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17 Helpful SEO Tools and Tool Reviews


Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. …I can also compare them to other local businesses using the tool.” ” 30 Awesome Free SEO Tools for Small Businesses by Search Decoder Blog. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g.,

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The H.E.L.P. Method For Writing Business Content

It's All About Revenue

Corporate blogging poses a wide spectrum of challenges to address, from editorial priorities all the way to business objectives, and supporting the audiences in between. Content should foster helpfulness and facilitate improvement. ” Method for blogging , and any business writing: Ask yourself: Is this content… Helpful ? Everybody wins. Engaging ?

11 Helpful Resources for Improving Your Business Skills


Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Business" is quite a versatile topic with many components. Here are 11 of the best resources out there to help you become more business-savvy.

How Does Content Marketing Help with SEO?


There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. What is the difference?

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do.  At the core of the problem is the simple fact that marketers are having a hard time getting what makes buyers happy and satisfied. Trying To Connect On An Impersonal “Business-Speak” Level Does Not Work. coaching by Gilbert Bages.

5 Reasons Mastering Marketing Attribution Helps You Become A Better Business Leader


And we’ve yet to read a business maxim that includes mention of marketing attribution. Business maxims and proverbs are memorable because they are short and, sometimes, profound. So we found five “Harvard Business Review” worthy business maxims about becoming a better leader. As a marketer, today's communications need to be about marketing's business value.

Metrics to Help You Track Brand, Demand, and Expand


Marketing agency nDash wrote a funny blog post noting how Benjamin Franklin used content to grow his personal and business brands: “Benjamin Franklin could be seen as one of the founding fathers of content marketing. His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business.

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4 Helpful Tools for Organizing Your Social Media Calendar


In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. Let’s face it: We’re all busy. And when we’re busy and don’t have a plan in place for the tasks we have to get done, things inevitably slip through the cracks. Calendars can help you track performance and plan for future posts.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

6 Time-Saving Business Tools to Help You Get Organized

Vertical Response

Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time. Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet. 1. If you need to collaborate with others or manage other users you can sign up for a Premium or Business account. 4.

How Email Marketing Helps Your Small Business [GUIDE]

Vertical Response

If you’re wondering how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. Like any smart business owner, you want to know the benefits of email marketing. With her help, we’ve outlined five ways that email marketing can help your business. 1. Not bad, right? Newsletter.

4 Uncommon Ways to Help New Customers Discover Your Business

Vertical Response

A growing customer base is critical to any thriving business. In a challenging and oversaturated marketplace, this presents businesses of any size willing to take a risk and think unconventionally with a prime opportunity to draw in new customers. Here are four uncommon ways to help new customers discover your business: 1. Create unique content that truly adds value.


How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

Salespeople are commonly sent to events with no technology to help them keep track of conversations or let them know which of their contacts are there.”. The most surprising part of the report is that almost 20 percent of businesses aren’t sure of the ROI on their event spend. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS? DID ANY OF THE SURVEY RESULTS TAKE YOU BY SURPRISE?

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Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

All of these trends support the idea of a “ Content Shock ” that is coming — if it isn’t here already — for many businesses. Businesses who just pump out more content — even “better” content — are engaging in a strategy that is becoming increasingly difficult because the cost to succeed is going up, up, up. Media is media.

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. What are the business and. my business deliver upon them? B2B Marketing.

Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%


To help it stand out from all the other marketing conferences that promise to be exciting and different, Influitive created a series of videos about Buck, a wacky camp counselor character. Marketo also invests heavily in its annual industry conference, the Marketing Nation Summit, and personalized video helped draw more people to its 2016 event. Personalized video is an amazing – and effective – tool for helping today’s marketers make sure their messages stand out, get noticed and ultimately produce results.”. Influitive. open rate, 0.7% click-through rate and 4.5% Marketo.

Socialize your videos for business development


It feels forced, message-y, and sales-y; kind of like commercials on TV. H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Sharing their insights in bite-size videos can help satisfy buyers’ cravings and extend your brand almost indefinitely. Video Content for Business Development is Just a Video.

How ABM Is Helping Spiceworks Grow the Business


But I don’t know if it’s a revolutionary approach to business. Instead, the company is a great example of a business that has thought hard about the best way Account-Based Marketing can be incorporated into an overall marketing strategy. Like many businesses with an enterprise marketing and sales model, a subset of customers represented a large share of revenue. writing?

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

It is not only the volume of data changing the business landscape, however—the velocity and variety of data is also increasing at a breathtaking rate. What it gained was business critical insight into “when to call a consumer, which product to pitch and which salesperson is best suited to close the sale. How to use Big Data to help sales. Marketing analytics is the answer.

Tools that help monitor and measure social traffic


Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. You should choose the tools that help you become the most effective with your social media marketing and press relations.

