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Top 50 Global Thought Leaders and Influencers on Business Continuity 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join Enterprise Lite to work with all of these Business Continuity influencers! Brian Reid Brison LLC Contact M.

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Top loyalty management software solutions: Forrester report by Comarch

Martech

The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. What are the main criteria that Forrester evaluated its participants on? What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? We need new business models and simplified delivery/integration in martech ecosystems.

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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.). for lead management to 3.35

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5 Things Your Financial Services CRM Needs to Have

Salesforce Marketing Cloud

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get the report 2.

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The New Work From Home Norm is Driven by Tech Adoption of These Tools

Zoominfo

In the time of COVID-19, employees have taken on a remote mindset and lifestyle: working from their bedrooms, clumsily interchanging parenting with managing, and, generally, adapting to the new normal. Figure 1: As businesses move an increasing number of core functions online, the wave of digital tool adoption continues its steady climb.

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Forrester B2B Summit EMEA 2023: Focusing on Customer-First

Modern B2B

When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. The overwhelming response was that Forrester’s thinking was definitely food for thought, but they were at odds on how to implement any of it. What was more worrying was the 4.4%

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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. 51% responded “somewhat effectively”. •

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