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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth. Frustratingly inconsistent.

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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

All customers you get to the bottom of the marketing and sales funnel begin as leads. You Don’t Have What It Takes to Convert The marketing funnel is all about conversions. The funnel gets smaller as you move down it. Of course, your CRO is a critical metric to analyze from top to bottom of the funnel.

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Guide to Creating a B2B Marketing Funnel in 2022

B2B Marketing Zone Submitted Articles

A B2B marketing funnel can secure your business's scalability, flexibility, and longterm growth. Our guide help prepares companies for 2022!

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How to build an email marketing funnel? [With 8 examples of emails in a Sales Funnel]

SendX

The length of the sequence depends on the type of product (one-time purchase or subscription-based), price point (high, mid, or low), and of course your business strategy. The visual representation of this process is an email marketing funnel. Lesser and lesser leads move from one stage to the other, making it look like a funnel.

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. These 16 plays are aligned to different stages of the sales funnel. But personalized prospecting is possible at scale with the right resources in place.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. So, why start from the bottom in B2B?

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Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

You’ve been developing a fresh idea for B2B marketers that you call “the funnel beyond the. For years, B2B marketers have focused on demand generation, or top-of-the-funnel activities. Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand.

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Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

Business models have shifted. As marketers shift from mostly focusing on acquisition, it means working to align with product on retention and upsell - key drivers into today’s B2B business models. She’ll show how the focus has moved from funnel to lifecycle, and the new battleground that is lifetime value and retention.

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New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

If you've got holes in your funnel that need filling. Then attend our Demand Gen Webcast on October 14th, and learn our framework for: Developing a winning strategy/playbook for your business. If there's more about digital marketing you don't know than you do know. If you want to generate revenue as a marketer and not just leads.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. Define key performance indicators that relate to business objectives. Master 1:1 sales meetings.