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Google “mobilegeddon” starts today — are you prepared?


You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update: Are you ready for Mobilegeddon?

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Essential SEO advice directly from Google


This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog  way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity.

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Google is a lying liar that lies


The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart. And Google acts pretty dumb. Do it! Do it!

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How to Use Google Plus for Personal Branding and Establishing Author Rank

WindMill Networking

Are you taking advantage of the unprecedented opportunities Google Plus gives businesses and professionals? Take our Google Plus contributor, Mark Traphagen , for example. explain to them that it’s actually the best reason to get active on Google+! It is true, though, that Google+ is still small compared to social media leviathans like Facebook and Twitter.

Google’s Angry Birds

Marketing Action

Google’s announcement of their new search algorithm, Hummingbird , has certainly received a lot of attention from the press, both in the SEO industry and in the general business press. This chart is MozCast ’s “weather report;” it shows turbulence in the Google algorithm over time. The hotter and stormier the weather, the more Google’s rankings change.

5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users. What percentage of PageRank is lost with a 301 redirect?

How to Build Search Engine Ranking Power with a Google Plus Brand Page

WindMill Networking

” With G+ brand pages, Google is practically giving you the search engine fish pond. Unlike some of Google’s previous toe-dippings into social media (Buzz, Wave), G+ is not a bolt-on. It is designed to be fully-integrated into all thing Google. Web pages recommended by your network on Google+ were raised to the valuable front page of Google search results.

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” In this case, that limited real estate is like Google’s ads, the difference being that the ads aren’t guaranteed to replenish your comfort and energy. Oh yeah.


SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

2 Steps Anyone Can Do" alt=" SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do" />. Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself. Without being a geek, you can take care of a few key elements of SEO basics to help prospects and clients find you online.

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. Having said that, there are still a lot of smart yet pocket-friendly SEO tips that businesses can implement on a shoestring budget. Here are 4 top SEO tips for small businesses on a shoestring budget: Contribute to High Authority Blogs in Your Niche.

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. We’re here to help! PageRank (Normalised). 1. PageRank (Normalised). 1. Business Wire. Business 2 Community. Help A Reporter Out. Public relations is not what it used to be. We live in a connected, mobile first world which moves faster than ever. Twitter Handle.

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The Top 200 Content Marketing Brands And Influencers

B2B Marketing Insider

Which could be helpful when thinking about what events, publications and partnerships any of us might be considering. PageRank (Normalised). 1. PageRank (Normalised). 1. Yahoo Small Business. Social Business. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates.

Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)


The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there.I ”). Far from it.

7 Breaking SEO News Updates that Will Take Your Business to New Heights


The experts at Moz report that Google typically updates their algorithm between 500-600 times each year ! To help you stay informed about the ever-changing inbound marketing landscape, here are 7 pieces of critically-important SEO news: 1. Google is Tough on Repeat Offenders. One of the most fascinating and little-known areas of SEO news is Google penalties.

How to Nimbly Adapt Content Strategy to Google’s Upcoming Changes


Did you know Google’s search algorithm changes 500 or 600 times a year? Back in February 2011, Google introduced their Panda update, which affected around 23% of websites, devastated a number of small businesses, and changed the fact of SEO as we know it. The following tactics can help Google’s perception of your company and website: 1. 4.Invest in Quality.

The 12 Best Competitive Intelligence and Benchmarking Tools


As will be the case for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 400,000. Google Review Count: 180,000. Google Review Count: 65,900. Google Review Count: 62,000. 10) SpyOnWeb.

Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More


Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Businesses with different domains for multiple countries can use a few different structures for those sites. Google: Why It Is So Hard To Confirm All Algorithm Updates”. link]. link]. link]. link]. link].

11 Smart Content Marketing Tools for Every Budget

Vertical Response

But how can you juggle running your business and creating and sharing useful content? There are plenty of free and low cost tools out there to help you not only manage, but succeed. Search and follow topics that relate to your business, and discover what people are asking; You can then create content around these topics. Good news! Get Ideas. Cost: Free. Cost: Free. Cost: Free.

