Avitage

MARCH 19, 2015

” Why Don’t You Get the Most To resolve a problem it helps to understand its underlying causes. Strategic — Principles The conventional approach to content delegates content responsibility to each business function. They define, budget for, and create the content they require to meet their business obligations.

Content 120

Content Vendors Custom Publishing ROI 120

Avitage

APRIL 1, 2016

Missing or under-performing customer facing content has a significant impact on strategic business objectives: new customer acquisition and organic revenue growth, sales and marketing productivity and efficiency for lower selling costs, data acquisition and customer experience.

Acquisitions 120

Acquisitions Sales Cycle Content B2B Sales 120

Avitage

OCTOBER 31, 2013

What functional and business outcomes would improve? Want some help? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? No problem. We (and others) […] The post How to execute content marketing appeared first on Avitage.

Content Marketing 120

Content Marketing Content Marketing & Strategy Marketing 120

Avitage

JANUARY 11, 2016

” “Selling is the way that you help customers to buy products and services from your business.” But generally they sound like: “Persuading someone to buy my product or service.” ” “Finding people who need my product and convincing them we have the best.”

B2B Sales 120

B2B Sales Acquisitions Buy B2B 120

Avitage

JANUARY 11, 2015

Message Diagnostic “I wanted to have the opportunity …“ As a result of years of work with a fascinating breakthrough business coaching firm Gap International, I’ve learned that language betrays true intention. Now let’s compare. Now I instinctively recoil when people begin their sentences with “I want.”

Lead Nurturing 120

Lead Nurturing Paid Search Agency Impressions Intent 120

Avitage

MARCH 12, 2014

This is a major cause of poor content and business outcomes from content dependent marketing and selling initiatives. The problem is, defining content as formats doesn’t help in any way inform contentS. Consider the universally recommended prescription to define content requirements at each stage of the buying process.

Content 120

Content Differentiation Content Marketing Buy 120

Avitage

MARCH 7, 2012

With the work I do with PrivateSalesCoach, and after reading Checklist Manifesto, we are applying checklists more rigorously throughout our business. Many are important to help determine who (company and individual) you should be calling on. I’m a big believer in checklists. Some of these tips apply across multiple accounts.

Vendors 120

Vendors Custom Publishing Tips Efficiency 120

Avitage

OCTOBER 10, 2013

I suggest we think of engagement as: Sustained and helpful interaction with a target audience to create and mature relationships across the entire buyer life-cycle, in order to realize mutual personal and business outcomes. I’d love to hear your thoughts in the comments section below.

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120

Avitage

OCTOBER 10, 2013

I suggest we think of engagement as: Sustained and helpful interaction with a target audience to create and mature relationships across the entire buyer life-cycle, in order to realize mutual personal and business outcomes. I’d love to hear your thoughts in the comments section below.

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120

Avitage

AUGUST 6, 2012

Most business people barely communicate effectively in live conversations. This is a good example of where the visual content of the video does nothing to help me understand, let alone visualize, the key points that are delivered in the narrative. They know talking head loses attention somewhere between 15 and 30 seconds.

Video Marketing 120

Video Marketing Television marketing Advertising Mediums Effectiveness 120

Avitage

MARCH 7, 2012

Traditionally, business content creation occurred in a centralized, marketing directed, professional creation organization and process. Framing Questions Here are questions that will help your team, and your management, understand what’s at stake by continuing to pursue a process of “random acts of content.”

Content 120

Content Domain Acquisitions Efficiency 120

Avitage

MARCH 7, 2012

Given my commitment to focusing on “being the best“ I found this list especially helpful. I think this is a key principle to achieving our objective of being the best and taking our business to the next level. Like all good points this post stimulated additional thoughts that I’d like to share.

Buy 120

Buy Process Practices Organization 120