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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

Yet, you're still struggling to rank on Google. While your website is vital to your SEO strategy, there are additional actions to take outside of your website that will help you rank. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. What's the other half?

SEO 91
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The Ultimate Guide to Google Search Console in 2018

Hubspot

What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Sign into your Google account.

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. We’re here to help! PageRank (Normalised). The results also showed the close relation of PR to marketing with brands such as Hubspot, TheDrum and Onboardly. PageRank (Normalised). Business Wire. Business 2 Community.

PR 100
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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

But think about this: Google has really been around for over two decades. I mean, they get us our search results, after all.But how does Google's algorithm work? We thought you might ask that, so we put together some fun facts about Google's algorithm, and how it's shaped the way we search today. Source: pyxle.

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An Introduction to Black Hat SEO

Hubspot

Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. The dark art of black hat SEO is the wrong way. Sneaky Redirects.

SEO 74
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Is Author Rank Really Relevant?

Hubspot

By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. I’m saying I don’t know what the Google algorithm depends on.

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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

In fact, if all the sites in a link wheel independently rank high in the search engines, Google won’t penalize those sites for being owned by the same person. Google, Yahoo, Bing, and other search engines don’t care who owns a website. Having a link wheel with sites that rank will help you generate targeted, organic traffic.