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Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. Instead of creating content that will help educate the web visitor or motivate them to follow the sales funnel, content is created more like a personal blog or is purely promotional.

SEO 229
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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

SEM 40
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An Introduction to Black Hat SEO

Hubspot

Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. The dark art of black hat SEO is the wrong way. Sneaky Redirects.

SEO 74
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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. Anchor text helps search engines understand what the destination page is about; it describes what you will see if you click through. 40 SEO Terms You Must Know!

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Glossary: 24 SEO Terms Marketers Should Know

Hubspot

This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites. Collecting contact information helps you follow up with these leads. Submitting your site to a directory gives you more than just an inbound link - it helps people find you.

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MarTech: Top 100 Influencers and Brands

Onalytica B2B

Adoption among enterprise-class organizations is high, but market penetration among all businesses remains low. Programmatic Ads: PPC manager? “There’s nothing more transformational to the business bottomline than an engineer who can sell. 2017 will see some exciting new content types and channels come to the fore.