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ANNUITAS Predicts – How Go-to-market Will Transform in 2024

ANNUITAS

DECEMBER 11, 2023

In fact in many cases, these random acts of marketing barely cover existing customer churn and leave companies with a flat business, eroding growth. The top use cases, not surprisingly, are content creation and personalization for GTM activities. Random acts are costly and fail to drive real, sustainable lift to sales and revenue.

Marketing Analytics Tools 130
Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130
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Performance Anxiety and the Modern Marketer

ANNUITAS

MARCH 10, 2015

This is because as marketers, we aren’t equipped to have conversations about the contribution we make to the overall performance of our companies, much less have those within the context of a business environment (instead of a marketing environment). Living in beta . How do they train for their positions? And that’s what paralyzes marketers.

Forrester 100
Forrester Advertising Agencies Paid Search Agency CMO 100
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