Business, Forrester and Service - B2B Marketing Zone

B2B Marketers: Is Your Online Brand Working?

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. We need to know our customers and how they access information, both business and personal. What does this mean for B2B Marketers?

B2B Marketing

B2B Marketing Planning Branding Brand Identity

Thought Leadership is the New Black for B2B Marketers

B2B Marketing Traction

MAY 31, 2012

The old way of marketing features and benefits no longer works for B2B marketing success. According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. In fact, in most markets, the products and services are fairly commoditized.

B2B Thought Leadership

B2B Thought Leadership Thought Leadership B2B Marketing B2B

B2B Marketing Zone

B2B Marketing Traction

B2B Marketers: Is Your Online Brand Working?

Thought Leadership is the New Black for B2B Marketers

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