The Falling Tenure of the CMO: How to Help Turn the Numbers Around
Hive9
FEBRUARY 9, 2021
a lack of understanding of how powerful this role can really be in terms of driving business outcomes.”. Caren Fleit, leader in Korn Ferry’s global marketing officers practice, suggests the overall tenure problem could be tied to an organization’s deficiency in proving the true value of the CMO—i.e., “a
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