SnapApp

DECEMBER 28, 2011

Business leaders, managers, and publishers know that customer engagement is a valuable marketing metric; however, the concept can be less than straightforward to quantify, even with powerful reporting platforms like Google Analytics and Webmaster Tools. The following 5 free resources can help provide direction in these gray areas.

ROI 48

ROI Tools Marketing Analytics Tools Lead Scoring 48

SnapApp

JANUARY 9, 2013

Imagine a brick and mortar store without sales associates helping customers. Because like traditional expectations for the retail and hospitality industries, today, for any company doing business online, people expect an engaging experience. Imagine a restaurant without a wait staff catering to its clientele. Because We Can, We Must.

Social Media 54

Social Media Media Business Content 54

SnapApp

DECEMBER 13, 2012

But how can businesses mimic the personal way in which conversations flush out and align to relevant ideas in a scalable manner? For businesses, this is an opportunity to reward test takers for their time and their subsequent data. content) - timing is still a factor. People want to be engaged on their terms.

Personalization 48

Personalization Business Sales Qualified Leads Internet Marketing 48

SnapApp

NOVEMBER 8, 2011

Yesterday, Google+ announced their long awaited Business Pages and now businesses, organizations, products, and media outlets can have a presence on Google+. What's the difference between a Business Page and a Profile? So, let's help you create a Google+ Business Page! Select Your Business Type.

Google 48

Google Tips Business Ideal Customer Profiles 48

SnapApp

MAY 3, 2013

Although school has seemingly programmed most of us to start sweating anytime we hear quiz, or test, in business, these kinds of evaluations can actually be extremely valuable. As software updates happen, new features arise, or other business offerings change, though, how do you know if your customers know what they need to know?

Interactive Marketing 48

Interactive Marketing Lead Scoring Lead Ranking Content 48

SnapApp

JANUARY 25, 2013

To achieve that necessary level of sophistication it takes a careful marriage of business objectives and market interests. Only being on Facebook or other channels just because everyone else is - even if everyone else includes your competitors - isn't a sophisticated business strategy. If yes, you're in it for the business.

Promotion 48

Promotion Facebook Multi-Channel Business 48

SnapApp

FEBRUARY 28, 2018

The Harvard Business Review notes, “The way we think about brands needs to change. 92% of marketers told the Content Marketing Institute that the organization viewed content as a business asset. 9 out of 10 business decision makers think leadership is important and spend time on it each week, reports Edelman. .

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

SnapApp

MAY 7, 2019

But, would you have expected to see that more than 35% of marketers haven’t even tried using interactive content yet, even though more than 50% of the respondents said it ‘significantly helped’, ‘helped’ or at least ‘somewhat helped’ them further qualify leads? Use content/offers/tools to attract and convert them.”.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

SnapApp

MAY 29, 2018

But, as you’ll see in this article, many businesses get it wrong. It’s essential to understand that the mindsets and business situations of individual leads evolve over time. They evolve as their business grows, as they evaluate solutions, and as they are nurtured by your content. How your business helps with this.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

SnapApp

AUGUST 20, 2019

This means leveraging questions across content and campaigns that uncover real buying intent and valuable qualifying information, and the best way to do that is to develop a killer set of qualifying questions unique to your business. . Start with the questions below to uncover the best leads for your business. Pillar 2: Need.

High Quality Lead 91

High Quality Lead Sales Qualified Leads Lead Scoring Lead Ranking 91

SnapApp

JANUARY 24, 2019

Putting curated content in front of leads at every stage of the funnel allows you to learn more about their unique challenges, needs, and goals, and helps you understand where exactly they are in their journey. So send them case studies that help them see how similar companies have excelled since adopting your product.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

SnapApp

JULY 18, 2018

Businesses today know that the longer it takes to close the sale, the greater the chance is of losing prospects to the competition. As more and more businesses adopt this strategy, marketers are noticing that their content is having less of an impact. 3 Ways Interactive Content Helps Shorten B2B Sales Cycles.

