ANNUITAS

APRIL 10, 2023

In our Behind the Buzzwords content series, ANNUITAS breaks down the complex jargon you see trending in go-to-market thought-leadership and helps you cut through the noise to contextualize it for your organization. A core part of business growth is understanding your customer. What does it mean? Ah, the customer journey.

Ideal Customer Profiles 130

Ideal Customer Profiles Top of Funnel B2B Thought Leadership Lead Ranking 130

ANNUITAS

MARCH 17, 2023

While it’s no surprise that data has taken a front row seat in all areas of business, the words “data-driven” are nearing buzzword territory; it sounds like a good plan in theory, but can lack substance when it comes to putting it into practice. “I Keep it up if you have no idea how to actually put it into practice.

Planning 130

Planning Allocation Paid Search Agency Ideal Customer Profiles 130

ANNUITAS

JANUARY 30, 2024

New Global Promotion Management tools join marketing data with AI insights to better approximate future pricing and craft more successful rewards programs, and new Referral Marketing tools, which can help build referral and loyalty programs and optimize usage and results. The reduction in friction for commerce is clear for B2C users.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

ANNUITAS

MARCH 19, 2020

But many of us also share concern over a different crisis: the state of our businesses at this time. Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Focus on Insight. this is not cold calling). .

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Top of Funnel Planning Demand Elasticity 232

ANNUITAS

OCTOBER 26, 2020

As we look back on this past year’s growth, and bullishly move toward the new year, there are five goals that I think will help all sellers, marketers, and business leaders think more like Chief Growth Officers ( more on that role here ) as we all strive to optimize success after a year of constant change. And reforecast!

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

ANNUITAS

FEBRUARY 3, 2020

They don’t even start with asking about their business’ pain points or priorities. Most of these acronyms ask questions like: Do you have the budget to fund this project, or are you still working to build the business case? What information is most helpful as you’re researching new solutions? We can help.

Peer-to-peer 173

Peer-to-peer Work Management Marketing Management Sales Qualified Leads 173

ANNUITAS

MARCH 4, 2020

In particular, it largely remains a ‘tactician-level’ activity that has not risen to the level of a holistic approach to sustainable business growth, nor is it largely embraced by senior executives, particularly at larger enterprises. How can we tackle the challenges of modern Growth Marketing and help the discipline to evolve and mature?

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

DECEMBER 14, 2022

Do you recall t he most business savvy reindeer of all? She needed something, a new, scalable, sustainable way of thinking to help them weather this storm and stay ahead of competition. Yes—but I know that this vision will help guide us through 2023 and beyond!” Once upon a time, there was a marketer named Randolph. Randy said.

Marketing Analytics Tools 130

Marketing Analytics Tools Planning Peer-to-peer Ideal Customer Profiles 130

ANNUITAS

FEBRUARY 28, 2022

Then, deliver content that helps them solve their unique problems. Help buyers along a self-education journey. ABM shouldn’t be about achieving your sales outcome, it should be about helping your accounts reach theirs. A great customer experience happens when your customers know where to go when they need help.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Ad Building 147

ANNUITAS

MARCH 21, 2023

The webinar integration also allows users to automate the follow-up process to keep teams engaged with attendees in a consistent manner, to help accelerate pipeline. It is also easier to now have multiple, separately trained models against key criteria like industries, or analyzing new business leads vs existing customers.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

ANNUITAS

OCTOBER 5, 2023

As generative AI is still a new concept, businesses might not want to automate the follow-up actions derived from AI just yet, nor provide AI with direct access to customers. Providing recommended actions is phase one, and a smart move. Thus, tackling enablement is both adds value and clearly enhances productivity.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

AUGUST 19, 2022

Taking this further, a CGO must be able to examine if the business is capable of delivering on the [customer] need and if not adjust strategies accordingly. This work helps with both customer acquisition and long-term retention.” ” LinkedIn : “[T]he role of Chief Growth Officer has increased by 37%.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

ANNUITAS

MAY 2, 2023

I wanted to get an understanding of their vision and see how the overall portfolio was aligning with its go-to-market tool set to help support a Converged Growth model for enterprise users.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

ANNUITAS

JUNE 17, 2020

We’ve put together 6 tips to aligning your stakeholders before a Demand Marketing Transformation that will help you get closer to that dreamy, aligned state: Change Management is a Process – NOT a Destination: Transformations don’t happen overnight, and neither does getting all of your stakeholders aligned and on board.

