6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. No other tool will deliver the same type of ROI to your business. and/or its affiliates and are used herein with permission.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Martech

JANUARY 3, 2024

It’s not good business to be associated with vile conspiracy theories. We don’t anticipate an immediate mass abandonment amongst social users, but rather the potential for a minimization of engagement,” said Dan Gutter, analyst for Gartner. “It Gartner consumer data shows that total ad avoidance (e.g. Get MarTech! In your inbox.

Gartner 138

Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

KoMarketing Associates

NOVEMBER 24, 2020

Gartner released “The Annual CMO Spend Survey Research: Part 1,” and statistics indicated that 73% of CMOs believe that negative impact of COVID-19 will be “short-lived.” More than half of CMOs predict that over the next 18 to 24 months, the marketing industry will return to “business as usual.”

Organization 256

Organization Trends Gartner Mobile Marketing 256

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Gartner Disclaimer. Visit www.Gartner.com to access the full report.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Martech

APRIL 9, 2024

Here’s the scoop on our latest releases and updates — and what they can do for your business. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision.

Paid Search Agency 101

Paid Search Agency Features Personalization Ads 101

KoMarketing Associates

SEPTEMBER 9, 2020

The impact of the COVID-19 pandemic has been felt across the marketing industry, but new research suggests that CMOs are not particularly worried about their businesses rebounding in the coming months. In addition, Gartner data suggests that almost 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Gartner 165

Gartner Fulfillment CMO Statistics 165

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. ” Madison Logic recently announced the latest release of the ML Platform, the leading data-driven, multi-channel media activation and account measurement platform for the enterprise, with ML Insights. .

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. In this survey, businesses prioritize acquisition and upselling, indicating their awareness of the revenue possibilities from retention.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

KoMarketing Associates

OCTOBER 27, 2020

B2B marketers have shifted the way they do business as a result of the pandemic, and new research shows that B2B buyers have also changed how they make purchases due to COVID-19. Over the next 18 to 24 months, more than half of CMOs believe that marketing will return to “business as usual.”

Purchase 166

Purchase B2B Gartner CMO 166

Martech

AUGUST 3, 2023

Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. 20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Business email address Subscribe Processing. Adpost added a new feature to its AI chatbot suite.

Godaddy 86

Godaddy Enterprise Management Product Gartner 86

Martech

AUGUST 19, 2021

While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. It hasn’t released any more recent forecasts. billion in 2020.

Enterprise Management 122

Enterprise Management Ideal Customer Profiles Marketing Management Gartner 122

Top Rank Marketing

DECEMBER 22, 2023

Harvard Business Review “Brand promises are about the brand. Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. In contrast, ABX is all about engaging business buyers with relevant messages delivered in a trusted way on the buyer’s terms.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Many of us who have been in business for a while can validate that. Business email address Subscribe Processing. In your inbox.

Marketing AI 120

Marketing AI Work Management Marketing Management Automation 120

Martech

NOVEMBER 3, 2023

Throughout the year, tech companies of all sizes have updated their platforms with AI capabilities and released new genAI tools. The Gartner Hype Cycle Get MarTech! Business email address Subscribe Processing. In 3Q ‘23 alone, AI advertisers spent $35 million, a 550% increase from summer 2022. Big spenders. In your inbox.

Spending 104

Spending Paid Search Agency Ads Allocation 104

Zoominfo

JANUARY 23, 2021

As a sales account manager, consider this: In 2020 (during the global pandemic), there were more product releases than in the prior two years, with small and large businesses out-innovating the mid-market. As new products roll out, sales account managers can offer product upgrades to help their customers reach business goals.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Martech

JULY 25, 2022

Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. Executive compensation decisions can harm brands, especially in inflationary periods,” Kate Muhl , vice president analyst in the Gartner Marketing practice, said in a statement. Why we care. per PwC ).

Cost 98

Cost Brand Identity Branding Gartner 98

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

B2B Marketing Directions

AUGUST 15, 2021

Image Source: Gartner, Inc. Last month, Gartner released the findings of its CMO Spend Survey, 2021. The Gartner survey was conducted from March through May of this year. Gartner found that the mean percentage of total company revenue allocated to marketing in 2021 is 6.4%, down from an average of 11% in 2020.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

chiefmartech

NOVEMBER 15, 2016

Gartner recently released their CMO Spend Survey 2016-2017. It’s also received due fanfare because it shows that Gartner’s once flabbergasting prediction from back in 2012 — that by 2017 CMOs would spend more on technology than CIOs — is on track to be proven true. Look no further.

