Trending Sources

17 Helpful SEO Tools and Tool Reviews

Webbiquity

Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. …I can also compare them to other local businesses using the tool.” ” 30 Awesome Free SEO Tools for Small Businesses by Search Decoder Blog. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g.,

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How Does Content Marketing Help with SEO?

Webbiquity

There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. What is the difference?

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5 tips to help you make business decisions that get results

Biznology

Small business owners tend to do it all and wear all of the business hats when running their business. When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence. Push your anxiety aside and take a look at these 5 secrets to making the best business decisions.

The H.E.L.P. Method For Writing Business Content

It's All About Revenue

Corporate blogging poses a wide spectrum of challenges to address, from editorial priorities all the way to business objectives, and supporting the audiences in between. Content should foster helpfulness and facilitate improvement. ” Method for blogging , and any business writing: Ask yourself: Is this content… Helpful ? Everybody wins. Engaging ?

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Use frameworks like ABM and ICE to help with these efforts. business success online.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do. The first thing marketers will need to recognize is goals are different than what we tend to think in the world of business. Trying To Connect On An Impersonal “Business-Speak” Level Does Not Work. coaching by Gilbert Bages.

Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

B2B Lead Generation Blog

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences. So, what is social business exactly? Tip #1.

Five Tips to Help You Write Outstanding Content For Your Blog

Webbiquity

These five tips can help you more dependably write outstanding content for your blog. This will also help you to place the paragraphs in the right order. Use tools like the Emotional Value Headline Analyzer and the CoSchedule Headline Analyzer to help you craft more effective post titles. For a business blog, consider hiring an SEO professional. Organize Your Content.

How Video Helps Sales and Marketing Alignment

Vidyard

With so many tactics, tools, and strategies circulating the business world these days, sales reps and marketers alike can only focus on a very select few at any given time. Marketing will produce valuable assets for the sales team to distribute, while Sales will request specific campaigns or promotions to help them reach more accounts. Chief among those successful tactics is video.

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B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Use frameworks like ABM and ICE to help with these efforts. business success online.

5 Reasons Mastering Marketing Attribution Helps You Become A Better Business Leader

bizible

And we’ve yet to read a business maxim that includes mention of marketing attribution. Business maxims and proverbs are memorable because they are short and, sometimes, profound. So we found five “Harvard Business Review” worthy business maxims about becoming a better leader. As a marketer, today's communications need to be about marketing's business value.

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The goal was to assess the current state of customer data unification and, more important, to start exploring management practices that help companies create the rare-but-coveted single customer view. But it’s a rich set of data so this post will highlight some other helpful insights. So agile is helpful but not a magic bullet. All central customer databases are not equal.

6 Time-Saving Business Tools to Help You Get Organized

Vertical Response

Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time. Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet. If you need to collaborate with others or manage other users you can sign up for a Premium or Business account.

How Networking Can Help Your Small Business Grow [Free Guide]

Hubspot

Networking is not just about meeting people, it's about meeting the right people -- the people who can help you move your business or career forward. Whether you're looking for referrals, word-of-mouth support, co-promotional opportunities, or just business advice, knowing how to build relationships and make the most of networking opportunities is key.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Use frameworks like ABM and ICE to help with these efforts. business success online.

How Email Marketing Helps Your Small Business [GUIDE]

Vertical Response

If you’re wondering how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. Like any smart business owner, you want to know the benefits of email marketing. With her help, we’ve outlined five ways that email marketing can help your business. Not bad, right? A holiday email.

4 Uncommon Ways to Help New Customers Discover Your Business

Vertical Response

A growing customer base is critical to any thriving business. In a challenging and oversaturated marketplace, this presents businesses of any size willing to take a risk and think unconventionally with a prime opportunity to draw in new customers. Here are four uncommon ways to help new customers discover your business: 1. Create unique content that truly adds value.

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Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

All of these trends support the idea of a “ Content Shock ” that is coming — if it isn’t here already — for many businesses. Businesses who just pump out more content — even “better” content — are engaging in a strategy that is becoming increasingly difficult because the cost to succeed is going up, up, up. Media is media.

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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

It is not only the volume of data changing the business landscape, however—the velocity and variety of data is also increasing at a breathtaking rate. What it gained was business critical insight into “when to call a consumer, which product to pitch and which salesperson is best suited to close the sale. How to use Big Data to help sales. Marketing analytics is the answer.

InfusionSoft ICON: Contined Focus on Helping Small Business

Customer Experience Matrix

The point was well taken and crystallized my feeling about InfusionSoft itself: the company is expanding successfully at a breakneck pace – better 50 percent per year -- but has remained so consistently focused on its goal of helping small business that it looks like little is happening. InfusionSoft managers’ relentless repetition of the corporate slogans is part of a very conscious strategy to build a culture that will help the company grow successfully. infusionsoft small business marketing software But this is a marketing technology blog, not a theater review.

