Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

SendX

FEBRUARY 21, 2020

So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. How can you unlock its full potential and use it to grow your business? Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns?

Email Marketing 203

Email Marketing B2B Marketing B2B Planning 203

Valasys

SEPTEMBER 27, 2023

Cybercriminals target businesses of all sizes and industries, with small businesses being the focus of 43% of cyberattacks, according to a study by the Better Business Bureau. While larger organizations have more data to steal, small businesses have less secure networks, making them easier to breach.

Small Business Marketing 52

Small Business Marketing Phishing Marketing Management Marketing & Strategy 52

Hubspot

MARCH 3, 2023

For businesses, having an NFC system is a no-brainer. In this blog post, we'll cover: How an NFC payment works Why businesses use NFC payments NFC payments examples NFC payments FAQ How an NFC Payment Works NFC is a technology that enables two devices to communicate with each other when they are in close proximity.

Ad Frequency 67

Ad Frequency POS Ad Exchange Business 67

Convince & Convert

DECEMBER 15, 2023

If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals.

Social Media 154

Social Media SEO Cost Per Click Media 154

Marketing Insider Group

APRIL 17, 2023

Marketing Technology Landscape 2022: Search 9,932 Solutions On Martechmap.com By Scott Brinker Image Source: ChiefMartec Want to optimize your marketing efforts and achieve your business goals? Blog Post Frequency Research By Michael Brenner Are you working hard at your content marketing game but lacking the results you expected?

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Martech

MARCH 26, 2024

Prompt: How often should a new business post on social media? Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week. This frequency allows you to maintain a presence and engage with your audience without overwhelming them. Here’s something somebody asked me!

Social Media 59

Social Media Media Best Practices Advertising Mediums 59

Scoop.it

OCTOBER 12, 2023

It enables you to keep up with the frequency of content shared by your competitors without having to add additional content creators to your team. And this article can help you with that. It can be difficult to match the content production and publishing frequency of your competitors, especially when you’ve just gotten started.

Curation 100

Curation Ad Frequency Content Marketing Content 100

Sprout Social

FEBRUARY 2, 2023

yesfigopets #pethealth #petsafety #petfood #dogsoftiktok #dogmom #petparents #fyp #foryou ♬ MI CHIQUITA – Alexander McCabe Outperform your competition Sprout’s data science team analyzed posting frequency across more than 30,000 Sprout customers and found that the industry average is 11 posts per day across all social channels.

Social Media 109

Social Media Media Business Viral Marketing 109

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Marketing Insider Group

JUNE 19, 2023

You’re probably not operating your business inside a protective bubble. How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. At least, we don’t think you are. (If

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

SalesIntel

SEPTEMBER 14, 2023

Any business’s continued success hinges on its sales pipeline’s growth. Determining your business’s ideal sales lead database becomes essential, as it directly influences the relevance and accuracy of the B2B data you obtain. How to Invest in the Right Business Lead Database 1.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Marketing Automation Services 52

Martech

DECEMBER 27, 2023

Choose a regular business name for your mailbox instead. adam.smith@google.com john.doe@salesforce.com no-reply@google.com hello@salesforce.com Ensure a professional signature Your signature is your digital business card, so make sure it reflects your brand and personality positively. Business email address Subscribe Processing.

Email Marketing 127

Email Marketing Marketing Management Salesforce.com Deliverability 127

Buffer

MAY 23, 2022

Emailing has especially proven to be an effective medium for small businesses to connect with their customers. If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content.

Small Business Marketing 106

Small Business Marketing Email Marketing Business Paid Search Agency 106

Marketing Insider Group

NOVEMBER 28, 2022

For decades marketers were asked to tell the world “buy our stuff” and “Our products are awesome” to the most people with the highest frequency possibly. We measured our success according to whether you’ve maximized your budget for reach and frequency. Serving customers serves the business.

Paid Search Agency 328

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 328

SmartBug Media

DECEMBER 9, 2022

The answer really lies in which one will best meet your needs and help you reach your goals. Ads Optimization Events: Optimize your ad campaigns for the most valuable leads for your business, leading to a higher ROI on your overall marketing campaigns. Great for monitoring which interactions are the most impactful for your business.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

Top Rank Marketing

AUGUST 18, 2023

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9 businesses $5.4

B2B Marketing 88

B2B Marketing Linkedin B2B Social Marketing 88

Navigate the Channel

OCTOBER 20, 2023

Keyword Frequency Matters But Not as Much as Most Think Plenty of people are unaware that littering web content with important keywords and key phrases can backfire. Keywords must be used at a limited frequency and placed in captivating content. Aim for a keyword frequency between 1.5

