Google “mobilegeddon” starts today — are you prepared?
APRIL 21, 2015
You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update: Are you ready for Mobilegeddon?
Essential SEO advice directly from Google
APRIL 14, 2015
This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity.
Google is a lying liar that lies
SEPTEMBER 2, 2014
The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart. And Google acts pretty dumb. Do it! Do it!
How to Use Google Plus for Personal Branding and Establishing Author Rank
NOVEMBER 29, 2012
Are you taking advantage of the unprecedented opportunities Google Plus gives businesses and professionals? Take our Google Plus contributor, Mark Traphagen , for example. explain to them that it’s actually the best reason to get active on Google+! It is true, though, that Google+ is still small compared to social media leviathans like Facebook and Twitter.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!
How (and Why) to Map Your Company’s Digital Landscape
MARCH 30, 2012
With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. This analysis will help you understand: • Where your prospective buyers are congregating in social media, and what they are talking about. Facebook / LinkedIn / Google Plus metrics (i.e.
Google’s Angry Birds
OCTOBER 7, 2013
Google’s announcement of their new search algorithm, Hummingbird , has certainly received a lot of attention from the press, both in the SEO industry and in the general business press. This chart is MozCast ’s “weather report;” it shows turbulence in the Google algorithm over time. The hotter and stormier the weather, the more Google’s rankings change.
Google Authorship: Are Top Social Media Influencers Using It?
NOVEMBER 30, 2012
Google Author Rich Snippet Search Result. As excited as I have been about the rise of Google Plus, I’ve been even more pumped about a Google feature intimately tied in to Google’s social network: Google Authorship. Authorship was rolled out about the same time as Google+ last year. Why Low Adoption of Google Authorship? future.
5 Must-Watch Google Webmaster Videos for the B2B Marketer
NOVEMBER 15, 2013
Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users. What percentage of PageRank is lost with a 301 redirect?
Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?
FEBRUARY 24, 2016
As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” In this case, that limited real estate is like Google’s ads, the difference being that the ads aren’t guaranteed to replenish your comfort and energy. Oh yeah.
How to Build Search Engine Ranking Power with a Google Plus Brand Page
JUNE 27, 2012
” With G+ brand pages, Google is practically giving you the search engine fish pond. Unlike some of Google’s previous toe-dippings into social media (Buzz, Wave), G+ is not a bolt-on. It is designed to be fully-integrated into all thing Google. Web pages recommended by your network on Google+ were raised to the valuable front page of Google search results.
SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do
Writing on the Web
AUGUST 15, 2012
2 Steps Anyone Can Do" alt=" SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do" />. Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself. Without being a geek, you can take care of a few key elements of SEO basics to help prospects and clients find you online.
Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget
Writing on the Web
JUNE 19, 2013
Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. Having said that, there are still a lot of smart yet pocket-friendly SEO tips that businesses can implement on a shoestring budget. Here are 4 top SEO tips for small businesses on a shoestring budget: Contribute to High Authority Blogs in Your Niche.
The Top 200 Content Marketing Brands And Influencers
B2B Marketing Insider
NOVEMBER 17, 2014
Which could be helpful when thinking about what events, publications and partnerships any of us might be considering. PageRank (Normalised). 1. PageRank (Normalised). 1. Yahoo Small Business. Social Business. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.
PR 2015: Top 100 Influencers & Brands
JULY 8, 2015
Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. We’re here to help! PageRank (Normalised). 1. PageRank (Normalised). 1. Business Wire. Business 2 Community. Help A Reporter Out. Public relations is not what it used to be. We live in a connected, mobile first world which moves faster than ever. Twitter Handle.
Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)
JANUARY 22, 2014
The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there.I ”). Far from it.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
As will be the case for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 400,000. Google Review Count: 180,000. Google Review Count: 65,900. Google Review Count: 62,000. 10) SpyOnWeb.
