chiefmartech

NOVEMBER 1, 2021

Traditional business thinking views change as risk, while composable thinking is the means to master the risk of accelerating change and to create new business value.” ” Monika Sinha, Research VP, Gartner. all support a fluid and diverse app and ops landscape inside the business.

Enterprise Management 89

Enterprise Management Gartner Marketing Management API 89

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% 2) Central IT is Irrelevant? - Most technology spending decisions are now driven and controlled by business groups vs. formal IT. YoY increase from 2015.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Purchasing lead lists was a common pitfall I noticed among businesses, often leading to disappointing results. Deep intent data can boost conversion rates from 6% to 10% , per Gartner. Get MarTech!

Outreach 105

Outreach Effectiveness CAN-SPAM Domain 105

Martech

MARCH 14, 2023

Staff should be sourced and evaluated on the ability to act as editors and supervisors for machine-generated marketing copy and proposals, such as agency creative briefs. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025. Get MarTech! In your inbox.

Marketing AI 124

Marketing AI Enterprise Management Paid Search Agency Work Management 124

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

MAY 29, 2018

They need help understanding how much the legacy is costing, and how your solution can help them save money and improve their business. If you are going to do an ROI / TCO Calculator you have to make sure its credible, this according to Hank Barnes Gartner in his article: Things I’d Like to See Go Away – Unrealistic ROI and TCO Calculators.

Gartner 45

Gartner Work Management Marketing Management ROI 45

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Content Standard

JULY 14, 2021

Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs. Resources such as Gartner’s Magic Quadrant offer another level of evaluation of leading content marketing platforms’ talent recruitment strategies.

Advertising Agencies 137

Advertising Agencies Enterprise Management Work Management Marketing Management 137

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. HOW DID YOU GET TO BECOME AN EXPERT IN BUSINESS INTELLIGENCE. Jamil Ahmed – CEO at Reinforce Lab.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. 3) Most technology spending decisions are now driven and controlled by business groups vs. formal IT.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

NOVEMBER 14, 2012

According to Gartner , twelve years ago technology spending outside of IT was only 20 percent of total technology spending. In two years , Gartner Inc. Research Vice President Brian Prentice predicts, the percentage of technology spending by the business -- outside of the control of IT -- will reach 35 percent. Are You Ready?

Gartner 40

Gartner Enterprise Management Spending Work Management 40

Martech

DECEMBER 28, 2023

They also don’t realize that there are other, more foundational problems that their marketers are facing that would have a bigger impact on their marketing and business success than trying to chase down the hairy beast of AI. Business email address Subscribe Processing. Dig deeper: What does the future hold for genAI? Get MarTech!

Marketing AI 97

Marketing AI Allocation CMO RFP 97

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. And B2B sales experience is the journey you create for your business buyer, from the initial touchpoint to the eventual sale. Personalizing your approach is crucial, but many B2B businesses struggle with offering a personalized sales experience.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

AUGUST 13, 2013

Gartner indicates that” Newly empowered and informed buyers are taking control of the sales cycle, which should be cause for concern for many sales leaders.” As a result, most are forced to deal with “business as usual”, and cautiously approach any new proposals.

Gartner 40

Gartner Marketing & Strategy Marketing Strategy Lead Ranking 40

The ROI Guy

FEBRUARY 5, 2013

An alarming 43% of today’s enterprise IT investments are not delivering on their business potential , this according to Gartner’s Executive Programs latest research. Perhaps as a result of the poor ROI, the Gartner study indicates that enterprise IT budgets have been flat to negative ever since the dot-com bust of 2002.

Gartner 40

Gartner Budget Programs Enterprise Management Marketing Proposals 40

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Engagio

MAY 14, 2021

All this information can actually hurt the chances of closing a sale, as noted by Cristina Gomez, Managing Vice President of Gartner, “Information that once enabled customers to forego meeting with a sales rep has now made it significantly harder for B2B buyers to make an effective decision on their own.”. CSO Insights). Sirius Decisions).

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Source: G2.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. Taking this further, a CGO must be able to examine if the business is capable of delivering on the [customer] need and if not adjust strategies accordingly. Transforming Your Go-to-Market Organization.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. Let’s focus on the first two practices, Connecting Customer Experience and Business Outcomes and Mapping Touchpoints and Breakpoints. Customer Experience and Business Outcomes. Develop consistency in execution.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

Customer Experience Matrix

JUNE 2, 2018

Part of my resistance is the whiff of humbug that accompanies so many blockchain-based ventures, whose founders often seem more excited about their Initial Coin Offering than building the actual business. Gartner recently found that just 1% of CIOs have any blockchain adoption and 77% have no plans. I’m not the only skeptic.

Marketing Management 120

Marketing Management Marketing Proposals Ad Exchange Copyright 120

The ROI Guy

NOVEMBER 1, 2012

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. Business leaders have different goals, challenges and valuation criteria, requiring sales to leverage a different language of engagement.

Gartner 40

Gartner Allocation Storytelling Spending 40

Salesforce Marketing Cloud

DECEMBER 12, 2022

During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory. Our 11 Best Business Podcasts of 2022. 6 min read.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Management Loyalty 98

Biznology

FEBRUARY 7, 2022

Unfortunately, despite all of our hopes that COVID would be behind us by now, that challenge and the surrounding uncertainty it poses for business persists. We will not get back to “business as usual” this year. We should anticipate more proposed legislative changes that will impact on the tech landscape.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

The ROI Guy

FEBRUARY 15, 2011

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.

Gartner 40

Gartner Enterprise Management Marketing Management Studies 40

The ROI Guy

OCTOBER 21, 2009

According to Gartner’s latest research, the IT industry is exiting its worst year ever in 2009, as worldwide IT spending is on pace to decline 5.2 Budgets will be hard to manage as business conditions change from optimisim to pessimism in light of uncertain conditions. CIOs must benchmark IT according to business impact.”

Gartner 40

Gartner Marketing Management Terms and Conditions Marketing Proposals 40

PureB2B

MARCH 29, 2022

In cases where products and services will be used by multiple departments, there will likely be a team of stakeholders to assess the business needs, identify priorities and goals, analyze, and compare the offerings from several different vendors, make recommendations, and come to a decision. Stage 1: Need Recognition. The Bottom Line.

Buy 62

Buy Process B2B Top of Funnel 62

Exo B2B

JULY 7, 2021

In the process of analyzing the competition with Gartner’s axes of capacity and strategy, we found another axis of positioning usable for our client. This is where the platform stands out but to such an extent that it creates a new product category in the strategic business area. We continued our analysis.

Positioning 52

Positioning Gartner Work Management Marketing Management 52

The ROI Guy

APRIL 5, 2018

Unfortunately Gartner says vendors are missing the mark, with 70% of buyers saying they want less pitch and more diagnostic and prescriptive advice. Create Urgency With so many deals ending in no decision, during the entire sales process, Gartner advises to constantly assess the customer situation and connect with or create urgency.

Budget Programs 45

Budget Programs Allocation Software Buy 45

Webbiquity

MAY 4, 2021

Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships. We had been doing this in a part-time capacity as an experiment, and started to wonder: “Is there a business here? Support small businesses.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

PureB2B

MARCH 29, 2022

In cases where products and services will be used by multiple departments, there will likely be a team of stakeholders to assess the business needs, identify priorities and goals, analyze, and compare the offerings from several different vendors, make recommendations, and come to a decision. Stage 1: Need Recognition. The Bottom Line.

Buy 62

Buy Process B2B Top of Funnel 62