Trending Sources

The H.E.L.P. Method For Writing Business Content

It's All About Revenue

Corporate blogging poses a wide spectrum of challenges to address, from editorial priorities all the way to business objectives, and supporting the audiences in between. Content should foster helpfulness and facilitate improvement. ” Method for blogging , and any business writing: Ask yourself: Is this content… Helpful ? Everybody wins. Engaging ?

17 Helpful SEO Tools and Tool Reviews

Webbiquity

Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. …I can also compare them to other local businesses using the tool.” ” 30 Awesome Free SEO Tools for Small Businesses by Search Decoder Blog. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g.,

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11 Helpful Resources for Improving Your Business Skills

Hubspot

Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Business" is quite a versatile topic with many components. Here are 11 of the best resources out there to help you become more business-savvy.

Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

B2B Lead Generation Blog

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences. So, what is social business exactly? Tip #1.

Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. to really lay out the business case behind GE, and we. If you can help people solve their. All rights reserved. emerge.

14 Content Marketing Tools to Help Your Business Grow

Webbiquity

While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating. It is also helpful for streamlining your social media content production. Buffer.

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Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do.  At the core of the problem is the simple fact that marketers are having a hard time getting what makes buyers happy and satisfied. Trying To Connect On An Impersonal “Business-Speak” Level Does Not Work. coaching by Gilbert Bages.

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it. Content Marketing is still relatively new to many of us and we’re here to help.

Help. I’m enslaved by my smartphone.

grow - Practical Marketing Solutions

While I see the potential problems we’re creating with handheld and wearable technologies they have, without a doubt, also made me  feel smarter. I owe my business and livelihood to technology, including mobile phones. The post Help. I’m enslaved by my smartphone. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B.

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How Email Marketing Helps Your Small Business [GUIDE]

Vertical Response

If you’re wondering how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. Like any smart business owner, you want to know the benefits of email marketing. With her help, we’ve outlined five ways that email marketing can help your business. 1. Not bad, right? Newsletter.

How Content Marketing Can Help Ensure Customer Retention

B2B Marketing Insider

Having a balanced business model is the end all be all for every company. strong sales team doesn't do any good if your business can't retain its customers. The post How Content Marketing Can Help Ensure Customer Retention appeared first on Marketing Insider Group. Content Marketing

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Study: How Much of Your Content Marketing Is Effective?

effective in measuring business results. on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” only if the external publications are relevant to your business. content to business results. identified budget (34 percent), the inability to measure business. business content. All rights reserved.

6 Time-Saving Business Tools to Help You Get Organized

Vertical Response

Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time. Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet. 1. If you need to collaborate with others or manage other users you can sign up for a Premium or Business account. 4.

How Engaging Content Helps You Improve Your Search Rankings

Visually

This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Fortunately for us, Google publishes  Webmaster Guidelines   to help website owners, developers, and search engine optimization (SEO) specialists better understand its needs and preferences. How Google Interprets Helpfulness. How Google Works.

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4 Uncommon Ways to Help New Customers Discover Your Business

Vertical Response

A growing customer base is critical to any thriving business. In a challenging and oversaturated marketplace, this presents businesses of any size willing to take a risk and think unconventionally with a prime opportunity to draw in new customers. Here are four uncommon ways to help new customers discover your business: 1. Create unique content that truly adds value.

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How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

Salespeople are commonly sent to events with no technology to help them keep track of conversations or let them know which of their contacts are there.”. The most surprising part of the report is that almost 20 percent of businesses aren’t sure of the ROI on their event spend. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS? DID ANY OF THE SURVEY RESULTS TAKE YOU BY SURPRISE?

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Content Methodology: A Best Practices Report

they compete both against their business competitors and all content creators that vie. returns on business-related goals. It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. have on myriad aspects of the business and driving the goals of specific divisions (e.g.,

Can Video Help To Humanize Your Brand?

B2B Marketing Insider

While we, as content consumers, are having fun creating, filtering and consuming all of this content that moves around the world in milliseconds, marketers and businesses are struggling. And yet most of the content and the messages coming out of businesses today is firmly stuck in the good old days. This article originally appeared on SAP’s Business Innovation.

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7 Strategies To Help Build The Perfect Blog For Your Business

B2B Marketing Insider

The post 7 Strategies To Help Build The Perfect Blog For Your Business appeared first on Marketing Insider Group. No marketing strategy is complete without the one element that accelerates viewer traffic and creates a competitive edge: the blog. Those who forgo this invaluable lead-generation tool are missing a golden opportunity for higher conversions and greater ROI.

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? One may have thought this question was answered years ago by Milan Kundera who famously said , “Business has only two functions – marketing and innovation.”.

Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

All of these trends support the idea of a “ Content Shock ” that is coming — if it isn’t here already — for many businesses. Businesses who just pump out more content — even “better” content — are engaging in a strategy that is becoming increasingly difficult because the cost to succeed is going up, up, up. Media is media.

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Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. Business And Close Deals Referrals deliver higher-quality leads, references. help sales close deals, and B2B buyers prefer to. Forrester’s Business.

Tools that help monitor and measure social traffic

Biznology

Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. You should choose the tools that help you become the most effective with your social media marketing and press relations.

Lead generating machine: is your website actively helping your business grow?

