Customer Experience Matrix

SEPTEMBER 3, 2009

So even though marketers need to find ways to use social media for business purposes, they still have time to figure it out. A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. A Forrester chart posted on Mashable shows interactive marketing spend by category, projected from 2009 to 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

JUNE 17, 2019

It also doesn’t hurt that Forrester issued its first CDP wave this week, that Dun & Bradstreet just bought CDP Lattice Engines , and that Martech Advisor’s Talking Stack podcast devoted an entire session to the topic (humble-brag disclosure: I’m a panelist on Talking Stack). But don’t rule it out.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Customer Experience Matrix

JANUARY 27, 2018

Political situations come and go but trust is the foundation of civilization itself. So I was genuinely shaken to see a report from the Edelman PR agency that trust in U.S. All four measured institutions (business, media, government, and non-governmental organizations) took similar hits, although government fell the most.

Paid Content 153

Paid Content Paid Search Agency Advertising Agencies Lead Scoring 153