Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond.

Account Based Marketing 117

Account Based Marketing Enterprise Management Work Management Marketing Management 117

KoMarketing Associates

SEPTEMBER 10, 2019

94% of B2B executives in North America say B2B ecommerce is critical to their businesses’ competitive advantage and results. B2B ecommerce may also be critical if those businesses want to grow. Forrester expects B2B ecommerce in the just United States to reach $1.8 trillion by 2023. Focus is everything.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. Evaluate These Changes to the Sales Process Here are five changes to consider as vaccinations increase, offices reopen, and companies seek new business: 1. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting. Here are five changes to consider as vaccinations increase, offices reopen, and companies seek new business: 1. Use buying signals to get in front of newly established businesses.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Top Rank Marketing

DECEMBER 6, 2023

It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more. You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 100

Social Media Work Management Marketing Management Media 100

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky.

Top of Funnel 353

Top of Funnel ROI Lead Scoring Lead Ranking 353

Salesforce Marketing Cloud

APRIL 5, 2024

Accessible design is top of mind in his work as a Technical Architect at digital ecomm services firm RafterOne. “I Designers appreciate differences – whether that’s how we see things, how we navigate or how our minds work. As an added benefit, these labels enable quick translation into multiple languages.

Design 98

Design Guidelines Forrester Barriers 98

Zoominfo

OCTOBER 18, 2022

However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. The good news? There are essentially two competing schools of thought among B2B marketers.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Marketing needs to do a better job of communicating on a one-to-one level and connecting what our products and services can do to make people happy. It’s directionally correct to make that point. But, like any average, it’s wrong.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Martech

NOVEMBER 30, 2021

Deciding whether or not your company needs an ABM tool calls for the same level of evaluation involved in any software adoption, including a comprehensive self-assessment of our organization’s business needs, staff capabilities, management support and financial resources. Can sales and marketing work together to identify our target accounts?

Account Based Marketing 119

Account Based Marketing Work Management Marketing Management ABM 119

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. The main culprit for the decline is a move to self-service.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Marketing Insider Group

AUGUST 30, 2021

We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Today’s crazy-busy customers are wary of sales pitches, cold emails, and hype-filled messages. how they’re thinking and feeling about their business). Empathetic understanding is not the product of survey data.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

ClickDimensions

APRIL 15, 2021

Did you know that it costs a business five times more to acquire new customers than it does to keep current ones? This finding from Forrester is particularly important to organizations since the onset of the pandemic. Or do they use a broad range of your services? Do they just use one product? Consider timing. Keep it simple.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Martech

OCTOBER 28, 2021

” Not all customers have the same level of intent when they enter your business sales funnel. Here are three ways marketing orgs can work with sales teams to effectively determine and generate buyer interest. To define your buyer intent data, you’ll need to understand the market for your product or service.

Top of Funnel 113

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 113

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. We take a deeper look at the behaviors of these consumers, the nuances of their shopping and work behavior, and how advertisers should think about reaching them.

Top of Funnel 81

Top of Funnel Campaigns Funnel Advertising Work Management 81

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. Here are just a few thoughts: * Vendors need to focus as much on customer success as they do on new business.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Marketing Insider Group

SEPTEMBER 14, 2020

Limits customer lifetime value as they are not getting top-to-bottom engagement needed for customers to utilize the full portfolio of services. They talk about achieving 96% of business goals vs. the industry average of 64%. Is unable to consistently reach COO/VP levels needed to drive profit growth. Closes 30 – 35% of the time.

Differentiation 182

Differentiation Enterprise Management Work Management Marketing Management 182

Martech Advisor

NOVEMBER 25, 2019

Is all that spend making the desired impact on our business outcomes? So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Universities.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. According to Harvard Business Review, boosting customer retention by just 5% can actually increase your revenue by 25% to 95%. This means B2B businesses are at risk of losing more than two-thirds (or 71%) of their customer base. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

KoMarketing Associates

SEPTEMBER 14, 2013

B2B e-commerce extends far beyond traditional product purchases and into subscriptions, software add-ons, renewal services, and premium memberships, among other opportunities. Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset. Customers (B2B or B2C) are buying more like “prosumers”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

ClickZ

APRIL 29, 2020

Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust. A survey by Gartner revealed that U.S. Forrester projections show spending on global marketing automation tech hit $13.4 Good question.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Over that timeframe, they’re expected to boost their agency services spend by 2.4%. Most participants (74%) cited transparency and ethical business practices as key considerations.

Brand Identity 170

Brand Identity Branding Advertising Agencies Paid Search Agency 170

SpotMe Blog

JULY 28, 2023

Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). But now event professionals have had a taste of how event technology can help them achieve their business goals more efficiently, they are not rushing to get rid of digital event tools yet.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. This predictive intelligence enables businesses to understand what their customers need before they even do. Building more meaningful relationships. Looking beyond digital.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. A new secret weapon for lead qualification, too. What a godsend.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

SpotMe Blog

OCTOBER 7, 2023

You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. It serves as a useful promotional tool where you can highlight your brand, products, and services.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

KoMarketing Associates

JANUARY 23, 2018

For instance, an epic blog post that takes 20 hours to create will get more business results than a blog post that takes just one hour to dash off. equal business results. As CoSchedule (the company that did the survey) says: “ The question isn’t simply, “Are you creating epic, high-quality content?”. Except it just ain’t so.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Marketing Insider Group

AUGUST 30, 2021

We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Today’s crazy-busy customers are wary of sales pitches, cold emails, and hype-filled messages. how they’re thinking and feeling about their business). Empathetic understanding is not the product of survey data.

Paid Search Agency 181

Paid Search Agency B2B Sales Marketing & Strategy CMO 181

Salesforce Marketing Cloud

FEBRUARY 14, 2022

If you’re working remotely, you’ll have to work extra hard to connect each team member to that culture. While there are more ways than ever to stay connected virtually, the shift to remote work has left employees feeling isolated. Since she posted that message, I’ve been totally zoned in at work. They want to grow.

Work Management 98

Work Management Customer Surveys Training Forrester 98

B2B Digital Marketer

MARCH 23, 2021

According to Grammar Factory , “34% of the entrepreneurs surveyed reported their earnings have doubled since the publication of their book.” I recently read an article on Forbes that acknowledged that writing a book is good for you and your business. Benefits of Writing a Book For Busy Entrepreneurs. source ).

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

ClickZ

AUGUST 21, 2019

The Seismic-commissioned study, conducted by Forrester Consulting, surveyed more than 380 director-level and above sales, marketing, and enablement professionals from companies with more than 500 employees. However, personalization is easier said than done, and many organizations struggle to achieve this level of customer service.

Organization 105

Organization Personalization Effectiveness Forrester 105

Sana Commerce

MARCH 4, 2022

It is customer-centric: whether customers prefer digital self-serve options, remote communication with sales reps or in-person interactions, an omnichannel approach enables customers to choose how they receive service. Companies that show up for their customers where their customers are will get their business. The rule of thirds.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Hubspot

MARCH 15, 2019

Anyone can start a business. Running a successful business, though, is an entirely different story. For example, in the United States roughly 9% of businesses both new and old close each year. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years.

Tips 101

Tips Business Lead Scoring Lead Ranking 101