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IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

“IoT has the potential to transform multiple industries so warrants the description as the next Industrial Revolution – Whilst technology’s such as cloud, analytics and security are fundamental aspects of a good IoT implementation, it’s more about the changes in business model that IoT offers many businesses to create new service models and profit streams.

Is Author Rank Really Relevant?


By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page.

Nofollow Tags: What They Are and Why They Matter


Circa 2005, search engines and businesses were dealing with many consistent spam issues. Some of those included: The World Wide Web was to some extent a link-buying economy; some companies’ entire business models were based on paid links that could give them the rankings they wanted. Google’s Matt Cutts and Jason Shellen (Blogger, Google Reader, Brizzly, et al.)

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A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” We’ve got a helpful Beginner’s Guide to SEO here.

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21 Decoded SEO Terms Everyone Should Know

Vertical Response

Having a description of the image will help spiders and bots identify the image. If someone links to your site with specific anchor text, it helps search engines know what your site is about. Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. These tools can help take the guesswork out of writing meta descriptions.

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Edtech and Elearning: Top 100 Influencers and Brands

Onalytica B2B

Institutions are behaving more like brands , looking to spur innovation in the same way that businesses can, utilising entrepreneurial and startup practices to improve learning. Podcasts, videos and online textbooks help facilitate this model. PageRank (Normalised). 1. PageRank (Normalised). 1. Google For Education. WHAT ARE THE EXPERTS SAYING? Twitter Handle.

6 Hot Tips & Tools to Optimize Your Content

Vertical Response

As a business owner, you’re doing all the right things; sending emails with good content to your customers, posting on social networks like Facebook, Twitter and Pinterest. Those are all great tactics for creating and sharing content about your business. But how do you ensure that your efforts result in people finding your content and ultimately your business? Keywords. Scribe.


Fathom SEO Pulse #57: Super Bowl Search Winners, 302 Redirects & More


Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Site Quality: Google’s Major Ranking Signal Explained. There are many ranking factors in the Google Algorithm but there is one factor that it much more vague than the others and that is the “site quality” factor.

Best SEO Guides, Tips and Resources of 2010


How does the introduction of Google Instant change SEO tactics? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. The dangers of ranking No. 1 on Google by iMediaConnection. ** 5 Stars. The Business Of Burying Internet Search Results by NPR. Twitter & Facebook links affect SEO on Google and Bing by Web SEO Analytics.

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Fathom SEO Pulse #50: Optimizing for the Future of SEO & More


Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Large Influx This Week of Google Manual Actions?”. Google has been dishing out an “unusually large” number of manual actions over the last few weeks. link]. link]. link]. link].

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). These scores help evaluate future link opportunities and prioritize strategies. Google+ specific metrics (number of included circles, interactions). Domain Age/History.

The Six Signs of an Authoritative Blog

grow - Practical Marketing Solutions

Identifying authoritative bloggers may be an essential way to grow your audience and promote your business. understand what ‘unnatural link warnings’ from Google mean and how one single update can send an entire website or blog straight to hell, while jeopardizing the sheer existence of your online business too. handsome Google PR indicates good search engine authority.

11 Safeguards to Prevent Business Blogging Embarrassment


It's well researched, it will help your audience, and the tone is spot on. Find opportunities throughout your post to link to other content, whether from you or external sources, that is helpful to the reader. You're (probably) not business blogging just for fun. Tags help crawlers know what your post is about, but they also help readers find the content they're interested in.

Edtech and Elearning 2016: Top 200 Influencers and Brands

Onalytica B2B

Blending the classroom effectively for maximum effectiveness is the pursuit of effective teachers everywhere and Twitter is our tool that helps us educator ourselves on how to do that.” ” Jaime Casap  –  Google Education Evangelist. In addition, any tool or solution that can help teachers save time during their busy day should be a top priority for our industry.

Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

What were once standalone websites and online chat services; are now advertising spaces and business opportunities. Facebook, originally created for a group of individuals at Harvard University, quickly became a worldwide phenomenon and 100,000 companies had set up a group on the site by 2007– three years after its launch – to promote their business and attract new customers.

Algorithm Updates: Common Questions & What You Should Know

KoMarketing Associates

When a major algorithm update happens like it did May 20th , it’s always interesting to see reactions from both the search community, affected businesses , and the media. However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. Not technically.