to scrap plans, accelerate plans, or seek alternative plans to help them chart a new course in troubled waters. And, affect how businesses and people work as well as participate in commerce.

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Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do. The first thing marketers will need to recognize is goals are different than what we tend to think in the world of business. Usually, loaded with “business-speak” and acronyms.

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Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Tony Zambito

Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it. Business in general has been undergoing the most unprecedented period of economic challenges, social changes, technological changes, and rapid changes in buyer behaviors in several decades.

Trends 100
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The Value of Buyer Personas in Times of Uncertainty

Tony Zambito

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. For businesses, this means understanding their buyers and customers is more critical than ever. Especially after 9/11, uncertainty reigned in the minds of business leaders, buyers, and customers. Nothing would ever be the same.