Salesforce Marketing Cloud

MARCH 9, 2022

This is particularly true for our public sector partners who continue to deliver essential services to keep our government running. As a former executive in the federal government, my career focused on modernizing the government’s legacy IT by pushing for secure, modern technologies like cloud computing.

Work Management 96

Work Management Ad Agencies Digital Transformation Validation 96

Hinge Marketing

FEBRUARY 25, 2022

Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Hinge Marketing

DECEMBER 3, 2020

The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Focused on Government Contracting. Why This Study Is Needed. Chaotic times.

Word of Mouth 93

Word of Mouth Conference Studies Sample 93

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects. Fortunately, employee advocacy can rectify the situation, providing a human touch to your brand.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Hinge Marketing

MARCH 8, 2021

As a result of all this turbulence, most Government Contracting (GovCon) firms took a financial hit to their business (53%). In the GovCon industry breakout report, 85 government contractors with a combined revenue of over $90 billion and more than 150 thousand employees are analyzed. What are they doing differently?

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

Salesforce Marketing Cloud

MARCH 21, 2022

These platforms have created a remarkable interconnectedness with most digital services and functions people experience each day. This shift in consumer-focused application experiences is rapidly driving new expectations with government technology. Notably, trust in government increases when digital experiences meet their expectations.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). emphasis mine ].

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Salesforce Marketing Cloud

JULY 18, 2023

The AI boom is here , which means it’s time to see how AI in government can make things run smoother for both organizations and constituents. Public agencies have an opportunity to create awareness around the importance of AI in government. A SAS survey of decision makers from major U.S.

Paid Search Agency 52

Paid Search Agency Enterprise Management Work Management Digital Transformation 52

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services. Conduct a Market Analysis.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. And here’s the hard truth: Even businesses with high-quality data can still lose ground if that critical information is stuck in silos.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Webbiquity

JULY 1, 2021

Obtaining small business funding with traditional lenders is generally not a walk in the park. Nevertheless, a lack of traditional financing options doesn’t mean you should give up on your dreams of starting and owning your own small business. Here’s a look at seven non-traditional ways to finance your small business.

Small Business Marketing 179

Small Business Marketing Peer-to-peer P2P Business 179

Aberdeen

AUGUST 11, 2020

A comprehensive data integration strategy complete with strong governance and oversight is more important than ever — especially in times of uncertainty. Business environments need to be prepared for rapid changes, which is only possible when decision-makers have high-quality data readily available. Want to learn more?

High Quality Lead 90

High Quality Lead Efficiency Positioning Organization 90

Hinge Marketing

FEBRUARY 8, 2017

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. Now, in this report, the results include 445 firms and they all provide services to the government in some way, shape or form.

Marketing Management 48

Marketing Management Research Service Case Studies 48

Marketing Insider Group

MARCH 9, 2023

Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. Many of these global firms specialize in certain industries or processes, while others will tackle any kind of business challenge. You’ll find these firms quoted often in the press.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join Enterprise Lite to work with all of these Business Continuity influencers! Brian Reid Score: 68.81 26 Karen Hardy, Ed.D

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Buzz Marketing for Technology

AUGUST 15, 2016

Recently I had the pleasure to chat with Alex Tapscott, founder and CEO of Northwest Passage Ventures and coauthor—with his dad, the famed business theorist Don Tapscott— of the new book, “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World,” just published by Penguin’s Portfolio imprint.

Validation 100

Validation Lead Scoring Lead Ranking Order 100

Salesforce Marketing Cloud

DECEMBER 18, 2023

Think about what could happen if you don’t have a good handle on your field service assets. Enter asset service management, the process of effectively managing and maintaining physical assets in field service. Get the free report What is asset service management? Get the free report What is asset service management?

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

Martech

JULY 31, 2023

shut down in response to COVID-19, many government agencies were overwhelmed by requests for help and information. In business terms, this was a customer service crisis — and customer service is integral to customer experience. Business email address Subscribe Processing. When the U.S. practically overnight.

Work Management 92

Work Management Marketing Management Service Marketing AI 92

Hinge Marketing

MAY 7, 2020

There are a number of marketing techniques a government contracting firm can choose to prioritize, but often the question is, “Where do I start?” High Growth Study 2020: US Government Contractor Edition Executive Summary. Changes in how buyers buy services. A shortage of top talent. Increased competition from larger competitors.

Marketing Strategy 74

Marketing Strategy Marketing & Strategy Peer-to-peer Work Management 74

Hinge Marketing

APRIL 30, 2020

Even in the days preceding Covid-19 and the new business environment this pandemic has created, we’ve been studying the behavior of an elite group of professional services firms that have managed normal marketplace ebb and flow and achieving high growth – to the tune of 20%+ annual growth for 3 consecutive years or more.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 118

Marketing AI Lead Ranking Work Management Lead Scoring 118

Zoominfo

JANUARY 21, 2021

That conclusion comes from a new ZoomInfo analysis of business projects related to the California Consumer Protection Act (CCPA) , which gives consumers who live in the state the right to know what information about them businesses collect and use. Therefore, it is important for businesses to get ahead of potential CCPA problems.

