Digital B2B Marketing

JUNE 11, 2014

The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. Unfortunately Google makes it difficult to identify branded search traffic today, ensuring marketers will continue to credit search for what would have happened regardless. Many turned to Google.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

AUGUST 20, 2013

Unless you are Google, IBM or Oracle, there is a good chance part of your market doesn’t really know you exist. Yes, this is a gross generalization, but all else equal, increasing traffic is a very good sign for your business. Does Your Audience Know You. If this metric isn’t changing over time, you have a major issue.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 100

Digital B2B Marketing

JANUARY 5, 2012

Amazon Marketplace and Google Shopping aren’t enough, we need to check deal sites, forums, EBay and anything else Google can turn up. Many smaller marketers have definitely found their voice and even individuals like me (with no associated company) are adding to the crushing number of voices. Our refusal to be content.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Digital B2B Marketing

FEBRUARY 4, 2012

Very little of their business is based on advertising, whether digital or traditional. They purchased IT Business Edge in September 2011 and Internet.com in 2009. They are not a traditional media company with an editorial focus. This isn’t QuinStreet’s first B2B technology media acquisition.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Digital B2B Marketing

SEPTEMBER 5, 2013

Its last decade’s news and isn’t relevant for your business today. You click back to Google in frustration because the page you landed on was all promise, with none of the payoff you were looking for. A colleague forwards you link with a short note: “this is awesome, we should be doing this.”

Content 100

Content Rules Marketing Education 100

Digital B2B Marketing

AUGUST 11, 2011

Google+ circles have the potential to offer a new way to give the audience control over content (although it can’t be used for this with the current implementation yet). Companies like Cisco and Intel manage multiple social media accounts, allowing people to opt-in to accounts with a specific focus.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Digital B2B Marketing

JULY 17, 2013

You are convinced everyone should use Google+. You know any business without a social media presence will be out of business in five years (bonus: you know that statement was first made nearly four years ago. You think the idea of talking to a brand on Facebook is completely natural. Don’t they understand the SEO benefit?

Planning 100

Planning Banner Ads Banners Ad Exchange 100

Digital B2B Marketing

NOVEMBER 29, 2011

Every company is looking to differentiate by meeting specific business needs. He charges more and consistently wins repeat business because he creates unique offerings around his (commodity) product that increase the value of purchasing through his company. But it doesn’t make sense for all.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Differentiation Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 29, 2011

Every company is looking to differentiate by meeting specific business needs. He charges more and consistently wins repeat business because he creates unique offerings around his (commodity) product that increase the value of purchasing through his company. But it doesn’t make sense for all.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Differentiation Marketing & Strategy 100

Digital B2B Marketing

JANUARY 8, 2013

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. I mean Eric Wittlake, as a person, does not exist on Google+.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

APRIL 2, 2013

No one makes a million dollar decision based on one white paper, one email or one Google search. Yes, there are ways to more effectively measure the impact of marketing on your business, solutions that many mid-sized B2B marketers have access too. The buying process may take 12 to 18 months. The solution isn’t simple.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Digital B2B Marketing

JANUARY 24, 2013

It Isn’t Connected to the Business Being “all about your audience” can go too far. If focusing on your audience took your blog to an area that isn’t relevant to your own business, you have gone too far. However in most cases it won’t drive the underlying business and it will lose support over time.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

JUNE 12, 2013

Ok, there are a few good opportunities mixed in, but most are not the decision makers you need to reach or they are from businesses that are too small. I’d love to hear your view in the comments below, on Twitter ( @wittlake ) or on Google+. There’s just one little problem: the leads are crap. Education Is About Aspiration.

Lead Scoring 100

Lead Scoring Lead Ranking Buyer's Journey Leads 100

Digital B2B Marketing

OCTOBER 16, 2012

We have all turned to Google or social media and discovered things that are completely useless or misleading. If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can save, a marketer is interrupting you and asking you to move on to something else. Inbound marketing is about discovery.

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

FEBRUARY 13, 2012

In business, big data means far more than that. Today, businesses are creating the technology infrastructure and business intelligence applications that allow them to capture and draw insight out of big data. Modern media buying is giving businesses a way to act on all of this data, not just marketing data, in real time.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

MARCH 12, 2014

Understand how businesses are using cloud computing. Consider someone searching for “ cloud computing.” ” Their intent could be: Learn about cloud computing for a school paper. Find personal cloud computing solutions. Identify potential cloud vendors. Get a list of what to look for in a hybrid cloud provider.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Digital B2B Marketing

JUNE 23, 2011

With the prevalence of personal publishing and peer networks, even information you attempt to hold close is often freely available, published by someone and discoverable through a peer network or a quick Google search. Your business probably already has an audience, one you likely have abused. Develop Your Own Audience.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

AUGUST 30, 2011

The buying process in some businesses is clearly defined, but it is not rational. Today, with analyst content, media coverage and peer perspective quickly uncovered through a Google search, you no longer control the message. Does your woozle play a role in closing a deal in enterprise B2B?

