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B2B Content Marketing > Going Bold or Fading to Beige?

Marketing Interactions

MARCH 25, 2023

Granted, the report is based on responses from only 175 business decision makers. The top two industries (71%) – financial services and technology companies. As someone who reads a ton of B2B marketing content and works to help companies create meaningful, provocative, and forward-looking content, I agree it is hard to come by.

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The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

Marketing Interactions

SEPTEMBER 30, 2018

According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.”. It’s beyond time for B2B marketers to buckle down and do the work needed to become and stay relevant with their prospects and customers. But it is within reach.

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B2B Marketing Zone

Marketing Interactions

B2B Content Marketing > Going Bold or Fading to Beige?

The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

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