How ABM Is Helping Spiceworks Grow the Business

LeanData

But I don’t know if it’s a revolutionary approach to business. Instead, the company is a great example of a business that has thought hard about the best way Account-Based Marketing can be incorporated into an overall marketing strategy. Like many businesses with an enterprise marketing and sales model, a subset of customers represented a large share of revenue. writing?

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it. Which is totally fine because we’re here to help. And that’s OK.

Metrics to Help You Track Brand, Demand, and Expand

Act-On

Marketing agency nDash wrote a funny blog post noting how Benjamin Franklin used content to grow his personal and business brands: “Benjamin Franklin could be seen as one of the founding fathers of content marketing. His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business.

6 Must-Have Types of Customer Help Content

Vertical Response

Helpful content is, of course, an important part of marketing your business. Customer help content may be something you’ve thought about, and maybe even created some. But it’s also likely the task of creating help content gets pushed down the to-do list when more pressing things come up. And, help content can lighten the load on your customer support team.

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Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

Our client’s overall business had barely changed. Did the trajectory of your business change? If you can’t prove a relationship between marketing and business success, don’t expect a high-five from the CEO and a big bonus. What’s important is to look at the metrics for the entire business, not only a marketing-attributed view. We were thrilled.

The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful

B2B Marketing Unplugged

If you don’t know the Win-Loss, it’s the document your friends in sales create each month or, sometimes, each quarter that lists all the business they’ve won, lost or are waiting to hear about. Now that’s all fine and dandy but really doesn’t help us down in the pit mines of marketing. You might understand a little bit about why you lose business. Why did you win the business?

4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. Let’s face it: We’re all busy. And when we’re busy and don’t have a plan in place for the tasks we have to get done, things inevitably slip through the cracks. Calendars can help you track performance and plan for future posts. 1) Trello.

Help. I’m enslaved by my smartphone.

grow - Practical Marketing Solutions

I owe my business and livelihood to technology, including mobile phones. The post Help. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist. I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list.

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6 Critical steps to help fight for your online privacy

grow - Practical Marketing Solutions

This helps to reduce the chance that your residential address will appear publicly on directory sites like Whitepages, Superpages, AnyWho, etc. There are more benefits to registering your domain privately , as well, including spam prevention and greater control over your business information. By Kerry Gorgone, {grow} Contributing Columnist. Used Klout before? But here’s the thing.

5 Proven tips to help with your blogging confidence

grow - Practical Marketing Solutions

The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It’s fun, entertaining, and an educational look at blogging confidence. Thanks!

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Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

To help it stand out from all the other marketing conferences that promise to be exciting and different, Influitive created a series of videos about Buck, a wacky camp counselor character. Marketo also invests heavily in its annual industry conference, the Marketing Nation Summit, and personalized video helped draw more people to its 2016 event. Personalized video is an amazing – and effective – tool for helping today’s marketers make sure their messages stand out, get noticed and ultimately produce results.”. Influitive. open rate, 0.7% click-through rate and 4.5% Marketo.

Help me solve marketing’s biggest mystery

grow - Practical Marketing Solutions

Obviously the creativity, technology and business case are there. So help me out here. The post Help me solve marketing’s biggest mystery appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Obviously the creativity, technology and business case are there. So help me out here. And the results? The campaign was brilliant.

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Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Here are a few areas to look at in order to optimize your small business’ potential for growth in 2016.

Five tools to help with your social media makeover

grow - Practical Marketing Solutions

The gym is a chance for me to think about what I’ve delivered that morning, plan out my day and dream about potential ideas for my business. But if you want to get additional traffic and you want to ensure that it is relevant, then it’s important to help Google index your content correctly. By Ian Cleary, {grow} Contributing Columnist. Part of my daily routine is going to the gym.

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How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Fortunately for us, Google publishes Webmaster Guidelines to help website owners, developers, and search engine optimization (SEO) specialists better understand its needs and preferences. How Google Interprets Helpfulness. How Google Works.

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? One may have thought this question was answered years ago by Milan Kundera who famously said , “Business has only two functions – marketing and innovation.”.

Six Steps to Help With Your Website Redesign [Infographic]

Synecore

It is the outward face of your business, projecting your brand image to the world. With nearly 87% of small and medium businesses saying that their website is the most important form of marketing they have , it''s critical for businesses to go through the process of a website redesign in order to not fall behind the digital curve. Follow @SynecoreTech. Follow @jAtkO23

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How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

Salespeople are commonly sent to events with no technology to help them keep track of conversations or let them know which of their contacts are there.”. The most surprising part of the report is that almost 20 percent of businesses aren’t sure of the ROI on their event spend. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS? DID ANY OF THE SURVEY RESULTS TAKE YOU BY SURPRISE?

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101 Marketing Ideas to Help You Generate More Business [Free Ebook]

Hubspot

However, there are tons of creative ways to generate more business for your company without overhauling your entire marketing strategy. That's why we combined brainpower with Square to bring you a list of 101 Marketing Ideas to Generate More Business. Different things to test out for your business to see what works. Inbound Marketing Business Daily PromoWhat's inside?