Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. Another survey published on MarketingCharts.com from Prophet shows similar results. What Are Digital Marketers Saying?

Planning 273

Planning Lead Scoring Lead Ranking Gartner 273

Martech

APRIL 9, 2024

Here’s the scoop on our latest releases and updates — and what they can do for your business. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision.

Paid Search Agency 97

Paid Search Agency Features Personalization Ads 97

KoMarketing Associates

NOVEMBER 24, 2020

Merkle recently published its “Digital Marketing Report” for Q3 2020, and statistics show that mobile organic search visits were up 33% year-over-year in the third quarter, but down from the 35% recorded in the second quarter. The effects of the COVID-19 pandemic have been felt across the marketing industry.

Organization 256

Organization Trends Gartner Mobile Marketing 256

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. One-third of consumers use app and system settings to deny data consent, per a 2023 Gartner survey. Gartner research has shown that customers who sit on the data-sharing fence can be influenced to provide more in exchange for the right value.

Cost per Acquisition 104

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 104

KoMarketing Associates

SEPTEMBER 9, 2020

The impact of the COVID-19 pandemic has been felt across the marketing industry, but new research suggests that CMOs are not particularly worried about their businesses rebounding in the coming months. In addition, Gartner data suggests that almost 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Gartner 165

Gartner Fulfillment CMO Statistics 165

KoMarketing Associates

JANUARY 20, 2021

ITSMA and the ABM Leadership Alliance recently published their benchmark study on ABM for 2020, and statistics showed that in response to the pandemic, 42% of marketers have altered their business objectives for ABM. Marketing Technology Budgets and COVID-19.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. and GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark, of Gartner, Inc. These things don’t come about by simply plugging in and flipping a switch.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Act-On

FEBRUARY 16, 2024

We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

KoMarketing Associates

OCTOBER 27, 2020

B2B marketers have shifted the way they do business as a result of the pandemic, and new research shows that B2B buyers have also changed how they make purchases due to COVID-19. Over the next 18 to 24 months, more than half of CMOs believe that marketing will return to “business as usual.”

Purchase 166

Purchase B2B Gartner CMO 166

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Martech

APRIL 16, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Travel and hospitality is a very time-sensitive business. Real-time does not have to mean right now.

Enterprise Management 97

Enterprise Management Paid Search Agency Planning Marketing Management 97

Top Rank Marketing

DECEMBER 22, 2023

Harvard Business Review “Brand promises are about the brand. Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Martech

AUGUST 15, 2023

followers) Ben Bloom With almost six years under his belt at Gartner, Ben has recently focused on innovative approaches to customer data collection and management based on the firm’s so-called “Maverick” research. He has also been a frequent contributor on CDPs to the Gartner Blog Network. Business email address Subscribe Processing.

Enterprise Management 92

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 92

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. The only enterprises making money are conference organizers and content publishers.” Business email address Subscribe Processing. Get MarTech!

Marketing AI 87

Marketing AI Research Digital Asset Management Enterprise Management 87

Martech

APRIL 23, 2024

Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Top of Funnel 63

Top of Funnel Analytics De-duplication Work Management 63

B2B Marketing Directions

AUGUST 15, 2021

Image Source: Gartner, Inc. Last month, Gartner released the findings of its CMO Spend Survey, 2021. The firm hosted a webinar and published a report discussing the findings of this research. The Gartner survey was conducted from March through May of this year. in 2020 to 5.8% in 2021, a decline of 6.9 percentage points.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Webbiquity

FEBRUARY 15, 2022

Compare this to the definition of lead gen offered by Gartner. Lead generation is the “process of collecting a set of contacts from prospective buyers with a goal to nurture and qualify them as sales opportunities to grow the business.”. Affiliate sales support independent publishing. This analogy holds true in business as well.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Biznology

OCTOBER 11, 2021

In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”.

Digital Transformation 194

Digital Transformation Work Management Marketing Management Gartner 194

DAGMAR Marketing

MARCH 20, 2023

Learn what you can expect and if your business should leverage AI-generated content to stay ahead of the game. That is the first question that may generally come to mind if you’re considering using it for your business. Most businesses strive to be an authoritative source in their industry. What is AI-Generated Content?

