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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

Yet, you're still struggling to rank on Google. While your website is vital to your SEO strategy, there are additional actions to take outside of your website that will help you rank. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. What's the other half?

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Organizational Business Listings. As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Contributed Community Activity.

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You’re doing SEO wrong: it’s all about authority

Biznology

Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results.

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Ultimate Guide and Review of Ahrefs for 2023

seo.co

Ahrefs is a great tool for SEO professionals. However, there are many other tools in the search engine optimization industry that do essentially the same thing as Ahrefs, and sometimes they’re better suited to your individual needs. In brief, here are some basic pros and cons of using Ahrefs, as compared to other marketing tools.

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Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. Having said that, there are still a lot of smart yet pocket-friendly SEO tips that businesses can implement on a shoestring budget. b) Download the Google Chrome PR plugin.

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13 SEO Tricks, Treats, and Frights of 2017

KoMarketing Associates

The above email excerpt shows that hackers have taken a new approach to their efforts to extort money from businesses. Luckily, John Mueller confirmed via Twitter that it’s just a scare tactic and Google is equipped to handle. Google released the real-time Penguin 4.0 TREAT: Google Answer Box. Google Alerts.

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