Remove work

Sales Engine

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How important is contextual content in the B2B sales process?

Sales Engine

The problem is that mass media and the mass approach to marketing just don’t work anymore.” Sharma concludes that, “As businesses start producing more content than ever, it’s going to become important to find ways to get that content in front of the right people. You have to build what Forrester calls a contextual marketing engine.

B2B Sales 120
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Feeding Sales Is a Process, Not a Project.

Sales Engine

In the middle, you staff and execute the show, collect business cards, and set up meetings. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. In fact, Forrester says that as much as 90 percent of the buying process is complete before the prospect engages with a vendor.

article thumbnail

Feeding Sales Is a Process, Not a Project.

Sales Engine

In the middle, you staff and execute the show, collect business cards, and set up meetings. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. In fact, Forrester says that as much as 90 percent of the buying process is complete before the prospect engages with a vendor.