6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. Our vision is to provide the foundational data insights using AI for all members of the revenue team to create, convert and grow revenue.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. I propose the same is true in business. Even in life there are requirements.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Envy

DECEMBER 23, 2020

How do you plan when your marketing (and beyond) world spins at an unprecedented pace? Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

PathFactory

APRIL 18, 2023

This partnership will enable B2B-focused businesses to drive efficiency, scale across marketing channels, and increase sales funnel velocity by providing personalized content experiences. “We By leveraging PathFactory’s content intelligence platform, we can help businesses create exceptional content experiences that drive results.”

Advertising Agencies 52

Advertising Agencies Planning Top of Funnel Paid Search Agency 52

Marketing Insider Group

OCTOBER 27, 2021

Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. But not everyone in business development or sales can be 100% available to every existing or potential customer seeking answers, insight, and support at any given moment. No, but it can be. Let’s discuss.

Sales Management 346

Sales Management Conversion Ad Building Marketing & Strategy 346

Valasys

FEBRUARY 5, 2019

Out of the 14 products that were evaluated, Oracle ERP Cloud has been listed as the only Leader in the analysis conducted by Gartner. What is a Gartner Magic Quadrant report? The Magic Quadrant (MQ) is a series that is published by the IT consulting firm Gartner. Why Oracle ERP Cloud?

Gartner 58

Gartner Enterprise Management Marketing Management Analysis 58

Martech

MARCH 3, 2022

The business automation market is showing no signs of slowing down. Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . And a lot of those insights show just how critical these tools are becoming for marketers.

Enterprise Management 98

Enterprise Management Automation Co-Registration Marketing Management 98

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. We’ve had to quickly uproot some of the traditional methods we’ve used for years to adapt to new business practices and accommodate unique needs. The importance of marketing has increased for most businesses.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. The goals we’ve set for our Digital Marketing programs also change constantly, depending on internal and external factors. Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. Image: Gartner.

Planning 273

Planning Lead Scoring Lead Ranking Gartner 273

KoMarketing Associates

NOVEMBER 25, 2020

The COVID-19 pandemic has undoubtedly changed the way marketers do business, and new research shows that many intend on keeping these alterations in place as time goes on. COVID-19 and Marketing Adjustments. Over the next 18 to 24 months, at least half of CMOs predict that marketing will return to “business as usual.”.

Planning 285

Planning Gartner Statistics CMO 285

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. And here’s the hard truth: Even businesses with high-quality data can still lose ground if that critical information is stuck in silos.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Vision Edge Marketing

OCTOBER 10, 2023

They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It’s about making sure your marketing technology investments are more than just fancy tools. They should be strategic assets, a vital and consistent part of your overall business strategy. Misalignment with business goals.

Digital Experience Platform 110

Digital Experience Platform Marketing & Strategy Business CMO 110

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI. The State of AI in Business. AI Priorities and Plans. AI Priorities and Plans.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

KoMarketing Associates

NOVEMBER 24, 2020

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. The Impact of the Pandemic on Marketers. The effects of the COVID-19 pandemic have been felt across the marketing industry.

Organization 256

Organization Trends Gartner Mobile Marketing 256

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Many businesses today, and the marketers that serve them, need better insight to bridge the gap between massive amounts of data and business decisions.

Allocation 115

Allocation Marketing Attribution Enterprise Management Marketing AI 115

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Reducing costs is only one side of the coin.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Salesforce Marketing Cloud

JANUARY 27, 2023

That approach has helped the company transform into a tech-driven beauty innovator , and outperform the global beauty market. Businesses should invest in technology that actually fills a customer need It sounds simple, but knowing what your customers need is a key to delivering value. The right technology investments can help.

