Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? They should be strategic assets, a vital and consistent part of your overall business strategy. Misalignment with business goals. Driving innovation in marketing strategies.

Digital Experience Platform 117

Digital Experience Platform Marketing & Strategy Business CMO 117

Tony Zambito

FEBRUARY 21, 2022

B2B Leaders Must Develop Unified Approaches to Buyer Strategies and Customer-Centricity. Even though the business world is experiencing tumultuous change, B2B’s structure and governance are still very much fragmented. Resulting in fragmented buyer strategies. Hierarchy dominates. is one thing.

Marketing & Strategy 210

Marketing & Strategy B2B Sales Gartner Touchpoints 210

KoMarketing Associates

JANUARY 28, 2021

LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels. Overall, 30% of businesses intend to maintain their B2B tech spend, compared to before the pandemic.

Spending 260

Spending Work Management B2B Marketing Management 260

Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them.

Social Media 359

Social Media Advertising Channels Media Business 359

6sense

JANUARY 14, 2022

Last week, we were recognized as a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms Report. Marketing Strategy. Sales Strategy. Offering Strategy. Business Model. Vertical Strategy. Vertical Strategy. Geographic Strategy. Innovation. Our customers have taken note.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Bombora 62

Salesforce Marketing Cloud

MARCH 4, 2024

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM.

Work Management 116

Work Management Trends Business Forrester 116

B2B Marketing Directions

NOVEMBER 1, 2020

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. In fact, Gartner's 2019 Marketing Organizational Survey found that more than two-thirds of marketing organizations have a discrete marketing operations function.

Gartner 64

Gartner Research Enterprise Management Planning 64

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. 6sense Revolutionized our Marketing Strategy. “To No other tool will deliver the same type of ROI to your business.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. I propose the same is true in business. Even in life there are requirements.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Webbiquity

DECEMBER 31, 2020

Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well. Support small businesses.

Promotion 254

Promotion POS Business Paid Search Agency 254

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Gartner Disclaimer. Visit www.Gartner.com to access the full report.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Act-On

APRIL 10, 2024

Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. The points you assign will depend entirely on your business and your audience. Tyson is a small business owner. Keep Debbie and Tyson in mind. We’ll use them as examples again.)

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Webbiquity

NOVEMBER 3, 2020

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. Guest post by Lexie Lu. Optimize Your Working Space.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Martech

JANUARY 3, 2024

It’s not good business to be associated with vile conspiracy theories. We don’t anticipate an immediate mass abandonment amongst social users, but rather the potential for a minimization of engagement,” said Dan Gutter, analyst for Gartner. “It Gartner consumer data shows that total ad avoidance (e.g.

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Tomorrow People

MARCH 30, 2021

Everybody knows the importance of having a strong brand strategy, but it remains a tough job to achieve. What is a brand strategy? Your brand strategy should: Be clearly defined and articulated. 5 key aspects of a strong brand strategy. We’re not talking about the basic business imperative to turn a profit here.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Who’s in Charge: The Business or IT? Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. Clearly, people care about what others have to say about businesses they’re considering. They’ll also gain valuable and memorable insights into your business strategies. Source: Gartner. 95% of people say reviews influence their purchasing decisions.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Martech

MARCH 3, 2022

The business automation market is showing no signs of slowing down. Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . Source: Gartner. Gartner revealed that 34% of CIOs in the U.S. Processing.Please wait.

Enterprise Management 98

Enterprise Management Automation Co-Registration Marketing Management 98

Webbiquity

OCTOBER 28, 2020

The COVID-19 pandemic has changed the way almost everyone does business. Unfortunately, it has also caused a lot of businesses to shutter permanently. alone, 60% of the businesses that were forced to close due to the pandemic will remain so indefinitely. Undoubtedly, your business has had to make changes to stay afloat.

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266

Valasys

FEBRUARY 5, 2019

Out of the 14 products that were evaluated, Oracle ERP Cloud has been listed as the only Leader in the analysis conducted by Gartner. What is a Gartner Magic Quadrant report? The Magic Quadrant (MQ) is a series that is published by the IT consulting firm Gartner. Gartner Disclaimer. Who is a Leader? Why Oracle ERP Cloud?

Gartner 58

Gartner Enterprise Management Marketing Management Analysis 58

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. And here’s the hard truth: Even businesses with high-quality data can still lose ground if that critical information is stuck in silos.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Lead Forensics

APRIL 16, 2024

This allows you to proactively address any concerns, demonstrate your commitment to customer satisfaction, and nurture stronger relationships that lead to repeat business and referrals. Zoho Analytics: Provides a comprehensive suite of business intelligence tools, including sales forecasting capabilities.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Tiecas

FEBRUARY 14, 2024

By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. This technological advancement offers unprecedented opportunities for personalization, efficiency, and insight- and data-driven strategies, enabling marketers to meet the complex demands of the industrial sector.

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This optimization not only increases customer engagement but also contributes to generating more revenue for your business.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Martech

FEBRUARY 6, 2024

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Nothing symbolizes Super Bowl tradition like Budweiser’s iconic Clydesdales, especially when you throw a dog in the frame and call it ‘Old-School Delivery,’” Gartner marketing analyst Andrew Frank told MarTech.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 115

Marketing Insider Group

APRIL 26, 2021

We’ve had to quickly uproot some of the traditional methods we’ve used for years to adapt to new business practices and accommodate unique needs. Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and social issues publicly.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. Setting goals for your digital marketing efforts is a key part of your strategy. In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. You want to align the two. Image: MarketingCharts.com.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. A distribution-first strategy starts with the “they will come” part. The default strategy would be to start a blog, focus on SEO, and they will come. Gartner expects a decrease of 50% or more by 2028.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Webbiquity

FEBRUARY 20, 2020

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. And that’s where having a proper sales enablement strategy becomes critical factor to your success. Guest post by Sean Gordon. 1: Start At The Beginning. This project will be two-fold.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Reducing costs is only one side of the coin.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

The ROI Guy

AUGUST 20, 2018

Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information. According to Gartner, "Sales teams need to harness empathy, and their deep industry and customer knowledge to develop and deploy information to help buyers buy”.

Gartner 45

Gartner Tools B2B Sales Comparison 45

KoMarketing Associates

NOVEMBER 25, 2020

The COVID-19 pandemic has undoubtedly changed the way marketers do business, and new research shows that many intend on keeping these alterations in place as time goes on. Changes made to marketing strategies to capitalize during the pandemic should likely be viewed as long-term changes, not short-term,” concluded the authors in their report.

Planning 285

Planning Gartner Statistics CMO 285

KoMarketing Associates

JULY 14, 2021

As business rebounds, marketers need analytics and attribution software to connect the dots between marketing actions and revenue. Out of those who dropped their martech budget, 39% shifted their focus to existing vendors and internal users to further existing tool adoption strategies without having to purchase new martech.

Spending 292

Spending Budget Programs Gartner CMO 292

Martech

NOVEMBER 18, 2021

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. Image: Gartner and Tealium.

Peer-to-peer 135

Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 135

Martech

NOVEMBER 29, 2023

That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. In the coming year, there are three things CMOs must focus on according to Gartner.

Marketing AI 109

Marketing AI Peer-to-peer Paid Search Agency Ads 109

FunnelEnvy

MARCH 18, 2024

In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. With strict restrictions on in-person interactions, businesses had to adapt their strategies. What are B2B Buyer Personas? Think about the Greek gods, for example.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57