Zoominfo 173

Zoominfo Business Privacy Work Management 173

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 104

Business Analysis Work Management Forecasting 104

Hinge Marketing

SEPTEMBER 14, 2022

What are their key business challenges? One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain. Government Contractors. No matter where your firm ended up, you need to prepare for the next two years.

Research 114

Research Service Budget Programs Social Media 114

Vision Edge Marketing

MAY 11, 2021

Every month or quarter, leaders in most organizations report on the state of business performance. Best-in-class leaders focus on what’s happening both, inside and outside, of their company, to strengthen business performance. Four Focal Points of Business Performance Improve Competitiveness and Customer-Centricity. Market Data.

Business 241

Business B2B Thought Leadership Allocation Thought Leadership 241

Tony Zambito

JANUARY 3, 2022

We will see infrastructure gaps affecting such systems as: City and county government services. Healthcare systems, networks, and services. Utility services. What does this mean for business and commerce? This will be a year of reckoning for many businesses as well as government services.

Education 212

Education Tactics B2B Service 212

Marketing Insider Group

JANUARY 4, 2021

It was near the end of a long and successful run working for SAP Digital Business Services Marketing, focused upon the art and science of marketing analytics with a bit of thought leadership mixed in. Our most recent Dresner Advisory Services Luncheon Learning monthly webinar was focused upon data science.

Work Management 363

Work Management Marketing Management Analytics Webinar Metrics 363

Hinge Marketing

SEPTEMBER 27, 2017

Become seen as a credible player in the ever-changing landscape of selling to the federal government. Here are some SEO tips for the Government Contractor. Hi, I’m Liz Harr, and in today’s post, I’m going to be sharing some ideas around SEO for the government contractor. Transcription.

SEO 74

SEO Video Marketing Thought Leadership Keywords 74

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include?

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

Buzz Marketing for Technology

MAY 11, 2017

At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings. Business users in organizations are governed by entirely different imperatives than IT teams are.

Digital Transformation 188

Digital Transformation ROMI Business Barriers 188

Hinge Marketing

MARCH 20, 2018

Now in its third year, Hinge’s High Growth Study surveyed more than 1,000 professional services firms in industries that include accounting, architecture, construction, consulting, engineering, finance, legal, and technology. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. in 2016 to 9.1%

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Outgrow

FEBRUARY 13, 2023

Navigating and evolving the relationship between tech and governance 3. Data governance challenges in the next years About our host: Johan Lievens is the podcasting host at Outgrow.co She works with the Edgelands Institute, focusing on information governance in cities with an emphasis on security and surveillance.

Work Management 52

Work Management Planning Paid Search Agency Marketing Management 52

Salesforce Marketing Cloud

MARCH 2, 2022

Not only are growing businesses the foundation of our economy, they’re also the very core of our society. The past few years have been filled with ups and downs, leaving many of these businesses faced with uncertainty. Get insight from 2500+ small and medium businesses worldwide. Read the report. food pickup/delivery).

Small Business Marketing 98

Small Business Marketing Statistics SMB Business 98

Salesforce Marketing Cloud

FEBRUARY 23, 2022

Service companies have been wracked by change over the past couple years. The ability to manage sweeping change has never been more crucial and businesses are becoming more proactive on this front. And why is it so important to service? Getting change management right is hard work, even for well-heeled service organizations.

Enterprise Management 98

Enterprise Management Work Management Service Burn Rate 98

Biznology

FEBRUARY 15, 2019

It is difficult to convince a prospective customer that your goods or service are going to be a pleasure to use if they have to wade through a swamp of abandoned, fake, or just bad online assets to get there. I recommend though, that at least once, someone with significant knowledge of the business do this manually. Like this post?

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Hinge Marketing

OCTOBER 5, 2020

Buyers need to know how to assess products, services and providers in today’s environment. That’s why we are pleased to announce the 3rd edition of our pioneering study of professional services buyers and sellers. Our most recent study details the perspectives of over 1,900 buyers and over 1,600 sellers of professional services.

Service 115

Service Loyalty Lead Ranking Studies 115

Contently

JANUARY 11, 2023

Tech innovations and business growth goals have driven marketers to engage more often over more channels, resulting in digital overwhelm. Data tells you what your customer wants and needs and how you can help (at least for the problems your business can solve). Consumers can’t leave the house without seeing an ad. Easy, right?

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177