The Forward Observer

NOVEMBER 24, 2023

The techniques you will learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business. About the Author Philipp Humm is on a mission to help people discover the storyteller within each of us. The methods within this book are simple, authentic, and effective.

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

APRIL 19, 2024

They met at software startup Bitium, which they helped lead to an acquisition by Google. They teach the popular course they created, “Sales Mindset for Entrepreneurs,” at the University of Southern California’s Marshall School of Business.

Paid Search Agency 141

Paid Search Agency Advertising Agencies Click Rate Amazon 141

The Forward Observer

DECEMBER 8, 2023

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

JANUARY 12, 2024

Standout Startup offers an essential marketing toolkit to help you stand out from the competition. About the Author Allyson Letteri is a marketing leader and startup advisor who helps tech startups launch winning go-to-market strategies. Allyson now works with founders and VCs to accelerate their startups’ growth.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

NOVEMBER 10, 2023

Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

The Forward Observer

DECEMBER 1, 2023

This is the book that will help you appreciate questions, be more deliberate in what you ask and how you ask it, and prepare you for dealing with various conversational barriers like information overload, multitasking, ambiguity, mistrust, unconscious biases, and more. DISCOVER Questions® is a framework to make your questions more purposeful.

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

DECEMBER 22, 2023

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

The Forward Observer

OCTOBER 20, 2023

Bruce Scheer developed this revolutionary go-to-market narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their go-to-market narrative.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

The Forward Observer

FEBRUARY 9, 2024

A specialized business practice suitable for wide adoption. This disciplined approach serves both sides: It empowers business professionals, and it establishes a sorely needed strategic framework for data professionals. Beyond detailing the practice, this book also upskills business professionals—painlessly.

Click Rate 339

Click Rate Case Studies Paid Search Agency Amazon 339