Everything Technology Marketing

DECEMBER 11, 2013

First, an insider from your firm will help ensure that your approach aligns with the needs and direction of the organization. We’ve identified three key steps. 1) Pair insight from inside and outside What are you trying to accomplish with your marketing analytics efforts? What is the amount of revenue retained?

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Everything Technology Marketing

NOVEMBER 23, 2010

Segment Scoring A weighted scoring model can be helpful where we define a list of evaluation criteria, assign a relative weight to each, and then score by assigning points for each criterion across each segment. I suggest starting with the same criteria you used to define the segments and also use them to score your segments.

Segmentation 100

Segmentation B2B Marketing B2B Barriers 100

Everything Technology Marketing

NOVEMBER 11, 2013

Say you’re a small accounting firm that works primarily with small businesses. You might write an ongoing blog about news around small business taxes, along with longer free guides or ebooks on topics like deducting a home office. This may feel an awful lot like giving away your knowledge for free.

Work Management 100

Work Management Marketing Management Cross-Selling Case Studies 100

Everything Technology Marketing

APRIL 8, 2010

These buyers and decision makers don’t want to get interrupted by a product promo email or a cold call that likely doesn’t come at the exact time they have a specific problem the caller can help with. What business problems do they face? And today’s customers are busier than ever.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

JULY 10, 2010

RocketWatcher Marketing Framework April Dunford at RocketWatcher has recently published a modified version of the marketing framework that I think is excellent because it simplifies things and focuses on the marketing aspects rather than the product management side of the business. Let me know your thoughts about this framework.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

DECEMBER 8, 2009

This approach helps marketing not only remain relevant in today’s organizations but provide visibility into the value it provides to the company, aligning with the needs of the sales organization, and reducing the cost of marketing while increasing performance ( [link] ).

Planning 100

Planning Budget Programs Marketing Management Paid Search Agency 100

Everything Technology Marketing

MARCH 14, 2011

1) Focus on the business buyer One of the biggest changes in marketing SaaS vs on-premise software is the makeup of your target audience. One of the biggest factors in the adoption of cloud solutions is that business users can activate the solution quickly, often without having to rely on slow IT resources.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100