How to Nimbly Adapt Content Strategy to Google’s Upcoming Changes
JUNE 12, 2013
Did you know Google’s search algorithm changes 500 or 600 times a year? Back in February 2011, Google introduced their Panda update, which affected around 23% of websites, devastated a number of small businesses, and changed the fact of SEO as we know it. The following tactics can help Google’s perception of your company and website: 1. 4.Invest in Quality.
7 Breaking SEO News Updates that Will Take Your Business to New Heights
DECEMBER 12, 2013
The experts at Moz report that Google typically updates their algorithm between 500-600 times each year ! To help you stay informed about the ever-changing inbound marketing landscape, here are 7 pieces of critically-important SEO news: 1. Google is Tough on Repeat Offenders. One of the most fascinating and little-known areas of SEO news is Google penalties.
Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More
JANUARY 28, 2016
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Businesses with different domains for multiple countries can use a few different structures for those sites. Google: Why It Is So Hard To Confirm All Algorithm Updates”. link]. link]. link]. link]. link].
Nofollow Tags: What They Are and Why They Matter
FEBRUARY 19, 2016
Circa 2005, search engines and businesses were dealing with many consistent spam issues. Some of those included: The World Wide Web was to some extent a link-buying economy; some companies’ entire business models were based on paid links that could give them the rankings they wanted. Google’s Matt Cutts and Jason Shellen (Blogger, Google Reader, Brizzly, et al.)
IoT 2016: Top 100 Influencers and Brands
FEBRUARY 17, 2016
“IoT has the potential to transform multiple industries so warrants the description as the next Industrial Revolution – Whilst technology’s such as cloud, analytics and security are fundamental aspects of a good IoT implementation, it’s more about the changes in business model that IoT offers many businesses to create new service models and profit streams.
11 Smart Content Marketing Tools for Every Budget
AUGUST 16, 2013
But how can you juggle running your business and creating and sharing useful content? There are plenty of free and low cost tools out there to help you not only manage, but succeed. Search and follow topics that relate to your business, and discover what people are asking; You can then create content around these topics. Good news! Get Ideas. Cost: Free. Cost: Free. Cost: Free.
Is Author Rank Really Relevant?
JULY 18, 2014
By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” We’ve got a helpful Beginner’s Guide to SEO here.
Edtech and Elearning: Top 100 Influencers and Brands
AUGUST 26, 2015
Institutions are behaving more like brands , looking to spur innovation in the same way that businesses can, utilising entrepreneurial and startup practices to improve learning. Podcasts, videos and online textbooks help facilitate this model. PageRank (Normalised). 1. PageRank (Normalised). 1. Google For Education. WHAT ARE THE EXPERTS SAYING? Twitter Handle.
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
Having a description of the image will help spiders and bots identify the image. If someone links to your site with specific anchor text, it helps search engines know what your site is about. Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. These tools can help take the guesswork out of writing meta descriptions.
6 Hot Tips & Tools to Optimize Your Content
AUGUST 30, 2013
As a business owner, you’re doing all the right things; sending emails with good content to your customers, posting on social networks like Facebook, Twitter and Pinterest. Those are all great tactics for creating and sharing content about your business. But how do you ensure that your efforts result in people finding your content and ultimately your business? Keywords. Scribe.
Fathom SEO Pulse #57: Super Bowl Search Winners, 302 Redirects & More
FEBRUARY 11, 2016
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Site Quality: Google’s Major Ranking Signal Explained. There are many ranking factors in the Google Algorithm but there is one factor that it much more vague than the others and that is the “site quality” factor.
Fathom SEO Pulse #50: Optimizing for the Future of SEO & More
DECEMBER 17, 2015
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Large Influx This Week of Google Manual Actions?”. Google has been dishing out an “unusually large” number of manual actions over the last few weeks. link]. link]. link]. link].
