Marketers Need a Mindset Reset for B2B Personalization
Marketing Interactions
JULY 18, 2021
Personalization in B2B marketing has been on an upward intention trend for a while now. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. Forrester Business Technographics® Marketing Survey, 2020). But it’s not working out very well.
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