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

JULY 31, 2013

Google Maps (65.9%). Google Play (54.3%). Google Search (53.5%). Consider how people may actually come across your business on their mobile device: Your business will be tagged on Google Maps. Just one tap for an overview of your business, reviews, hours and contact information. Gmail (47.6%).

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100

Digital B2B Marketing

DECEMBER 3, 2013

But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. Tip: Don’t use Google’s report to add negatives. From the copy, CenturyLink is marketing enterprise or business cloud computing or hosting services.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

MARCH 14, 2013

Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. Demand Media showed the potential, prior to Google’s Panda and Penguin updates, to automate the identification of content opportunities.

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100

Digital B2B Marketing

DECEMBER 14, 2012

Spam Filters Causing Problems The email accounts used all run through Google mail and use Google’s spam filter. TechTarget emails came from multiple TechTarget sites as well as BitPipe, another TechTarget business. With both owned by QuinStreet, this may indicate broader issues with QuinStreet’s email practices.

Ad Frequency 100

Ad Frequency B2B Webcast Opt-out 100

Digital B2B Marketing

MARCH 4, 2011

While all major marketers should understand email today, email is Kodak’s marketing, not their core business. To keep you informed of important technology products, services and business opportunities, Ziff Davis Enterprise would like to occasionally send you valuable information via email from our business partners.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

SEPTEMBER 6, 2012

Google and Wikipedia have put information on nearly any subject just a keystroke or click away. Your competitor will educate them, will influence their perspective on what is important in a partner and will have an advantage competing for the business. There is a coffee shop on nearly every corner.

Work Management 100

Work Management Content Marketing Wikipedia Marketing Management 100

Digital B2B Marketing

MARCH 27, 2011

When businesses commit to caring, employees and the community will take notice and share for you, without prompting. In addition, philanthropic companies are regularly recognized in the media, like the America’s Most Generous Companies in Forbes or the corporate philanthropy awards held each year by the Portland Business Journal.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

JUNE 7, 2012

The Basics B2B : Business to business. SMB : Small and Medium Businesses. In the US, research generally considers businesses with less than 100 employees to be small businesses and those with 100 to 1,000 employees to be medium buisnesses. BI : Business Intelligence. GA : Google Analytics.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

APRIL 4, 2011

It is nurtured as it grows, everyone loves seeing results, but it just isn’t enough to drive your business. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals? That corner of your yard dedicated to growing edibles.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 31, 2011

This valuation is for a hypothetical mid-sized B2B technology marketer, ACME Business. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals? Don’t believe me? ACME sends three emails a month to a database of 50,000 people.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 21, 2011

For example, in business intelligence, there has been a lot of talk recently about mobile accessibility. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals? They got this right, love it!

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MARCH 9, 2011

Applications These have now been relabeled adware, spyware or malware, and internet security suites have significantly undermined these business models. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals?

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 25, 2011

The company is profitable, growing, and for the moment, on top of business social media networking. Accurate professional profiles, maintained by each of us, group membership, even a business social graph (check out InMaps ). Business Leisure Time. link] | 2 days ago Have you seen Google [Tilt]? Targeting Data.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

APRIL 6, 2011

For Professional Services folks (independent consultants, boutique shops) who can drive new business through power networking <– Perfect place for SM. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals?

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MAY 9, 2012

Busy professionals focused on their smartphone , nearly oblivious to everything else around them. These are the same business decision makers and influencers your B2B marketing is targeting. Your Audience is Mobile Business professionals live by their smartphones today. 5 Reasons Your Marketing Needs to be Mobile 1.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

APRIL 24, 2012

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. They are the people that discuss their sex lives, their drinking problems or their last conversation with their probation officer for all to hear.

Social Media 100

Social Media Media Content RSS 100

Digital B2B Marketing

FEBRUARY 27, 2013

In addition, a campaign addresses two issues businesses often face when when they consider a thought leadership initiative. While you are developing profiles, ensure Jamie’s profile is set up under the Google Authorship project. It gets you started. An initial campaign is a starting point and an opportunity for inital success.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

MARCH 7, 2011

The research is based on a survey of approximately 1,500 IT and business professionals, with good representation of senior IT management and large companies. In contrast, concerns about business and employee receptiveness is cited by less than 15% of respondents. link] | 2 days ago Have you seen Google [Tilt]?

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Digital B2B Marketing

MARCH 1, 2011

Choosing metrics is tightly linked to strategy and marketings contribution to overall business challenges and opportunities. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals? This is a likely topic for a future post.]

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100