Why your marketing to CIOs may be irrelevant—and what to do about it
Chris Koch
AUGUST 7, 2009
When I covered CIOs for 13 years at CIO Magazine, I found that it was very difficult to generalize about the profession, beyond a handful of universal problems such as alignment with the business and the complexities and the voracious needs of the IT infrastructure. Business Strategist. And that has big implications for marketers.
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