Marketing AI 52

Marketing AI Generation Business Content 52

chiefmartech

NOVEMBER 1, 2021

Traditional business thinking views change as risk, while composable thinking is the means to master the risk of accelerating change and to create new business value.” ” Monika Sinha, Research VP, Gartner. all support a fluid and diverse app and ops landscape inside the business.

Enterprise Management 89

Enterprise Management Gartner Marketing Management API 89

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Exo B2B

OCTOBER 10, 2023

on AI in marketing were that it should play the bottom two roles in the Gartner-style quadrant he created (below). She’s been around, has «seen snowing», having made her debut on the telephone in marketing cold calls, and it shows: «You are not in the business of convincing. You are in the business of converting.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% 2) Central IT is Irrelevant? - Most technology spending decisions are now driven and controlled by business groups vs. formal IT. YoY increase from 2015.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. And B2B sales experience is the journey you create for your business buyer, from the initial touchpoint to the eventual sale. Personalizing your approach is crucial, but many B2B businesses struggle with offering a personalized sales experience.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

E-Spirit

NOVEMBER 15, 2016

Gartner published its Magic Quadrant for Web Content Management in September and the news is good for marketing leaders seeking to transform their digital businesses. Following on recent product improvements, e-Spirit significantly improved its position in the quadrant for completeness of vision and ability to execute.

Gartner 40

Gartner Positioning Content Product 40

Biznology

JUNE 4, 2018

“ Tech Providers Will Pay Far More Attention to Sales Enablement” was one of “ 10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 ” from Gartner technology marketing analyst Todd Berkowitz. Building a business case with video. They need to build a business case they can sell internally.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Martech

JUNE 22, 2023

And businesses are eager to get them. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. Nativo ’s released its ContentAI suite for advertisers and publishers.

API 91

API Gartner Paid Search Agency PR 91

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. How Implementations Fit into An Overall CRM Business Ecosystem. trillion in new business revenues to their local economies.”.

Work Management 246

Work Management Analysis Marketing Management Cost 246

The Brit Agency

JULY 8, 2020

Here at The Brit Agency we recently stumbled across a fascinating article published on the LinkedIn Marketing Solutions blog. The blog cites a prediction from Gartner , which states that “by 2022, profitability will replace customer experience as the Chief Marketing Officer’s (CMO’s) number one strategic priority.”.

B2B Marketing 52

B2B Marketing Gartner Advertising Agencies Paid Search Agency 52

Convince & Convert

DECEMBER 6, 2023

Some brands also publish posts on social media platforms to address customer concerns. Image via Sprout Social It’s a solid reason for businesses big and small to use social media management tools that can help you track and manage customer messages better. 13 Social Media Customer Service Stats You Must Know 1. Image via Khoros 9.

Work Management 143

Work Management Marketing Management Social Media Stats 143

B2B Marketing Directions

JULY 4, 2021

In a survey of digital marketing leaders conducted by Gartner in November and December of last year, 63% of the respondents said they still struggle with delivering personalized customer experiences. Therefore, this topic is as timely today as when my original posts were published last year.) The conundrum facing marketers is clear.

Privacy 98

Privacy Personalization Gartner Privacy Policies 98

chiefmartech

AUGUST 14, 2020

I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. “Genius” in this context is a Gartner-specific definition. . And these are best-of-breed stacks.

Marketing Management 108

Marketing Management Gartner Correlation Paid Search Agency 108

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. For example, Gartner forecasts that 30% of outbound marketing messages that originate from large organizations will be synthetically generated—not 10 years from now, but by next year! This one is a little different.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Content Standard

SEPTEMBER 19, 2023

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture of the business urgency that’s built up around generative AI this year alone.

Enterprise Management 104

Enterprise Management Generation Work Management Marketing Management 104

Litmus

FEBRUARY 2, 2021

When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. What do you mean by business value—we generate leads, conversions, and sales? How can we show business value when our data and analytics are siloed?

Lead Ranking 59

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 59

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 uplift from the last forecast published in Q1). Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40