Demand 147

Demand Tips Work Management Advertising Agencies 147

ANNUITAS

JANUARY 21, 2020

Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business? Or, like nearly three-quarters of businesses, do you succeed because you have a strong product or service? “More businesses will shift to a customer-led growth mindset in 2020. The numbers don’t lie.

Ideal Customer Profiles 238

Ideal Customer Profiles Demand Generation Agencies Demand Generation Budget Programs 238

ANNUITAS

FEBRUARY 16, 2023

53% of CEOs cite growth as a top business priority, ahead of profitability, customers and product improvements,” notes Vista Equity Partners. Short term ‘dotted lines’ can help create roles and responsibilities aligned with the office of the CGO among existing titles and departments. The CGO must optimize both, end-to-end.

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

ANNUITAS

NOVEMBER 30, 2022

From keeping the business afloat during “unprecedented times” to staring down the barrel of an impending financial downturn (and not to mention layoffs) it has been quite the year for marketers! . Since we’ve already discussed budgets, hiring someone to help lighten the load may not be in your future. But there are options!

Planning 130

Planning Work Management Marketing Management High Quality Lead 130

ANNUITAS

OCTOBER 27, 2023

We also believe the company needs a dose of a Perpetual Growth Engine strategy — i.e., a true methodology — to help guide the connectivity between these elements. Innovation Overview The newly-announced Einstein 1 platform and tools allow for a more seamless integration into the core Salesforce business Cloud.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

ANNUITAS

FEBRUARY 3, 2022

Three main cohorts are leading businesses right now – Baby Boomers, Generation X, and Millennials. Start with customer and prospect interviews to understand not just what matters to them from a business standpoint, but also how they prefer to communicate and which sources of information they’re most likely to interact with.

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Generation Cross-Selling B2B Lead Ranking 182

ANNUITAS

OCTOBER 9, 2023

The company shared how they transformed their business into a subscription model and built a full-journey, multi-channel engagement engine that is driving significant Lift for the company. Director of Revenue Operations at Riverside ; and Lee Zucker, VP Global Sales and Partnerships at Drift.

Marketing Analytics Tools 130

Marketing Analytics Tools CMO Multi-Channel Act-On 130

ANNUITAS

JUNE 10, 2020

Marketing as a business discipline is ever-evolving. But now, business leaders expect marketing to prove its value in a more concrete way: by predictably contributing to sales and revenue lift.” Effective Demand Marketing captures and helps to shape it by operating ‘outside-in.’

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

ANNUITAS

FEBRUARY 24, 2023

I’m excited to introduce a new offering from ANNUITAS — one that is not only timely, but also helps companies address the #1 business challenge that they face today. Helping them to get back to Growth and to scale it strategically.

Planning 130

Planning Paid Search Agency Marketing & Strategy Act-On 130

ANNUITAS

FEBRUARY 25, 2020

Build buyer personas to pinpoint the variety of potential prospects and help curate content to meet various personas’ specifications. Building buyer personas helps businesses deliver the right message to the right person as well as in the right medium. Knowing the context in which a buyer might come to your site is important.

Personalization 147

Personalization Buyer Personas B2B Marketing Management 147

ANNUITAS

NOVEMBER 15, 2021

Now, sales leaders are reevaluating their strategy entirely to determine what has or hasn’t worked to create a go-to-market plan for the future of their business. “At Between self-service information and quick calls between reps and prospects, inside sales helps you focus on the right leads without a long lead time. ? Ease of scale.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

ANNUITAS

NOVEMBER 7, 2018

Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. And more importantly, a disconnect between marketing “success” and business growth. Are you a marketing, sales or business leader interested in participating? Participate in our new study by clicking here.