Sales Cycle 70

Sales Cycle Top of Funnel B2B Sales Lead Ranking 70

SnapApp

SEPTEMBER 20, 2018

As we’ve recently discussed , in order to drive ROI for a business, marketing teams need to recognize the importance of lead quality over lead quantity in the modern world of B2B marketing. This will go a long way in helping narrow leads and disqualify those that don’t have the authority to make a purchase. Not convinced?

Marketing Qualified Leads 81

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 81

SnapApp

SEPTEMBER 24, 2019

While marketers’ job certainly isn’t simply to keep sales happy, how sales views marketing leads is a helpful leading indicator in understanding marketing’s impact on the business’ bottom line. . There are many marketing KPIs that the business besides the MQL to SQL conversion rate. What should you be measuring?

Lead Ranking 54

Lead Ranking Marketing Qualified Leads MQL Conversion Rate 54

SnapApp

AUGUST 29, 2018

From taking a hard look at your brand voice to building new communities from scratch, thinking beyond the norm can help you break out in a bold way (that produces results.). Many businesses think of “ community ” as their social media presence and the engagement that happens there. Build a community. Start a podcast.

B2B Marketing 114

B2B Marketing Marketing Budget B2B Top of Funnel 114

SnapApp

OCTOBER 24, 2019

Setting your landing pages up to entice visitors to convert is the first step in building a high quality lead operation for your business. By offering content and clear design that helps users see themselves in content, additional visitors will convert and move down your funnel. Convert visitors. Qualify leads.

High Quality Lead 89

High Quality Lead Landing Pages Lead Ranking Sales Qualified Leads 89

SnapApp

MAY 28, 2019

It’s what helps both departments work as one unit, so together, we can drive deals forward and influence company growth. That’s a huge obstacle when you consider that strong alignment can help businesses become 67 percent better at closing deals. This blog post can help you get started. Identify Your Buyer Personas.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

SnapApp

AUGUST 8, 2019

But just like a good therapist can revive a failing marriage, with the proper support, sales and marketing can partner to drive incredible results for the business. Most teams today just need some extra help to see eye-to-eye and get their relationship back on track. Build better habits. Reinforce positive change. Conclusion.

High Quality Lead 61

High Quality Lead Marketing Qualified Leads Lead Ranking Eye-Tracking 61

SnapApp

AUGUST 22, 2019

We teamed up with our friends at New Breed to help marketers explore the different ways marketers can measure their effectiveness (and improve ROI while they’re at it). . B2B marketers are in the business of finding qualified leads for their sales team. The Problem Facing B2B Marketers Today. So where do we start?

Lead Ranking 67

Lead Ranking Sales Qualified Leads Marketing Qualified Leads Lead Scoring 67

SnapApp

JANUARY 29, 2019

Solution finders are the secret weapon of well aligned marketing and sales teams, and can help radically shorten your sales cycle when leveraged correctly. Sometimes called product pickers, solution finders are used to help prospects differentiate between multiple solutions your company might offer. Solution Finders. Final Thoughts.

Lead Qualification 98

Lead Qualification Sales Cycle Sales Qualified Leads Top of Funnel 98

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel -- even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. . Example: AdEspresso. .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

JULY 11, 2019

An effective suite of software, programs, and platforms can help improve productivity, simplify business processes, and help prove the ROI of your efforts. Continuously evaluating your MarTech solutions will help you determine the effectiveness of your tools, and optimize your ROI. But more isn’t always better.

Budget Programs 86

Budget Programs Optimization Gartner Business 86

SnapApp

SEPTEMBER 3, 2019

Salespeople know that “coffee is for closers,” meaning it only counts if you can get your prospect over the finish line, and generate revenue for the business. . However, when marketing and sales teams can get on the same page about what a quality lead looks like for their business, working MQLs becomes a great use of sales’ time.

Lead Ranking 84

Lead Ranking Marketing Qualified Leads MQL Conversion Rate 84

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel — even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. Example: AdEspresso. Soft Qualifier.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

JULY 2, 2019

B2B marketers rely heavily on marketing technologies to help streamline their daily workflows, improve productivity, and simplify complex tasks. On one hand, having options allows you to build a stack that is hyper-relevant to your specific business needs—and you can add or remove tools as your priorities change.

