KoMarketing Associates

SEPTEMBER 10, 2019

94% of B2B executives in North America say B2B ecommerce is critical to their businesses’ competitive advantage and results. B2B ecommerce may also be critical if those businesses want to grow. Forrester expects B2B ecommerce in the just United States to reach $1.8 trillion by 2023. Where does your B2B ecommerce marketing stand?

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

SEPTEMBER 26, 2018

On average, 88 percent of B2B buyers believe it is important to have live meetings or appointments with a company they may do business with. About half (51 percent) of buyers state that it is often “very difficult” or “somewhat difficult” to schedule time to speak with a sales or customer service representative when making a purchase.

Marketing Report 121

Marketing Report B2B Marketing Buy Process 121

KoMarketing Associates

SEPTEMBER 14, 2013

B2B e-commerce extends far beyond traditional product purchases and into subscriptions, software add-ons, renewal services, and premium memberships, among other opportunities. Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset. Customers (B2B or B2C) are buying more like “prosumers”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

JANUARY 23, 2018

For instance, an epic blog post that takes 20 hours to create will get more business results than a blog post that takes just one hour to dash off. equal business results. Let’s say you do marketing for an accounting firm that works with mid-size companies in Boston. It’s darn near a work of art. Except it just ain’t so.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

MARCH 24, 2014

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Twitter Profile: @Forrester. Their Twitter profile maintains their brand message well, providing valuable business and technology information to followers.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

JANUARY 28, 2020

The list goes on and on, but the point is, B2B buyers are online and looking for information on products or services much like any other consumer. Then, factor in that less than 20 percent of businesses consider legacy relationships a factor when purchasing an enterprise software solution digitally, and the writing is on the wall.

Marketing Automation Services 162

Marketing Automation Services Software B2B Marketing Content Marketing 162

KoMarketing Associates

JUNE 6, 2017

Examples include: more exposure, better press, and a more transparent company culture between the business and target audience. George Colony, the CEO at Forrester Research, does a good job of intermingling Branson and Stewart’s approaches to blogging. Your B2B business doesn’t have to be a publisher to employ the same tactics.

B2B Marketing 173

B2B Marketing Godaddy Brand Identity Branding 173