SEO 65

SEO Ad Frequency Keywords CAN-SPAM 65

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. To properly leverage intent data and efficiently drive more business, here’s what you need to know.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

readwrite

MAY 14, 2022

What tasks can programmatic advertising solve for businesses/advertisers? Programmatic advertising allows businesses to reach a broad and diverse audience without the stress. The data-driven approach of programmatic advertising enables businesses to get the best out of their ad budget and optimize it. Reduce ad spending.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Image Source: WordStream Key Takeaways: Good digital marketing agencies help you get a better ROI from online marketing than you can do alone.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

JULY 14, 2020

That’s what many businesses are asking. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. This accessibility has been life-, culture-, and business-changing. What does marketing even mean right now?

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Here’s what you need to know about trending fractional CMOs and why a content marketing agency may be a better fit for your business. But before you pull the trigger, consider starting up your content engine.

CMO 229

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 229

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition. Get MarTech!

Marketing Automation Services 119

Marketing Automation Services Marketing AI Marketing Automation Automation 119

Martech

FEBRUARY 2, 2023

There are quite a few different methods to calculate CLV, but a (relatively) straightforward method is the formula below: For each of those terms in the equation above, here’s a definition: Purchase frequency (PF): How often the average customer buys your product or service. The former might be in years and the latter in weeks.

Lead Ranking 125

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 125

Salesforce Marketing Cloud

OCTOBER 27, 2021

The more I use Slack, the more I’m learning the value of simple hacks that help me fine-tune the app to work best for me. There are some great hacks that help promote well-being through Slack — my own, and that of my team and colleagues. Eliminate unnecessary meetings — and help stop the meeting madness — by leveraging a team channel.

Promotion 96

Promotion Business Custom Publishing Distribution 96

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. B2B buyers have a longer, more complex buying cycle and make decisions based on what’s best for their business. This avoids confusion and ordering mistakes.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Martech

JANUARY 27, 2023

I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career. Which of these could help you succeed this year? Return to your regular volume, frequency and cadence. But even I have my limits!

Email Marketing 132

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 132

Martech

JANUARY 8, 2024

Business case: This use case is necessary to increase revenue by reactivating lapsed customers, improve customer retention, and drive repeat purchases. Determine the frequency and content of email campaigns to be sent. Determine the frequency of email campaigns and the number of emails to be sent. How long should the test run?

SMS 70

SMS Marketing AI Best Practices CMO 70

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. And how important can it be as a small business marketing tactic? But what is content curation? What is Content Curation?

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Navigate the Channel

NOVEMBER 16, 2023

In today’s fast-paced business world, understanding your customer base is crucial for staying competitive and thriving in the market. However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. Are customer surveys suitable for all businesses?

Customer Surveys 65

Customer Surveys Response Rate FAQ Opt-out 65

Scoop.it

APRIL 19, 2022

If you run a small business, you have a dizzying array of choices when it comes to online marketing. Modern marketing is about way more than an advertising budget, and there are many ways to increase business exposure with time and expertise, rather than hard cash. This article is intended to help with that. Let’s get started.

Small Business Marketing 75

Small Business Marketing Cost Online Marketing Effectiveness 75

Convince & Convert

FEBRUARY 9, 2024

As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. The sales process and toolset has been impacted more heavily than almost any other business unit. Focusing on use cases first is more helpful to your overall strategy. Let’s dive in.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Sana Commerce

FEBRUARY 22, 2024

Web stores can also use this feature to streamline and automate repetitive purchasing, freeing up their team to focus on building valuable relationships and growing the business. This not only saves time but also reduces the risk of stockouts, helping maintain a seamless workflow and keeps customers happy. COMING SOON!)

Optimization 52

Optimization Customer Satisfaction Loyalty B2B Sales 52

Scoop.it

FEBRUARY 1, 2024

In this article, we’ll discuss these two important digital marketing elements for a better understanding of how they work and why every business needs them. As such, businesses can’t deny the importance of creating content that will successfully attract their target audience and keep them hooked.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. Google Analytics 4, the latest analytics interface from Google, empowers business owners to monitor user interactions with digital assets, such as websites and applications. How Long Will Universal Analytics Data Be Available?

Marketing Analytics Tools 117

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 117

Optinmonster

MARCH 21, 2024

These insights are drawn from personal experience and industry standards and are aimed at helping you maximize engagement and conversion rates. Implement Frequency Capping One of the most common pitfalls in retargeting is overexposure, which can lead to ad fatigue and negatively impact your brand perception.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90