Outreach

MARCH 8, 2021

With a bit more than a week behind me, since I finished my second act at Forrester, I am thrilled to announce that I have joined Outreach as its first-ever Global Innovation Evangelist. These trends, among others, fueled my interest in and passion for the sales engagement space.

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Forrester Outreach B2B Thought Leadership Thought Leadership 105

seo.co

JANUARY 10, 2022

You need to know which channels work for your business. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. AI-Powered Chatbots.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Sana Commerce

JANUARY 5, 2023

While the tail-end of the pandemic, disrupted supply chains and talks of recession have had a heavy impact on the manufacturing industry, they have also positively affected manufacturers by giving them a push toward focusing their business strategies online. The top 5 manufacturing trends to watch in 2023: 1.

Trends 98

Trends Digital Transformation Forrester Order 98

Allocadia

MARCH 6, 2020

“Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.” ” Forrester Wave. Download Now.

Resource Management 52

Resource Management Forrester Marketing Management Class 52

Allocadia

MARCH 6, 2020

“Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.” ” Forrester Wave. Download Now.

Resource Management 52

Resource Management Forrester Marketing Management Class 52

Seismic

NOVEMBER 7, 2022

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. Forrester looks at three major categories – market presence, strategy, and current offering. The Forrester Wave : Sales Content Solutions, Q4 2022. Market Presence.

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Forrester Enterprise Management Marketing Management Microsite 52

Valasys

DECEMBER 5, 2019

Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Valasys

NOVEMBER 28, 2018

A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. SiriusDecisions will be acquired by Forrester for $245 million to aid in creating a robust platform that guides companies and Chief Marketing Officers (CMO) to drive business growth in this customer oriented era. According to George F.

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Forrester Acquisitions Cross-Selling Verticals 58

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Millennials, born between 1981-96, account for more than half of all business buyers. Encourage customers to review or share their experiences with your product, post updates on trending topics, or join conversations in relevant groups.

Buy 130

Buy Generation Peer-to-peer B2B 130

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Sana Commerce

JANUARY 5, 2023

While the tail-end of the pandemic, disrupted supply chains and talks of recession have had a heavy impact on the manufacturing industry, they have also positively affected manufacturers by giving them a push toward focusing their business strategies online. The top 5 manufacturing trends to watch in 2023: 1.

Trends 52

Trends Digital Transformation Forrester Order 52

seo.co

FEBRUARY 16, 2021

The way businesses build their brand, and promotional campaigns changed for good in 2020 as a global pandemic drastically changed everything. The ones that learned to be nimble and adapt new strategies quickly are still in business. As a result, marketers no longer had the luxury to build expansive campaigns. AI-Powered Chatbots.

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Marketing AI Trends Work Management Marketing Management 116

Martech

JANUARY 26, 2022

In previous articles, I addressed how CMOs and leaders have had to navigate an array of emerging trends, from new digital demands and customer preferences to growing workforce dispersion and diversity. According to McKinsey , the future of work is hybrid, and Forrester dubbed 2022 the “year to be bold” as demands only grow stronger.

Trends 80

Trends Customer Satisfaction Forrester Touchpoints 80

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. All of this is tied directly to business profitability and performance.

Advertising Agencies 49

Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. “When it comes to spending trends, we see little change in B2B program plans from 2015 to 2016. ” – Forrester Research. ” – Forrester Research. But has spending? Get the Report.

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Forrester Planning Budget Programs Work Management 50

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. By using the most trending platform?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI. The State of AI in Business. If you’re skeptical about AI, today’s blog post is for you. Keep reading!

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Marketing AI Statistics Enterprise Management Work Management 247

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Zoominfo

JANUARY 28, 2021

As the months of social distancing stretched on, however, businesses began to implement more digital back-office tools — and we predict the adoption of these technologies may outlast the pandemic. Figure 1: As businesses move an increasing number of core functions online, the wave of digital tool adoption continues its steady climb.

Work Management 235

Work Management Zoominfo Tools Forrester 235

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. “But as an organization matures, the focus shifts to expanding existing business, and that’s more about air coverage than sourcing.”

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Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

TrustRadius Marketing

OCTOBER 3, 2022

That’s changing, as one of the key ABM trends for brands is uniting the two practices. This finding aligns with a Forrester SiriusDecisions survey that found over 50% of participating marketers’ “desired future state” was to be “‘broadly aligned’—sharing people, processes, and tools” on ABM and demand gen. .

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Zoominfo

OCTOBER 27, 2022

To be successful, business leaders need intentional focus, defined success metrics, and the often-missing soft skills that help build a diverse sales team. The same Forrester research found that organizations with leading DEI practices saw a 24% increase in customer satisfaction, compared to 17% for laggards in DEI.

Ad Building 130

Ad Building Lead Ranking Forrester Customer Satisfaction 130

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. We know it can be difficult to keep up with these trends, so we’ve gathered some current marketing trends that are worth paying attention to: Noteworthy Marketing News.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 This is up from 46% who would do the same in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get top industry CRM insights See how The Forrester Wave™: Financial Services CRM, Q3 2023 report evaluates financial services CRM platforms – and why Salesforce is a Leader. Get the report 2. Level up with Trailhead 4.

Work Management 102

Work Management Marketing Management CRM Service 102

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability.

Marketing Management 109

Marketing Management Research Forrester Customer Satisfaction 109

Martech

JANUARY 4, 2024

LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek. She also teaches online courses on how to start and scale e-commerce businesses.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Make intent data trends work for you. Personalize content campaigns.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Martech

JANUARY 17, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Looking to take control of your data?

Marketing AI 91

Marketing AI Enterprise Management Features Marketing Management 91

KoMarketing Associates

JANUARY 3, 2020

Turtl and Forrester recently teamed up to conduct the “Interactive Content Experiences Help Marketers Better Understand Buyers, Cultivate Leads, and Close Deals” study, and statistics showed that 61% of B2B marketers who have implemented a content marketing platform have seen improved content performance.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 This is up from 46% who would do the same in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. Forrester also explains that an online video platform helps you go above and beyond the norm and push the customer experience.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Zoominfo

SEPTEMBER 14, 2021

These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus The integrations help revenue teams develop stronger prospect and customer relationships, make better decisions, and win more business.

Zoominfo 130

Zoominfo Forrester Forecasting B2B Sales 130

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. They’re also more digital and self-guided when exploring solutions to their business problems. Thirty percent of VPs and other functional leaders spend more than seven hours a week reviewing business topics and trends.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95