Remove help

Act-On

article thumbnail

5 Ways Marketing Leaders Help Sales Expand Pipeline

Act-On

We tapped Jeff Day, SVP of Marketing at Act-On Software, and Kevin Butler, VP of Marketing & Strategy at Goose Digital, to share their favorite strategies marketing leaders can use to help sales build a pipeline in 2024. Capturing this data helps you understand a buyer’s intent and needs from the outset. What is your greatest need?

article thumbnail

The People Factor in Marketing Automation ROI

Act-On

Marketing Automation Returns: The Outcomes No matter the business type or vertical, when marketing automation is done well, it reaches a large percentage of leads and customers who come into contact with the business. And that helps you nurture leads through the funnel faster, potentially shortening the sales cycle.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Email nurture campaigns help you build affinity with both customers and prospects. And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. Of course, this is a quick summary of the process.

article thumbnail

Get Ready for 2024 Email Deliverability Compliance Changes

Act-On

Starting February 2024, email senders will be required to implement the latest authentication standards, including: DMARC (Domain-based Message Authentication, Reporting, and Conformance) DKIM (DomainKeys Identified Mail) SPF (Sender Policy Framework) This new requirement will help ensure that emails are verified and can be trusted by recipients.

article thumbnail

B2B Marketing Department Structure: Finding the Right Approach

Act-On

This all depends on the size of your content budget and team, the volume of content you produce, and the business goals content marketing is meant to achieve. And clearly documenting these roles can also help identify opportunities for sharing resources between teams. And sometimes it lives under Growth.

article thumbnail

Pro Tips: 5 Considerations To Implement Marketing Automation Platforms

Act-On

If your team gets stuck, can they access real-time help? A unified view of data to support business growth. Automatically scores and has segments that lead to help with personalized marketing programs. Collects data and constructs reports that help guide your decision-making and optimize marketing automation success Ready?

article thumbnail

10 Simple SEO Basics for Better Rankings

Act-On

We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action.