Buzz Marketing for Technology

SEPTEMBER 17, 2015

Reporting success of your customer service program – be sure to frame your results in a way that is meaningful to the business and not just focused on how you won over a unhappy client. Focus on the core program and get that right before scaling to social media. To get a copy of the slides or to listen to the replay, please click here.

Service 100

Service Paid Search Agency Companies Leads 100

Buzz Marketing for Technology

SEPTEMBER 10, 2014

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). And you should keep doing them.

Press 100

Press Social Media Analysis Social Marketing 100

Buzz Marketing for Technology

SEPTEMBER 3, 2014

With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. The rewards of going through the strategic planning steps we’re about to cover cannot be understated. The Value of Serious Customer Research.

Planning 100

Planning Loyalty Research Social Media 100

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. So here are 3 reasons why ….

Top of Funnel 100

Top of Funnel Social Media Media Thought Leadership 100

Buzz Marketing for Technology

OCTOBER 5, 2016

Bitcoin is just the incentive mechanism which helps to secure the network. Some of us have wondered if it’s too late to rebrand this whole space to help cleanse it of its troubled past.”. But they didn’t like the idea of opening up their companies to anonymous networks of participants. The new term is the “trust protocol.”.

Linkedin 180

Linkedin Twitter Course Cost 180

Buzz Marketing for Technology

NOVEMBER 6, 2017

What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects? While the industry foresaw change with the DOL fiduciary rule, my marketing team saw opportunity. We immediately got to work.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Buzz Marketing for Technology

MAY 29, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Having worked with a number of online marketers who needed to tame big data, here are six steps to help you get there: 1) Think continuous evolution and iteration, not instantaneous. Slow marketers wait for the next release.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. It’s a tall order…but not an impossible one. Personalization.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data can be a unifying thread of information that supports decision-making at every stage of product development – discovering a new product idea, building a business case for it, developing the product, testing and validation, launch, and post-launch review. Social data can also be invaluable in the media planning and buying process.

Process 100

Process Validation Social Media Buzz 100

Buzz Marketing for Technology

JUNE 17, 2015

These types of services and many others have made scalable lead generation affordable for businesses, but I often feel the potential for lead scoring and lead nurture through personalization isn’t being exploited as much as it could. Again this approach isn’t new technically innovative, but it is underexploited.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

DECEMBER 7, 2011

What business problem are you trying to solve? While social data is exciting because it’s abundant and easily accessible, it’s still relatively new for corporations and how they’re integrating the voice of the consumer into business processes. And to do that, you need to start with how you’re going to use the data.

Banner Ads 100

Banner Ads Banners Network Marketing Act-On 100

Buzz Marketing for Technology

OCTOBER 19, 2016

Alex is founder and CEO of Northwest Passage Ventures and coauthor—with his dad, business theorist Don Tapscott— of the book “ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World.” The reason is quite straightforward.

Sample 100

Sample Act-On Course Positioning 100

Buzz Marketing for Technology

APRIL 30, 2013

Posted in Business Intelligence Testing. Here’s a checklist of six things to help ensure a smoother process. Business Intelligence Testing demandware ecommerce Fit for Commerce Forrester Research hybris Multivariate Testing replatforming ROI' The good news is that it doesn’t have to be tricky. Think long-term.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

SEPTEMBER 21, 2016

He’s the co-author along with his dad, the business theorist Don Tapscott of the best selling book ‘ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World. Because they’re open, they have many different participants, and the more participants there are, the more transaction validity you get.”.

Peer-to-peer 100

Peer-to-peer Validation Broadcasting Rules 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. I can’t help but think we are leaving leads—and money—on the table as B2B marketers. Any area that helps inform a decision and convert a visitor (i.e., 2) Start testing, seriously.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

SEPTEMBER 22, 2009

While Facebook has recently surpassed 300 Million members, marketers are just starting to embrace the social network as a place to do business. From Marketplace sales to application entrepreneurs to direct marketers, Facebook is opening up entirely new business channels for customer interaction.

Facebook 100

Facebook Social Networks Tagging Social Media 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%! However, most small businesses today still don't have a website in fact less than 10% of small business owners are online.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Buzz Marketing for Technology

MARCH 20, 2013

And when applying some personalization to the mix, can also help keep your green friends very, very loyal. This helps not only keep the visitor engaged on the path to purchase, but instills a level of trust with the site, since you took that extra step to keep consumers on the up and up. It’s the customer loyalty that will be at stake.

Conversion 100

Conversion Merchandising eCommerce Banners 100

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. But whatever they say, they’re helping shape your solution with the power of their voice! Good luck, and let me know if I can help you. Of course you can’t dictate that they write something positive.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

MARCH 17, 2009

I was talking to a small business owner last night. They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Anyway I found myself thinking - why does any business need a website any more? Right now, I have Facebook on the brain.

