LeadSloth

DECEMBER 14, 2010

As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. When you’re doing projects, you’re busy and you don’t spend enough time doing sales. Overall, my goal is to help grow the marketing automation market as a whole.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

LeadSloth

JULY 12, 2010

I see two clearly distinct target groups for HubSpot: Small business owners. Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system. Small Businesses. And finally, reporting and analytics show the business results of your activities.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

AUGUST 24, 2009

In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. Bad Business Model. A lot of startups and high-growth companies are using Marketing Automation to help them grow faster. Okay, I made up the part about brewing coffee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

SEPTEMBER 24, 2009

Explain how to make a business case for Marketing Automation. They asked for help and she still refused. Explain how to make a business case for Marketing Automation. They asked for help and she still refused. Talk about the best mix of lead gen approaches (also based on the economy).

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

AUGUST 26, 2010

Again, a simple idea that really helps close the gap between sales & marketing. HubSpot integrates these features into its software, because it wants to be the one-stop marketing software for small businesses (and mid-size companies, although they’re not there yet ). Social Media Monitoring. Which vendors do a great job?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

NOVEMBER 16, 2010

Of course, these leads were already qualified, but it shows that nurturing can actually directly help sales people meet their targets. Some used customizations of Salesforce.com, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

FEBRUARY 17, 2010

Especially for subscription-based businesses, marketing should be closely involved in providing customers with the best possible experience: retaining customers is a lot cheaper than acquiring new ones.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100