Biznology

If you’re not already using a CRM, it’s a good idea to choose one that integrates with as many of your systems and tools as possible, including your website. A CRM with web forms can help automate your lead management process. The post Lead generating machine: is your website actively helping your business grow? But not just any landing page design will get the job done.

How to Work Faster in Excel: 6 Helpful Tips & Features

Hubspot

Today, in the spirit of exploration, we’ll dive into six of these little-known Excel features to explore some of the most helpful -- but least-used capabilities -- of our favorite spreadsheet program. These tips and features are designed to help you work faster and smarter. Trouble is, they don’t help us much if we want to quickly look at trends over time. or here.).

Busy Schedule? We Can Help.

Haley Marketing

And investing time in social media for your business is the key to success, right? Consider these tips to help you make social media an important part of your schedule without investing your entire day into creating interesting content to share. We can help. The post Busy Schedule? We Can Help. Your time is valuable. The correct answer is YES!). Make it easier.

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Evangelizing a Content Marketing Program

concrete business goals: — Ultimate Content Strategist Playbook: Content Road- map — Ultimate Content Strategist Playbook: Content Execu- tion — Ultimate Content Strategist Playbook: Growing Your. Content Marketing: When Figuring out if content marketing is right for your business. with deciding on what business goals. how content marketing helps generate. Instead, most.

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

It is not only the volume of data changing the business landscape, however—the velocity and variety of data is also increasing at a breathtaking rate. What it gained was business critical insight into “when to call a consumer, which product to pitch and which salesperson is best suited to close the sale. How to use Big Data to help sales. Marketing analytics is the answer.

InfusionSoft ICON: Contined Focus on Helping Small Business

Customer Experience Matrix

The point was well taken and crystallized my feeling about InfusionSoft itself: the company is expanding successfully at a breakneck pace – better 50 percent per year -- but has remained so consistently focused on its goal of helping small business that it looks like little is happening. InfusionSoft managers’ relentless repetition of the corporate slogans is part of a very conscious strategy to build a culture that will help the company grow successfully. infusionsoft small business marketing software But this is a marketing technology blog, not a theater review.

Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management. Social media.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

When composers get stuck writing a piece of music, for example, it's not uncommon for them to switch to a different instrument to help get over their writer's block. The different instrument helps them think about the "problem" in a different way. This'll help you quickly figure out which of the items on your to-do list will have the most immediate impact in the least amount of time.

Staffing and Launching Your Content Marketing Program

brand publishers aren’t in the business of publishing. to help you get that promotion. business. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great.

6 Critical steps to help fight for your online privacy

grow - Practical Marketing Solutions

This helps to reduce the chance that your residential address will appear publicly on directory sites like Whitepages, Superpages, AnyWho, etc. There are more benefits to registering your domain privately , as well, including spam prevention and greater control over your business information. 6. By Kerry Gorgone, {grow} Contributing Columnist. Used Klout before? But here’s the thing.

Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers?  And they want their efforts to change the world.  If you can help with those missions, say so. 

How to Hire a Content Writer to Help With Marketing

Act-On

But if you’re already straight-out managing a business, or “just” managing a marketing department, it may not be realistic for you to write a blog post every week. But what you really want – what will really help you create awesome content – is a subject matter expert. That may not be all the promotion you need to do, but it helps. Maybe that content writer is you. Conclusion.

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Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

Our client’s overall business had barely changed. Did the trajectory of your business change? If you can’t prove a relationship between marketing and business success, don’t expect a high-five from the CEO and a big bonus. What’s important is to look at the metrics for the entire business, not only a marketing-attributed view. We were thrilled.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Can Find New Customers help my business?

Fearless Competitor

To learn if your business can benefit from Find New Customers, we have just 3 questions. Do you sell products … Continue reading → Business relationships Buying Process Content marketing Demand Generation lead generation Lead Nurturing Lead Scoring Leadership Leadership Lessons Sales-Marketing AlignmentSomeone asked on Twitter “Aren’t most of Find New Customers clients in tech?&# Yes, but that is where we started.

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5 Proven tips to help with your blogging confidence

grow - Practical Marketing Solutions

The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It’s fun, entertaining, and an educational look at blogging confidence. Thanks!

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8 Questions To Help You Define Your Content Strategy

B2B Marketing Insider

For me content strategy is the combination of an editorial approach and a business strategy: how do you publish content that meets your customer needs, incites them to act and drives additional business for your company. Or as Joe Pulizzi calls it, what is your “Content Marketing Mission Statement” that defines your target market and what you want to help them achieve.

6 Must-Have Types of Customer Help Content

Vertical Response

Helpful content is, of course, an important part of marketing your business. Customer help content may be something you’ve thought about, and maybe even created some. But it’s also likely the task of creating help content gets pushed down the to-do list when more pressing things come up. And, help content can lighten the load on your customer support team.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

49 percent work across B2B and B2C businesses. Would spending more money help? tools can help companies maximize their efficiency. could fuel better business results. business results, just 10 percent of respondents. content metrics and business results. BUSINESS RESULTS? 5% 25% 22% VERY. Copyright © 2015 Contently. All rights reserved. Marketing.

10 Tips to Help You Become a ‘Superhero’ Marketer

It's All About Revenue

Here are some tips to help you think about applying the core ‘ideal’ attributes to your marketing strategy to act more like a marketing superhero. 10 Tips to Help You Become a ‘Superhero’ Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Click here  to register.

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