Facebook 100

Facebook Marketing Websites Paid Search Agency Social Networks 100

Buzz Marketing for Technology

FEBRUARY 2, 2009

(adopted from a post seen at phdunay.gooruze.com) Discovering and connecting with the people who will help your business thrive in today’s social economy is vital especially when attention has become a precious commodity!

PR 100

PR Marketing Management Buzz Startups 100

Buzz Marketing for Technology

AUGUST 5, 2014

We had an esteemed panel consisting of Amber Quist , the Vice President of Brand Marketing and Communications at Spredfast; Greg Weiss , the Vice President / Business Leader of Social Media at MasterCard; and Adam Buchanan , the Social Media Manager for Cabela’s. This webinar was sponsored by Spredfast.

Allocation 100

Allocation Paid Search Agency Work Management Webinar Metrics 100

Buzz Marketing for Technology

MAY 15, 2013

Whether online novices or experts, business leaders crave insight on how to accomplish this. The question is: who inside the company can embody these traits and help the CEO rule the roost? All this pertinent info helps define what the “best content” is for each specific viewer.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

MAY 22, 2013

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Priority #1: Wal-Mart must transform itself into an invisible (and psychic) personal shopper to help customers navigate its vast inventory.

Amazon 100

Amazon eCommerce Fulfillment Marketing & Strategy 100

Buzz Marketing for Technology

JUNE 6, 2012

Luckily, you are a Socially-aware CMO and you have the right answer: the little “i” influencer- those unsung folks who can help supercharge your brand and make your campaign a true success. Well the problem is that these people are incredibly busy and celebrities are frankly incredibly expensive to work with.

CMO 100

CMO PR Social Media Ad Agencies 100

Buzz Marketing for Technology

OCTOBER 6, 2009

2) What do you think is the most important thing a marketer can do for you to help you sell? It must help them influence those they get access to, if you have access, yet can't influence you're dead. It must help you deliver on what you say. Sales people are business enablers. Create a compelling story. 2) Be an analyst.

Leads 100

Leads Lead Marketing Qualified Leads Enterprise Management 100

Buzz Marketing for Technology

OCTOBER 7, 2008

So I can't help but think there must be something redeeming here for businesses. It's like a virtual tradeshow but a space all your own for your own business events. In his last position at UBM Stuart oversaw and evangelized the use of virtual worlds in a business environment to internal and external customers ON24 Virtual Show.

Webcast 100

Webcast Marketing & Strategy Work Management B2B Sales 100

Buzz Marketing for Technology

APRIL 10, 2013

You may even find that segmenting your customers by where they came from can help you convert them into loyal and repeat buyers. In short, they can offer experiences more suited to customer needs and wants — and that is the true goal of any e-commerce business. The short answer is.

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Penn , will be the first to say that this service is sorely underrated as a place to develop business, grow your capabilities, and promote your projects and opportunities. Make your summary explain, succinctly, why someone would want to tap your shoulder for business.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. Maybe apps like foursquare could have a business to business version in the near future. perhaps there will be shortly.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Buzz Marketing for Technology

MARCH 7, 2012

How writing a book can help generate awareness and build reputation. After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. Buyer personas and the importance of knowing your buyers. Approaches for creating engaging content. -

B2B Marketing 100

B2B Marketing Buyer Personas B2B Marketing Automation Services 100

Buzz Marketing for Technology

FEBRUARY 23, 2009

Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem. He played a leading role in making the consulting concept of “business reengineering” a household word, directing Index’s extensive publications, PR, and survey research activities. At InformationWeek, the No.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Sales Qualified Leads 100

Buzz Marketing for Technology

JUNE 27, 2008

Home Business solutions IT services Products Support & downloads My IBM. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Know and follow IBMs Business Conduct Guidelines. Country/region [ select ].

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Buzz Marketing for Technology

APRIL 27, 2010

To help achieve that goal, organizations now adopt formal processes that structure how their contact centers organize, distribute, and analyze the information they collect from many channels. Avaya is the industry leader in worldwide business communication systems and market share leader in contact centers.

Social Media 100

Social Media Contacts Media Digg 100

Buzz Marketing for Technology

JANUARY 6, 2011

Special thanks to Dennis Yu, CEO of BlitzLocal for not only calling me out on this for my Fan page called Facebook for Business. But he also offered to have Michael Ellis from his team to help me create the welcome tab complete with an offer of a FREE chapter of the new book Facebook Advertising for Dummies. Bingo that’s it!

Facebook 100

Facebook BtoB Buyer Personas Landing Pages 100

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JUNE 27, 2008

How to read a business book. A lot of people read business books in just the same way. and business books , though. The stakes are a lot higher when it comes to business. m passionate about writing business books precisely for this reason. How to read a business book. So, how to read a business book: 1.

Business 100

Business Wikipedia Thought Leadership RSS 100