Business, Forrester and Personalization

Marketers Need a Mindset Reset for B2B Personalization

Marketing Interactions

JULY 18, 2021

Personalization in B2B marketing has been on an upward intention trend for a while now. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. Forrester Business Technographics® Marketing Survey, 2020). But it’s not working out very well.

B2B Marketing

B2B Marketing Personalization B2B Planning

The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

Marketing Interactions

SEPTEMBER 30, 2018

According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.”. 93% of marketers think personalization at scale is attainable but 58% aren’t sure how to do so. A good customer experience must be relevant.

Relevance

Relevance B2B Marketing B2B Broadcasting

B2B Marketing Zone

Marketing Interactions

Marketers Need a Mindset Reset for B2B Personalization

The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

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