Budget Programs 54

Budget Programs Tools Marketing Budget B2B Thought Leadership 54

SnapApp

NOVEMBER 15, 2018

In fact, according to Harvard Business Review, 52 percent of business leaders say event marketing drives more ROI than any other marketing channel. Consider promoting your event with interesting and engaging content that not only helps convey the importance of the event itself but also connects your target audiences to your brand.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Marketing Budget Demand 59

SnapApp

DECEMBER 5, 2018

Busy demand gen marketers expect results from their content and campaigns. Engagement and conversion metrics will help guide app creation and utilization. But measuring those results can be a challenge. SnapApp has made it easier than ever to measure the performance of your interactive content. What’s the benefit?

Analytics 82

Analytics Click Rate Conversion Rate Interactive Marketing 82

SnapApp

DECEMBER 18, 2018

How is this helping your brand as a whole? SEO boost: Recycling existing content can help build your search authority thanks to backlinking, linking to other respected sources, and providing value to readers. Gestures like these remind customers why they choose your product or service and helps build on positive brand association.

Planning 71

Planning Paid Search Agency Work Management Marketing Management 71

SnapApp

AUGUST 22, 2017

In the early 1990s, many businesses used print materials to spread the word about their services, products, and offerings. Leveraging a business directory of fax numbers, advertisements, and marketing messages could be sent on a mass-scale. But what was “content marketing” back then? Print Marketing. The Internet. Email marketing.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

SnapApp

JULY 24, 2018

By putting control back in the hands of your buyers you can improve engagements and uncover the challenges truly facing your prospects, helping get back to what they really want… value. How Does Interactive Content Help Sales? Interactive can help provide value and context to prospect outreach. Let’s Begin with the Basics.

Top of Funnel 75

Top of Funnel Interactive Marketing Sales Qualified Leads Content 75

SnapApp

OCTOBER 17, 2018

What’s more, many marketers still believe common lead gen myths that can negatively impact business results. Considering the fact that 90 percent of all B2B businesses use some form of content marketing, prospects no longer have to wait until a conversation with sales to get their questions answered.

Lead Gen 70

Lead Gen Top of Funnel Sales Qualified Leads Lead Scoring 70

SnapApp

AUGUST 7, 2018

In order to generate sales and drive leads down the funnel, businesses have to understand the unique needs and interests of prospects while demonstrating value to decision-makers. With this in mind, businesses need to align sales and marketing efforts—tailoring both departments to actively engage leads and convert them. Final Thoughts.

Top of Funnel 59

Top of Funnel Interactive Marketing Sales Qualified Leads Lead Ranking 59

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . This is very helpful for forecasting. . . #7: 7: Closed/won. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

APRIL 9, 2019

With that kind of engagement, webinars are a great channel for elevating your thought leadership, educating your audience, and demonstrating how your product or service can help your attendees get better business results. Identify Qualified Leads Before Your Webinar Begins.

Sales Qualified Leads 54

Sales Qualified Leads High Quality Lead Webinar Metrics Lead Scoring 54

SnapApp

AUGUST 9, 2018

Here we are looking for two kinds of data about your future customers: Firmographic : this is the hard facts about a business that make them a good fit or not. Understanding what the most effective qualifying questions for your business requires more than a google search. How many employees do they have? Who uses your product?

Sales Qualified Leads 63

Sales Qualified Leads High Quality Lead Urgency Marketing Paid Search Agency 63

SnapApp

NOVEMBER 22, 2016

Let your customers know, and they may help you spread the word. Determine how frequently you’ll send emails to subscribers based on your specific business goals. Timelines can help your entire marketing team do a better job. Treat them like VIPs and give them special benefits such as advanced access to new products or sales.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Email Marketing Automation 48

SnapApp

AUGUST 17, 2017

For the user, a maturity assessment is essentially a resource that helps indicate whether or not a certain solution or strategy is right for you based on the answers provided within the assessment. . Let’s clear that up. . The Value of the Maturity Assessment. The information is flowing two ways, not just one. .

Top of Funnel 54

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 54