Demand Generation 127

Demand Generation Studies Demand Generation 127

ANNUITAS

NOVEMBER 16, 2020

Experience: Jennifer has been with ANNUITAS for more than 12 years with a combined total of 28 years in the business. Experience: Michael has been with ANNUITAS for more than four years and helped to create our web center of excellence. Jennifer Harmel , Chief Operating Officer. Expertise: Demand marketing strategy. See Lauren’s posts.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

ANNUITAS

APRIL 20, 2020

It helps connect with customers in their buying process and it helps drive demand. Businesses today spend about a third of their marketing budget on content , but nearly half aren’t measuring the ROI of their content, and even less consider their content performance as “very successful”. Content works.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

ANNUITAS

APRIL 29, 2021

In a strategic demand state , business growth is built around, and is adaptive to, customer critical path. This strategic demand approach ensures companies are able to both improve customer engagement and also deliver lift to pipelines — at the same time. It is not built on interruptive tactics.

Planning 130

Planning Top of Funnel Paid Search Agency Cold Calling 130

ANNUITAS

JUNE 16, 2016

The boundaries were meant to keep us safe, to give us structured responsibilities and to help us learn the ways of respectful communication. We all like boundaries as they help us enable and govern effective relationships, both personal and professional. Commitment to Timeline & Resources-.

Effectiveness 100

Effectiveness Demand Generation Agencies Work Management Marketing Management 100

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Frustrations with Demand Generation.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

ANNUITAS

AUGUST 21, 2023

Often in business the greatest challenge lies in problem definition — i.e., defining the problem you need to solve, instead of just attacking immediate problems. Effective DX helps drive GTM optimization by aligning the two. We see this challenge in the approach many organizations take to optimizing their go-to-market (GTM) programs.

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

ANNUITAS

NOVEMBER 10, 2016

Given R’s amazing potential to increase productivity by reducing the time needed to complete data projects, all businesses in 2016 manipulating data or statistics should leverage R or a similar statistical programming tool. Where R Trounces Excel-. I’m sure that many skeptics will read the above and think “Why should I learn R?

De-duplication 174

De-duplication Statistics Blogger Course 174

ANNUITAS

NOVEMBER 18, 2020

These products were supposedly created to help us be more efficient and to foster a sense of community. I personally remember thinking the business model didn’t make sense, and as a marketer focused on B2B, I struggled to make the connection between the seemingly selfless intent of the platforms and the needs or desires of my clients.

Ethics 130

Ethics Personalization B2B Opt-out 130

ANNUITAS

DECEMBER 11, 2023

In fact in many cases, these random acts of marketing barely cover existing customer churn and leave companies with a flat business, eroding growth. We see three marketplace shifts that will help course-correct AI in go-to-market: The emergence of ‘strategic guardrails’ to guide AI in go-to-market AI isn’t automatic.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

OCTOBER 21, 2014

How do you help your customers? SW: Nudge helps you build a strong network of weak ties. We help our customers by giving them a reason to reach out to weak connections, which is typically where your next opportunity will come from. Business today is all about relationships. Q: What is Nudge Software all about?

Ad Building 100

Ad Building Peer-to-peer Demand Generation Eloqua 100

ANNUITAS

AUGUST 12, 2020

This helps it to transform buyers from lead to revenue. ’ The goal of this step is to rapidly learn everything our client already knows about their business and go-to-market programs. It ties together marketing automation, CRM, and CMS and informs the organizational model required on a marketing and sales level. the waypoints.

Top of Funnel 147

Top of Funnel Planning Demand Marketing Plans 147

ANNUITAS

OCTOBER 11, 2016

Change is a natural occurrence both in our personal lives and in business. In business, when change within an organization occurs, the most successful endeavors are as a result of leadership from the top. However, understanding the critical components for change can help ensure the process is embraced. How did we do that?

Rules 124

Rules Organization Marketing Automation Services Marketing Management 124