ANNUITAS
NOVEMBER 15, 2021
Now, sales leaders are reevaluating their strategy entirely to determine what has or hasn’t worked to create a go-to-market plan for the future of their business. “At Few sales leaders are confident they can deliver against revenue goals (just 6% of Chief Sales Officers according to Gartner). Everyone was against it.
ANNUITAS
DECEMBER 11, 2023
Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. In fact in many cases, these random acts of marketing barely cover existing customer churn and leave companies with a flat business, eroding growth.
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ANNUITAS
APRIL 10, 2023
As Gartner explores below, an actual journey that customers take is often extremely complex. A core part of business growth is understanding your customer. If you’re still using the same go-to market methods for your business that you did five years ago, then there’s a good chance you’re doing it wrong.
ANNUITAS
DECEMBER 20, 2018
As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing. And as the quest to improve the customer experience has made buyer data more precious than ever, marketers have had to tighten their approach to collecting it thanks to GDPR.
ANNUITAS
AUGUST 19, 2022
The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.”
ANNUITAS
DECEMBER 9, 2014
According to the recent Gartner report, CMO Spend 2015 – Eye on the Buyer , marketing controls a fair amount of budget, approximately 10.2% Blog B2B Enterprise Study Demand Generation Gartner Marketing effectiveness marketing enablement skills gap' We can do much better than 2.8% effectiveness in demand generation.
ANNUITAS
APRIL 20, 2020
Businesses today spend about a third of their marketing budget on content , but nearly half aren’t measuring the ROI of their content, and even less consider their content performance as “very successful”. When stuck in this state, marketers struggle to learn from past performance and they aren’t able to replicate success.
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