Enterprise Management 40

Enterprise Management Gartner Spending Allocation 40

Tomorrow People

JUNE 1, 2021

Among 30,000 products released each year, 95% fail. ( Like flowers bending to sunlight, business decision makers will move based on the value something can bring to their organization. Even at the same company, an executive leading one business unit will have different expectations placed on them than those from other units.

Product 156

Product Ideal Customer Profiles Buyer Personas Gartner 156

chiefmartech

MARCH 22, 2023

On last year’s #MartechDay, Frans Riemersma and I released the updated 2022 marketing technology landscape and hosted the The Stackies 2022: Marketing Tech Stack Awards. Again, we’ll release the 2023 marketing technology landscape and host The Stackies 2023 (you are going to enter your stack , right?). Composable CDPs.

Marketing Analytics Tools 86

Marketing Analytics Tools Work Management Marketing Management Best Practices 86

Webbiquity

AUGUST 3, 2021

Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Support small businesses. Don’t buy through “review sites” and give your money to Gartner. More than 40% of Internet users access social media for work purposes.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Terminus

JANUARY 31, 2023

We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform,” said Tim Kopp, Terminus CEO. Gartner and Magic Quadrant are registered trademarks of Gartner, Inc.

Account Based Marketing 20

Account Based Marketing Gartner ABM Multi-Channel 20

KoMarketing Associates

NOVEMBER 27, 2017

Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets. CMOs’ focus on analytics reflects the need to demonstrate marketing and advertising performance and effectiveness to the business.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Zoominfo

DECEMBER 16, 2020

Sales professionals — yes, even managers — on frontlines of business development. ZoomInfo is here to change that with our latest release, Salesforce Sync. Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

sagefrog

FEBRUARY 7, 2024

As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. Businesses are leveraging AI to streamline operations, analyze data, and automate processes. At the core of this efficiency drive is a desire to do more with less costs.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

AUGUST 9, 2023

But how do you learn more about ABM and how to implement it successfully in your business? She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” out of 500,000 businesses) with a 98% CEO approval rating. Business email address Subscribe Processing. In your inbox.

Account Based Marketing 80

Account Based Marketing ABM DemandBase Marketing Analytics Tools 80

Martech

AUGUST 23, 2022

A May 2022 Gartner survey of over 300 U.S. A great majority (75%) expect prices in all categories to continue to increase in the second half of 2022 (per a separate June 2022 Gartner consumer survey ). Today, few specifics around Netflix and Disney+ advertising plans have been released.

Paid Search Agency 98

Paid Search Agency Ads Advertising Agencies Planning 98

SmartBrief - Marketing

JULY 6, 2023

At the same time – per a recent news release by Gartner – 75% of CMOs face increased pressure to “do more with less” to achieve profitable growth in 2023. The costs of translating marketing materials (such as advertising, content and news releases) can consume up to 4% of a company’s marketing budget.

Cost 52

Cost Planning Paid Search Agency Marketing Budget 52

Brandpoint

MARCH 9, 2022

If you have a direct link to your customers or brand’s clients, take a step back and think of how your company can help make their lives truly easier during a global crisis, whether it’s working through a new budget or adapting to their changing business priorities. Do you need to push through a more timely and topical news release?

Work Management 118

Work Management Paid Search Agency Advertising Agencies Peer-to-peer 118

Heinz Marketing

FEBRUARY 22, 2018

For a couple of years now we’ve been doing our own #HowIWork series of B2B sales, marketing or business leaders. This week I’m excited to feature Kelly Blum , Senior PR Manager for CEB (now Gartner). Missed any past guests? check out everyone we’ve featured so far… you’re going to recognize these names. Working out.

Work Management 41

Work Management Gartner PR Marketing Management 41

Zoominfo

JANUARY 23, 2021

As a sales account manager, consider this: In 2020 (during the global pandemic), there were more product releases than in the prior two years, with small and large businesses out-innovating the mid-market. As new products roll out, sales account managers can offer product upgrades to help their customers reach business goals.

Work Management 130

Work Management Marketing Management Zoominfo Cross-Selling 130

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Sprout Social

SEPTEMBER 14, 2020

You can also determine what you need in order to make a bigger business impact with your strategies. According to the Index, this was the number one reason consumers selected for why they follow brands, meaning no release is too big or small to share on social. Release date: November 10. — Xbox (@Xbox) September 9, 2020.

Stats 145

Stats Marketing & Strategy Marketing Strategy Planning 145