Edtech and Elearning 2016: Top 200 Influencers and Brands
MAY 26, 2016
Blending the classroom effectively for maximum effectiveness is the pursuit of effective teachers everywhere and Twitter is our tool that helps us educator ourselves on how to do that.” ” Jaime Casap – Google Education Evangelist. In addition, any tool or solution that can help teachers save time during their busy day should be a top priority for our industry.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
How does the introduction of Google Instant change SEO tactics? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. The dangers of ranking No. 1 on Google by iMediaConnection. ** 5 Stars. The Business Of Burying Internet Search Results by NPR. Twitter & Facebook links affect SEO on Google and Bing by Web SEO Analytics.
Defining Link Metrics that Impact SEO Link Building Development
APRIL 30, 2012
Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). These scores help evaluate future link opportunities and prioritize strategies. Google+ specific metrics (number of included circles, interactions). Domain Age/History.
The Six Signs of an Authoritative Blog
grow - Practical Marketing Solutions
JANUARY 23, 2013
Identifying authoritative bloggers may be an essential way to grow your audience and promote your business. understand what ‘unnatural link warnings’ from Google mean and how one single update can send an entire website or blog straight to hell, while jeopardizing the sheer existence of your online business too. handsome Google PR indicates good search engine authority.
11 Safeguards to Prevent Business Blogging Embarrassment
NOVEMBER 23, 2011
It's well researched, it will help your audience, and the tone is spot on. Find opportunities throughout your post to link to other content, whether from you or external sources, that is helpful to the reader. You're (probably) not business blogging just for fun. Tags help crawlers know what your post is about, but they also help readers find the content they're interested in.
Social Media Marketing: Top 100 Influencers and Brands
SEPTEMBER 16, 2015
What were once standalone websites and online chat services; are now advertising spaces and business opportunities. Facebook, originally created for a group of individuals at Harvard University, quickly became a worldwide phenomenon and 100,000 companies had set up a group on the site by 2007– three years after its launch – to promote their business and attract new customers.
Algorithm Updates: Common Questions & What You Should Know
MAY 27, 2014
When a major algorithm update happens like it did May 20th , it’s always interesting to see reactions from both the search community, affected businesses , and the media. However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. Not technically.
How to Build Inbound Links the White Hat Way
APRIL 26, 2015
Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile. To help you make sense of the recent changes, I’ve gathered some insight on which link building strategies to avoid and which you should gravitate toward. This post originally appeared on HubSpot's Agency Post.
18 (of the) Best SEO Link Building Guides of 2011
APRIL 16, 2012
How can you leverage business relationships and giveaways to quickly build quality backlinks? helpful collection of link-building tips primarily for newbies, such as syndicating articles online, submitting your blog to blog directories and syndication sites , and posting comments on relevant industry blogs. Tactics to Try as Google Tinkers with its Ranking Algorithm by MarketingVOX.
Best Cool SEO Tools of 2011
MARCH 1, 2012
Fiona McEachran looks at eight helpful free SEO toos, ranging from the widely used (e.g., HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite. Google (and Yahoo!)
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. Anchor text helps search engines understand what the destination page is about; it describes what you will see if you click through. B. Collecting contact information helps you follow up with these leads.
SEO is Dead. Content Marketing = Guaranteed SEO
NOVEMBER 12, 2013
The most recent Hummingbird update to Google’s search algorithm was a final nail in the coffin of an industry that had been in decline since the major Panda update in 2011 that affected as many as 30% of all search results. Prior to September 23rd, marketers could draw rich insights from data on the keywords that were driving visitors to their sites from Google. Google Hummingbird.
12 SEO Experts Weigh In on SEO 2014 Predictions
JANUARY 3, 2014
Their answers may help you prepare and ramp up for the coming year. 2014 will be the year of the Google “Tiger” update – a new algorithm update that Google will claim impacts 5% of sites and is designed to improve overall search quality. Having that team in place to help us promote our content allows me to focus more on making the vehicle for that content (i.e.