Business 98

Business Paid Search Agency Merchandising Case Studies 98

KoMarketing Associates

SEPTEMBER 9, 2020

The impact of the COVID-19 pandemic has been felt across the marketing industry, but new research suggests that CMOs are not particularly worried about their businesses rebounding in the coming months. In addition, Gartner data suggests that almost 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Gartner 165

Gartner Fulfillment CMO Statistics 165

Act-On

SEPTEMBER 25, 2023

Marketing and sales teams are famously frenemies. Sales and marketing alignment is no small task, but it’s not a mystery. Real or imagined cultural clashes (“Marketers are mired in process and research.” Sales and marketing alignment isn’t easy, but it’s one of the most efficient ways to improve your business.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Martech

MARCH 20, 2023

Slightly more than half (53%) of CFOs expect to increase their marketing budgets by at least 3% this year, according to a Gartner survey of 300 top financial executives. Some 21% are planning on level funding, while 25% predict they will cut the marketing budget by at least 3%. Marketing in the middle. Why we care.

Marketing Budget Creation 89

Marketing Budget Creation Planning Gartner Enterprise Management 89

Oktopost

MARCH 13, 2023

An expert in B2B social, Stephanie’s experience in social spans a variety of industries, including technology, research, and financial services, working on global brand and corporate social teams at IBM and Gartner. In this episode, she shares her philosophy around social strategy and what it really means to be data-driven.

Work Management 118

Work Management Social Media Marketing Management Gartner 118

Martech

MAY 22, 2023

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. this year Catalytic marketing. The state of martech spend.

Spending 91

Spending Allocation Gartner Planning 91

Allocadia

AUGUST 27, 2020

Are you prepared to meet marketing’s goals with less resources, and to do it in a constantly changing landscape? Last spring was a wake-up call to all marketers that the traditional planning process isn’t working anymore. Adoption of adaptive marketing processes was boosted by the pandemic’s shock. We need to be agile.

Planning 52

Planning Marketing Plans Paid Search Agency Budget Programs 52

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Instead, marketers need to send better emails.

Email Marketing 102

Email Marketing Gartner Peer-to-peer Privacy Policies 102

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

Enterprise Management 97

Enterprise Management Paid Search Agency Planning Marketing Management 97

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology. These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

KoMarketing Associates

OCTOBER 27, 2020

B2B marketers have shifted the way they do business as a result of the pandemic, and new research shows that B2B buyers have also changed how they make purchases due to COVID-19. CMOs and the Marketing Impact of COVID-19. Additionally, almost 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Purchase 166

Purchase B2B Gartner CMO 166

Martech

AUGUST 19, 2021

While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. Whether that’s taking place in something called a CDP or whether the category morphs as it grows is up for discussion, however.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Management Gartner 120

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 101

Marketing AI Digital Asset Management Enterprise Management Gartner 101

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. While nearly 2/3rds of marketers are planning to invest in AI, 14% already have, according to Gartner’s 2023 MarTech Survey.

Marketing AI 87

Marketing AI Research Digital Asset Management Enterprise Management 87

Martech

OCTOBER 6, 2023

Meta also reiterated the announcement made at the Connect conference that businesses will soon be able to use AI to generate conversational responses to customers on Messenger and WhatsApp. ” Dig deeper: Why we care about social media marketing: A guide for brands Should agencies be concerned? GenAI magic. ” Why we care.

Paid Search Agency 137

Paid Search Agency Features Ads Marketing AI 137

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). We have more marketing capability and capacity than ever, but paradoxically less certainty than ever.

Planning 142

Planning Marketing Budget Creation Budget Programs Paid Content 142

Martech

OCTOBER 26, 2023

I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. The meeting was going to focus on a new technology called marketing automation.

Enterprise Management 106

Enterprise Management Marketing Automation Services Budget Programs Gartner 106

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. Almost one in five executives are using or testing out AI to improve their marketing processes this year.

Marketing AI 117

Marketing AI Work Management Marketing Management Automation 117

Martech

JULY 21, 2023

While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. Marketing-related sectors. Gen AI in marketing.

Marketing AI 88

Marketing AI Marketing Leads Advertising Agencies Generation 88