InfusionSoft ICON: Contined Focus on Helping Small Business

Customer Experience Matrix

The point was well taken and crystallized my feeling about InfusionSoft itself: the company is expanding successfully at a breakneck pace – better 50 percent per year -- but has remained so consistently focused on its goal of helping small business that it looks like little is happening. InfusionSoft managers’ relentless repetition of the corporate slogans is part of a very conscious strategy to build a culture that will help the company grow successfully. infusionsoft small business marketing software But this is a marketing technology blog, not a theater review.

Help. I’m enslaved by my smartphone.

grow - Practical Marketing Solutions

While I see the potential problems we’re creating with handheld and wearable technologies they have, without a doubt, also made me  feel smarter. I owe my business and livelihood to technology, including mobile phones. The post Help. I’m enslaved by my smartphone. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B.

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How Engaging Content Helps You Improve Your Search Rankings


This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Fortunately for us, Google publishes  Webmaster Guidelines   to help website owners, developers, and search engine optimization (SEO) specialists better understand its needs and preferences. How Google Interprets Helpfulness. How Google Works.

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Lead generating machine: is your website actively helping your business grow?


If you’re not already using a CRM, it’s a good idea to choose one that integrates with as many of your systems and tools as possible, including your website. A CRM with web forms can help automate your lead management process. The post Lead generating machine: is your website actively helping your business grow? But not just any landing page design will get the job done.

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it. Content Marketing is still relatively new to many of us and we’re here to help.

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

Our client’s overall business had barely changed. Did the trajectory of your business change? If you can’t prove a relationship between marketing and business success, don’t expect a high-five from the CEO and a big bonus. What’s important is to look at the metrics for the entire business, not only a marketing-attributed view. We were thrilled.

101 Marketing Ideas to Help You Generate More Business [Free Ebook]


However, there are tons of creative ways to generate more business for your company without overhauling your entire marketing strategy. That's why we combined brainpower with Square to bring you a list of 101 Marketing Ideas to Generate More Business. Different things to test out for your business to see what works. Inbound Marketing Business Daily PromoWhat's inside?

Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

Does every business need content marketing? He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. Most of my career has been spent in businesses that actually made stuff in big old plants, so this is familiar territory. Business is hard. By Mark Schaefer. Of course not.

The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful

B2B Marketing Unplugged

If you don’t know the Win-Loss, it’s the document your friends in sales create each month or, sometimes, each quarter that lists all the business they’ve won, lost or are waiting to hear about. Now that’s all fine and dandy but really doesn’t help us down in the pit mines of marketing. You might understand a little bit about why you lose business. Why did you win the business?

5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]


As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly. Check out the infographic below from Eliv8 for five email drip campaign ideas that'll help you increase engagement and sales. Why is e mail is the most powerful channel for lead nurturing? Share with us in the comments.

6 Critical steps to help fight for your online privacy

grow - Practical Marketing Solutions

This helps to reduce the chance that your residential address will appear publicly on directory sites like Whitepages, Superpages, AnyWho, etc. There are more benefits to registering your domain privately , as well, including spam prevention and greater control over your business information. 6. By Kerry Gorgone, {grow} Contributing Columnist. Used Klout before? But here’s the thing.

6 Must-Have Types of Customer Help Content

Vertical Response

Helpful content is, of course, an important part of marketing your business. Customer help content may be something you’ve thought about, and maybe even created some. But it’s also likely the task of creating help content gets pushed down the to-do list when more pressing things come up. And, help content can lighten the load on your customer support team.

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Small Business Marketing Optimization Tips for 2016


The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management. Social media.

5 Proven tips to help with your blogging confidence

grow - Practical Marketing Solutions

The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It’s fun, entertaining, and an educational look at blogging confidence. Thanks!

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16 Enigmatic Business Blogging and Other Marketing Stats


This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? One may have thought this question was answered years ago by Milan Kundera who famously said , “Business has only two functions – marketing and innovation.”.

Help me solve marketing’s biggest mystery

grow - Practical Marketing Solutions

Obviously the creativity, technology and business case are there. So help me out here. The post Help me solve marketing’s biggest mystery appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Obviously the creativity, technology and business case are there. So help me out here. And the results? The campaign was brilliant.

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How Content Marketing Can Help Ensure Customer Retention

B2B Marketing Insider

Having a balanced business model is the end all be all for every company. strong sales team doesn't do any good if your business can't retain its customers. The post How Content Marketing Can Help Ensure Customer Retention appeared first on Marketing Insider Group. Content Marketing

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The Cost of Poor Data: How Marketing Automation Can Help

B2B Lead Blog

While many businesses are aware of the financial benefits that big data analysis can have for their business, fewer realize just how expensive poor data can be. Poor data can negatively impact the marketing campaign, the view of the customer, the hiring process, and more, all of which impact the profit potential of the business. […].

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How to Work Faster in Excel: 6 Helpful Tips & Features


Today, in the spirit of exploration, we’ll dive into six of these little-known Excel features to explore some of the most helpful -- but least-used capabilities -- of our favorite spreadsheet program. These tips and features are designed to help you work faster and smarter. Trouble is, they don’t help us much if we want to quickly look at trends over time. or here.).